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Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Content marketing.
Do staff regularly conduct memberresearch? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.
Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her memberresearch. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Leverage Data to Drive Member Engagement. 1 CAE credit. 1 CAE credit.
Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Tony Rossell of Marketing General Inc. Membership models.
Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. More info/register (ASAE members only). Content strategy. Call-to-action (CTA). Workplace challenges.
On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.
Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Learn about tools and technologies that enhance the sophistication of your newsletters while minimizing the strain on internal resources, thereby saving valuable time. Workplace challenges. More info/register.
The only thing missing from my recipe is waxed beans because I’ve never seen them at the store or farmers market. Are your technology capabilities aligned with your mission? A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Fri 7/9 at 12 p.m.
As a memberresearcher I see some validity to this statement. Research, particularly qualitative research is very good at naming member problems but members themselves are often hard pressed to articulate the right solution. We have got to ask our members. With this I wholeheartedly disagree.
The results of years of memberresearch show that high-performing professionals tend to move through three stages during their career. Now they are concerned with rapid changes in technology and how these changes will impact the industry or profession. Finally, in stage three, professionals expand their focus even broader.
Meeting registration technology is changing. We see innovative solutions focusing on the one thing companies do exceedingly well and integrating their tech with other best-in-breed solutions,” says Adrien Peterson, chief technology officer at EventCore, in an interview with Smart Meetings. Printed tickets? So relevant.
Most of us are continually refining our objectives, strategies and technologies. These days, we’ve seeing another branch of the conversation emerge and begin to dominate: How does everything fit together in a single, cohesive marketing communications ecosystem? The marketing funnel is still relevant. Prioritize and focus.
Test your message externally with memberresearch (via a survey or focus groups): Have trends shifted? Have your member’s biggest worries or needs changed? How satisfied are members with the services that you say you do well – that your VP is based on? Technology is still an area that the association wants to build.
“The ability to segment audiences based on Google Images versus overall Google Search can help you determine which pieces of content are most valuable, allow you to create audiences specific to image search, and use those audiences across the Google Marketing Platform,” says Krista Seiden on the Google blog. New post: Have I Met You Before?
At some associations, members do feel this way, and your members can feel like this too. It is not our technology. The good news is size is not holding associations back. It is also not lack of budget or staff.
9) Capture the Heart… and Mind: Memberresearch almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.
9) Capture the Heart… and Mind: Memberresearch almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.
9) Capture the Heart… and Mind: Memberresearch almost always reveals a commitment to the higher association purpose in the decision to join and retain. 14) Mobile Reach Beyond Association Walls: Channel-based video content can reach the full spectrum of members and stakeholders via minimal investment of time/attention.
An association management software platform is a centralized solution for your organization to handle member registration, events, marketing, and more. The terms “software” and “platform” were previously used more interchangeably, but as technology keeps advancing, their capabilities do as well. Data-driven decisions.
Well explore four strategies for doing so, starting with using the right technology. Use robust, specialized technology. To achieve this at scale, your association needs technology to organize and analyze vast amounts of member data. a member renews their membership and receives a thank-you email).
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