Reid All About it

FEBRUARY 21, 2025

Association Societies Alliance (the association for state SAE executives) surveyed 305 members of seven state SAEs in November 2024 about their associations use of AI. Only a few have integrated AI into their operations, primarily in marketing and communications. GrowthZone explains how to drive members to your community platform.

Arlington 258

Arlington Education DC Social Media 258

Higher Logic

NOVEMBER 21, 2017

In the digital landscape of 2017, online communities continue to make headway in the association market. While once thought of as members-only online discussion groups, online communities have taken on even greater importance given the generational shift in workforce and associations adjusting to the mobile-first and always connected user.

Marketing 198

Marketing eBook Content System 198

Reid All About it

FEBRUARY 7, 2025

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275

Chicago Revenue Education Member Engagement 275

GrowthZone

JUNE 21, 2021

Leveraging a robust membership management system enables chamber professionals to engage members and develop their chamber instead of focusing on mundane, repetitive tasks. To put it simply, an AMS provides chambers of commerce with an all-in-one member management system to: Streamline operations. Marketing automation.

System 148

System Software Directory Membership Management 148

Membersuite

JANUARY 12, 2022

Members have more options for online education, information, and networking, so differentiating programs and services from competitors became more urgent. Dedicate time to reassessing the member experience and making sure it aligns with what members expect from your association now. Map the Member Journey .

Member Experience 122

Member Experience How To Software Learning Management System 122

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Revenue Education 213

Higher Logic

MAY 20, 2020

To supplement the webinars, provide additional online courses and certifications through a Learning Management System (LMS) and boost your non-dues revenue even more. Survey your members or repurpose existing content from your blog and other resources for new topics that interest your members. Onboard New Members.

Revenue 296

Revenue Learning Management System Member Engagement eBook 296

Reid All About it

MAY 7, 2021

WBT Systems read through four recent research reports to discover what association execs and members are saying about the pandemic’s impact on associations, the future outlook, and their take of innovation—I especially liked those findings from Mary Byers. Marketing must-haves. Lee Hornstein, CEO and Founder, C-Systems.

Technology 370

Technology Strategy St. Louis System 370

.orgSource

AUGUST 19, 2024

Much of the data in your systems is not yours. It belongs to your members. The last thing you want to do is create roadblocks to the collaboration and agility needed for success in digital markets. The post Good Data Governance Equals Great Member Experiences appeared first on.orgSource.

Member Experience 100

Member Experience Guidelines Review Education 100

MemberClicks

NOVEMBER 15, 2024

When it comes to member experience, your association is similar. What your members feel, think, and gain from your association can affect their involvement. If their experience is positive, that strong relationship can support your membership renewals and even lead to people championing your organization.

Member Experience 94

Member Experience How To Membership Management Survey 94

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341

Nimble AMS

JANUARY 31, 2020

It’s time to deliver the experience members have come to expect. Your association might want to provide a personalized member experience, but are you actually doing it? Chances are that your association wants to provide a personalized member experience. Collect and use member data.

Member Experience 78

Member Experience System Content Tips 78

WBT Systems

AUGUST 15, 2017

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155

Education Marketing Class Mooc 155

Reid All About it

JULY 2, 2021

WBT Systems does too. This week, they discuss peer advisory groups for association members who want to learn from and with each other. Selecting a Cloud System – A Guide for Association Executives. Creating your Content Stream—from Marketing to Sales to Programs. Host: American Marketing Association.

Technology 370

Technology Strategy Education System 370

Higher Logic

FEBRUARY 4, 2020

Here’s what else we know : You can reach and retain younger members by exceeding their expectations with a customized member experience that meets them where they are in their careers, and positions you to grow together. Make it simple for your members to connect (on their terms) while providing a cohesive member experience.

Communications 287

Communications Tips Member Engagement Tools 287

Reid All About it

JUNE 28, 2024

The learning management system (LMS) market has exploded in response. To help you sift through the options, D2L’s buyers guide for associations offers advice on the LMS selection process and walks you through the different system features, capabilities, and support services you’ll encounter out there. Member engagement.

LMS 264

LMS Course Member Engagement Education 264

Higher Logic

JUNE 28, 2018

Higher Logic recently released our 2018 State of Marketing Automation: Association Benchmark Report. We asked about all sorts of things, like how they used marketing automation and what their goals and successes were. Do your low vanity metrics mean marketing automation isn’t working for you? That’s where you should improve.

Marketing 149

Marketing Email Marketing Content Software 149

Higher Logic

JULY 27, 2017

How is your association keeping its offers relevant to members and preparing for the future? According to a recent study by Leader Networks , most associations – 83 percent – are aligning their products and services to market needs so they meet members’ expectations and stay relevant. You just have to know where to look.

Content 136

Content Marketing How To Library 136

Reid All About it

APRIL 19, 2024

Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m. ACTIVATE: The Marketing Event for Event Marketers No fluff.

