Higher Logic

JANUARY 23, 2019

Marketing automation. Two terms that sound similar (and sort of are) except for the fact that they tend to be siloed into two separate spheres of community and marketing. What Do Automation Rules and Marketing Automation Mean? Related: Email Marketing vs. Marketing Automation [Explained]. Automation rules.

Marketing 136

Marketing Case Study Tools Communications 136

Associations Now

FEBRUARY 19, 2025

Communicate consistently Your visibility with members is better when you maintain consistent communication. One way to do that is by using marketing automation to set up targeted email campaigns or sending specific reminders based on a members actions.

Member Experience 98

Member Experience Member Insights Member Engagement America 98

Reid All About it

AUGUST 9, 2024

Mark Athitakis at Associations Now suggests associations conduct benchmarking studies to help members (and others) better understand your industry’s workforce development needs. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. More info/register (ASAE members only).

Cleveland 270

Cleveland LMS Press Release Content 270

Reid All About it

AUGUST 16, 2024

A few months ago, a website firm serving the association market went out of business and left their association clients adrift. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools. More info/register (ASAE members only). Host: ASAE Marketing Professionals Community.

America 264

America Strategy Content Social Media 264

Reid All About it

JUNE 11, 2021

If members are burnt out on virtual everything, how do you convince them to make time for online education? WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Do you need support with membership marketing?

Certificate 322

Certificate Revenue Technology Communications 322

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event Marketing Roadmap.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

MAY 27, 2016

Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. Hear about the top data- and research-backed email productivity tips for marketers and entrepreneurs to give you the resources to spend less time on email and more time growing your business. Presenter: Chris Cichon, Marketing, Boomerang. 1 CAE credit.

North Carolina 150

North Carolina Raleigh millennials Tips 150

Reid All About it

APRIL 16, 2021

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Learn how to keep the conversation going post-event and uncover the content your members want and need. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. More info/register.

Revenue 363

Revenue Strategy Team Content 363

Smooth The Path

JANUARY 28, 2020

When testing new benefits, do you ask for member feedback? Likely your organization puts some of these methodologies to use because you know that member insights are what powers great strategy, change, and marketing. But member insights are hard to come by. Because survey fatigue is real. What do you do?

Member Research 88

Member Research Member Insights Survey Member Engagement 88

Reid All About it

JUNE 10, 2016

To be successful, you need a solid marketing strategy to recruit the right sponsors and grow your attendance. Learn which sponsor benefits to highlight, new ways to tie sponsors to event marketing, and where to promote your sponsors in a virtual/hybrid event. – Measuring: Using Digital Metrics to Gain Member Insight.

System 150

System millennials Member Insights Recruiting 150

Reid All About it

OCTOBER 13, 2017

– Using Marketing Automation for Greater Member Insight. Metrics are a key component of data-driven marketing as they provide a standard and consistent way to measure, understand, and track marketing data and results. Presenter: Suzanne Carawan, Chief Marketing Officer, HighRoad Solution. 1 CAE credit.

DC 150

DC Washington Content Tools 150

Smooth The Path

AUGUST 30, 2016

For every action (or inaction) members (and non-members) take there is a why. As established organizations, knowing our member’s why helps us develop and communicate our why. Poke around and most of the marketing copy you read focuses on what. Likely you have gotten a lot of what -type insights.

Las Vegas 79

Las Vegas Member Insights Member Research Survey 79

Reid All About it

FEBRUARY 18, 2022

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

Content 39

Content Tips Strategy Marketing 39

Association Analytics

FEBRUARY 14, 2022

Revenue growth driven by improved membership numbers, increased product sales and optimized marketing reach and effectiveness. Revenue – Seeing data in real-time enables you to maximize your marketing initiatives. Marketing research and performance – you’ll be able to segment and target your marketing tactics.

How To 169

How To Case Study Cost Revenue 169

Reid All About it

FEBRUARY 11, 2022

Marketing, membership and communications awards. Gold Circle Awards recognize excellence in marketing, membership and communications efforts across 15 different categories , and highlight the important role these campaigns have in propelling associations forward. ? Presenters: Alexandra Ames, Director of Marketing, TechCrunch.

Content 39

Content Strategy Technology Tips 39

Reid All About it

JANUARY 13, 2023

It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. If not, use this survey link to join nearly 1,000 association leaders worldwide whose participation helps all of us gain insights about what’s working to recruit, engage, and retain members, along with other valuable information. Membership benchmarks.

Revenue 39

Revenue Education Leadership Strategy 39

Reid All About it

SEPTEMBER 13, 2019

WBT Systems explains how to increase your sales to nonmembers , an underappreciated market segment with huge potential. What a member (or anyone) says they need isn’t always what they really need. Dave Bornmann (moderator), Chief Marketing Officer, Naylor Association Solutions. More info/register. Hosts: Gulo and Pragmatic.

DC 34

DC Washington Revenue Review 34

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Your new member onboarding shouldn’t just be show and tell , says Billhighway. Laurent, Director of Marketing at BizIQ.

DC 170

DC Arlington Washington LMS 170

Higher Logic

NOVEMBER 19, 2015

Community builders are expected to be the shepherds, content creators, marketers and social media experts, help people advance their thinking, answer any tech questions and think up new features – sometimes all in the same day. She was recently named one of 40 top social marketing masters worldwide by Forbes.

Social Media 120

Social Media FAQ Boston Content 120

Nimble AMS

MAY 30, 2023

When you’re in the market for new association management software (AMS), it’s vital to do your research. AI can offer crucial member insights into your data and help you meet your strategic goals. Boost member engagement with an online community , ensuring members can connect with each other and your organization virtually.

