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What 3 things will your association do well this year?

YourMembership

That’s why at The Ohio Society of CPAs (OSCPA), we’re “focusing on focusing,” a not-so-strategic term for being more […]. Be selective with where and how you spend your time and resources. As association executives, we all know we must evolve our business models to remain relevant. It’s not enough to do what’s always been done.

Ohio 210
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3 steps to drive student membership growth.

YourMembership

Strategies to expand your association’s younger membership base. At The Ohio Society of CPAs (OSCPA), we’ve taken a proactive approach to building our membership and growing the future CPA workforce in Ohio. Do you have a strategy in place to grow your association’s pipeline of younger members?

Ohio 150
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Do Your e-Learning Efforts Match Up with Your Members’ Needs and Expectations?

YourMembership

It’s been a great week in Dayton, Ohio as I wrap up my time at the 2015 Ohio Association of Association Executives Annual Conference. Online learning is the next frontier in professional development and if you are just now becoming aware of this incredibly fast growing market, you are already behind.

LMS 150
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Association Brain Food Weekly: 9.11.20

Reid All About it

Paulina Curto, Senior Marketing Manager at Cvent. Driving Revenue with Contextual Engagement and Marketing. They also present some unique requirements for planners and marketing teams that should be factored into day-of plan. Membership Lifecycle Part I: Member Acquisition. More info/register. Host: Cvent.

LMS 329
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Association Brain Food: 2.10.23

Reid All About it

Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. Host: Grype Speaker: Niaz Nasir, Membership Specialist, Grype Tue 2/14 at 3 p.m. Member recruitment. Year-round attendee community. CMP credit.

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Association Brain Food Weekly: 6.5.20

Reid All About it

For years, I’ve read about chervil but never saw it in any market. One day at the meat/dairy store at the farmers market, I saw a whole duck in the case and decided to splurge. How to Develop a Successful New Member Onboarding Campaign through Marketing Automation. What the deuce? I knew you would appreciate it.” She’s right.

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Membership Forms: Application Samples & Best Practices

MemberClicks

This optional drop-down field for your association membership form lets you measure your marketing tactics—and amplify the ones that worked! Ohio Arts Professionals Network – Give Membership Options. Ensure that your membership levels are clear, and the options are easy to choose from. Marketing Platforms.

Sample 52