Education 258

Education Social Media Content Strategy 258

.orgSource

NOVEMBER 11, 2024

AI and digital tools allow associations to personalize member experiences and engage them in more meaningful ways. Imagine your team being able to: Use AI tools to analyze member data and anticipate their needs. Leverage automation to streamline member communication.

Tools 88

Tools Technology Strategy Innovation 88

Reid All About it

SEPTEMBER 13, 2024

GrowthZone explains how to use the five pillars of communities to engage members: direction and desired outcome, shared responsibility, personal value, progress awareness, and ongoing ecosystem—you’ll find a lot of sound advice here. Association marketing. Member experience. How Well Do You Know Your Members?

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Members want to interact with people with shared interests and would engage more frequently if offered options tailored to their interests. Content marketing. Hear about the key criteria for creating content that retains members. Association trends.

Survey 275

Survey Content Education Strategy 275

Reid All About it

MAY 3, 2019

If that type of experience isn’t an option for you, WBT Systems shares 13 ways you can get a basic level of knowledge and keep up with the trends in your association’s industry or profession. It’s frustrating to have member and event attendee data spread out across the organization in different databases. More info/register.

Tucson 262

Tucson Phoenix Products Member Engagement 262

Higher Logic

MAY 16, 2019

Technology also plays an increasingly important role to enable our organizations to better understand our members, and personalize marketing, communications, and member services. What information do your members need at a specific time? And you understand how it impacts your view of companies and organizations.

Member Experience 196

Member Experience Technology Content Strategy 196

Optimist Consulting

MAY 31, 2016

I was delighted to recently present at CHASE on how to develop your membership marketing strategy and plan. These are the most commonly used channels: Direct marketing: Member emails, hard copy mailings, SMS/instant messages, and via direct marketing from partnerships you may have (if opted in). Potential members.

Marketing 100

Marketing Member Experience Social Media Recruiting 100

Higher Logic

OCTOBER 25, 2018

An effective association management system (AMS) helps your association improve functionality, streamline operations, empower your members, and increase growth rate. Rather, you should look to adopting the best member experience product to achieve your specific objective. Have You Integrated Marketing Automation Tools?

Tools 176

Tools Member Experience Software Marketing 176

Higher Logic

AUGUST 28, 2018

Your marketing automation software becomes another spoke on that wheel. Your online community starts adding the member into the right communities. Your marketing automation software triggers a new member welcome campaign. Big things for your organization’s member strategy. It all makes the wheel turn.

Software 159

Software Revenue Illinois Member Experience 159

Higher Logic

MARCH 27, 2020

Strategist, and Tara Pawlak, Community Brands Director of Marketing, shared top strategies that associations are using to grow their young professional membership, including: Young member priorities, like job opportunities and professional development. Discussion hosts Vivian Swertinski, Higher Logic Sr.

Member Engagement 240

Member Engagement Recruiting Recruitment Tips 240

Blue Sky eLearn

DECEMBER 6, 2019

Whether you’ve decided to improve your website or build it from scratch, you should review your website platform or content management system (CMS). Allow your members to communicate seamlessly through a messaging system, as well as more public forums that they can contribute to. Message board. Invest in reporting features.

Member Engagement 232

Member Engagement Directory Tips LMS 232

Reid All About it

JULY 5, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. I bet your members would love this valuable benefit too.

Strategy 270

Strategy Education Content Tips 270

Reid All About it

APRIL 2, 2021

MemberSuite tackles one of the most perplexing questions about the future of conferences: how to provide an integrated experience at a hybrid conference —and why you should. . Adults need guidance counselors too, says WBT Systems. Mike Murray, Content Marketing Institute ). Host: Altai Systems. Educational coaches.

Revenue 335

Revenue Conference Education Resources 335

Higher Logic

MAY 23, 2019

Getting your new members involved in your online community from the start is a good way to build future engagement and retention. Plus, thanks to complementary tools like marketing automation, it makes the work of your membership staff less labor-intensive. Tip: Create a “Welcome Campaign.”

How To 226

How To Process Tips Resources 226

Higher Logic

NOVEMBER 12, 2019

Learning Management System (LMS) / eLearning. Whether it’s through continuing education, certification courses, or gamified interactions, extending online learning components to your community members and prospects showcases value by supporting their professional growth. Data Collection / Automation Tools. Group Management.

Tools 205

Tools Recruitment Recruiting Strategy 205

Reid All About it

MAY 10, 2019

If you have a system selection in your future, or you’re in the midst of one, stop right now and read this post from Dan Hickey at DelCor Technology. He writes about a functional requirement that associations often overlook during association management system (AMS) selection: user experience. Jimmy Daly, Animalz ).

Member Experience 170

Member Experience DC FAQ Washington 170

Reid All About it

NOVEMBER 2, 2018

He explains why you must start with business requirements and how they differ from system requirements. WBT Systems provides advice for getting your board’s approval (and budget) to develop online learning programs. Many of my content marketer friends, acquaintances, and clients will appreciate this one. It all makes sense now.

Chicago 38

Chicago DC Tools LMS 38