Chicago 118

Chicago Software System Cost 118

Smooth The Path

APRIL 24, 2018

Only organizations that solve our member’s problems, speak their language, and understand them will get their time and attention. Associations can no longer make it by marketing benefits.The only way to get their attention and to keep them engaged is by marketing and then delivering solutions and experiences.

Member Engagement 95

Member Engagement Marketing Organization Member Insights 95

Event Industry News

JANUARY 12, 2022

Having launched in 2006, the Forums continue to focus on delivering content and networking for middle of the building event professionals across marketing, ops and sales functions within organiser businesses. The AEO is pleased to announce the launch of its AEO Forums 2022, which will take place at BDC London on Friday 11 th February 2022.

Member Insights 59

Member Insights Content Marketing Industry 59

Associations Now

FEBRUARY 6, 2024

The National Association of Benefits and Insurance Professionals (NABIP) has launched a new department focused on innovation, dedicated to leveraging member insights and AI to develop tools to better serve its audience.

Innovation 81

Innovation Tools Revenue Member Insights 81

Smooth The Path

MARCH 10, 2016

These companies define arch-types and use that arch-type when talking about new strategic, marketing or innovation plans. Welcome everyone but partner with the best members. We can use our data to figure out who our very best members are. They talk with them, they learn their problems, goals and habits.

Member Insights 60

Member Insights Innovation Resources Content 60

Smooth The Path

DECEMBER 21, 2015

Because members can’t say what they want the only way for us to determine what they need is to observe them. Members are very adept at articulating their problem and it is up to us to come up with the right solution. With this I wholeheartedly disagree.

Member Research 94

Member Research Survey Products Technology 94

Smooth The Path

FEBRUARY 17, 2016

They focus even more on what is best for the association and not on what is best for members. We see this priority flip in association marketing, innovation and strategy all the time. Members will readily tell us if there is a value problem with the core offering. In a panic associations may try to solve the wrong problem.

Directory 60

Directory Innovation Survey Member Insights 60

Protech

APRIL 12, 2023

To build a supportive community and offerings that prioritize members’ goals and interests, it’s critical that your organization invests in the right association management platform. This software makes managing the large amounts of data your association collects simple, illuminating key member insights.

Association Software 52

Association Software Software How To Certificate 52

Smooth The Path

JUNE 26, 2018

Membership departments tend to focus on members or they focus on the mechanics of membership. The CEO markets a particular job description with a specific set of skills then recruits a Director of Membership who becomes the member expert, and an advocate for members, and a welcoming committee for members.

Committee 83

Committee Recruiting Recruitment Team 83

Achieve

SEPTEMBER 5, 2024

The best association management software providers will simplify this process by offering secure data analytics and reporting tools to help you collect, organize, and analyze member insights. Compile member data from applications, surveys, event attendance, and engagement with past online communications.

Discount 52

Discount Resources Social Media Content 52

Smooth The Path

JULY 12, 2018

For the members who think of the association as a cause, how should you change the association’s strategy, innovation plans, and marketing to meet their needs? Our point of view is not always our members’ point of view. Related: We join because that is what we do.

Innovation 74

Innovation Strategy Leadership Products 74

Smooth The Path

MAY 23, 2017

We can develop offerings members love. We can attract high-quality members with our improved marketing. Now we can act on that information. We can change the organization’s strategy. But, we can only do this with high-velocity decision making. And this is going to be a tough one for some associations for two reasons.

Project 89

Project Member Engagement Conference Strategy 89

Smooth The Path

AUGUST 2, 2016

The problem with being disconnected with members is we may focus on the wrong strategies, develop the wrong new products or services or send out marketing messages that just don’t hit the mark. Might your association be out of sync with members? A new way to think about why member join. Get back in sync.

Member Research 60

Member Research Survey Conference Strategy 60

Sequence Consulting

MARCH 26, 2021

Your Mysterious Members: Unveiling Who They Are and What They Need In today’s crowded marketplace, where associations compete for the attention of busy professionals, a laser focus on your target audience is no longer a luxury. Forget “one size fits all” marketing that dilutes your message and fails to resonate.

Social Media 72

Social Media Survey Resources Tools 72

Sequence Consulting

MARCH 26, 2021

Your Mysterious Members: Unveiling Who They Are and What They Need In today’s crowded marketplace, where associations compete for the attention of busy professionals, a laser focus on your target audience is no longer a luxury. Forget “one size fits all” marketing that dilutes your message and fails to resonate.

Social Media 72

Social Media Survey Resources Member Engagement 72

Sequence Consulting

MARCH 26, 2021

Your Mysterious Members: Unveiling Who They Are and What They Need In today’s crowded marketplace, where associations compete for the attention of busy professionals, a laser focus on your target audience is no longer a luxury. Forget “one size fits all” marketing that dilutes your message and fails to resonate.

Social Media 72

Social Media Survey Resources Member Engagement 72

Smooth The Path

SEPTEMBER 9, 2021

In the old days of in-person events, the information exchanged in breakout groups was mostly effervescent. During breakout groups, great ideas bubble up, and the group creates understanding and excitement around the best ideas.

Conference 78

Conference Report Examples Process 78

MemberClicks

MAY 9, 2022

Knowing what didn’t go as smoothly in the past can help you improve functions of your events, including: Marketing and outreach efforts Scheduling and event planning Communications and follow-up. What members to target for event insights. They can identify issues or opportunities that you might not have pinpointed yourself.

Event Planning 52

Event Planning Survey Review Social Media 52