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Association Brain Food: 11.1.24

Reid All About it

Today (Friday, November 1) is the nomination deadline for the Association Women Technology Champions (AWTC) Awards. Nominate yourself or a woman who works in the association industry for an award in one of three categories: technology leader, innovation, or technology champion. Content marketing. Content marketing.

Revenue 258
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Announcing an Entirely New Methodology for Member Research

Smooth The Path

Do staff regularly conduct member research? Are listening tours, welcome calls, or member interviews on your list of to-dos? When testing new benefits, do you ask for member feedback? But member insights are hard to come by. You still need strategic member insights, but your members are too busy to participate.

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Association Brain Food Weekly: 5.3.19

Reid All About it

Amanda Kaiser dispels three myths on why people join associations and reveals the real reason—based on her member research. Learn how to overcome barriers to embracing new technologies and see a real-world example of the impact automation can make. Leverage Data to Drive Member Engagement. 1 CAE credit. 1 CAE credit.

Tucson 262
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Association Brain Food: 7.5.24

Reid All About it

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Tony Rossell of Marketing General Inc. Membership models.

Strategy 270
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Association Brain Food: 10.4.24

Reid All About it

Impexium dives deep into the details of membership renewals , such as the difference between retention and renewal, metrics, reasons members don’t renew, and, best of all, solutions for your association’s renewal challenges. More info/register (ASAE members only). Content strategy. Call-to-action (CTA). Workplace challenges.

NJ 258
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Association Brain Food: 6.21.24

Reid All About it

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.

Arlington 264
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Association Brain Food: 8.30.24

Reid All About it

Their guidance touches on common issues with marketing, program integrity, administrative hurdles, and recognition. Learn about tools and technologies that enhance the sophistication of your newsletters while minimizing the strain on internal resources, thereby saving valuable time. Workplace challenges. More info/register.

Video 213