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Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.
In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.
They knew they needed a social media strategy, but found the whole idea completely overwhelming. We talked about the beauty of a CMS, Wordpress in particular, and I showed them how easy it is to update your site by making a quick change to the Nonprofit Marketing Guide home page. Sound familiar? One story can go in the e-newsletter.
Associations have a role to play in the training, credentialing and lifelong learning market, but few have taken advantage of those opportunities. – Proven Strategies to Increase Member Retention. Presenters: Tara Pawlak, Membership Marketing Expert, and Tirrah Switzer, Association Advocate, Community Brands. 1 CAE credit.
Check out Charity Navigator’s 2014 MetroMarket Study to find out how your city’s largest charities stack up against others. Reasonable Nonprofit Marketing Plans That One Person Can Handle. July 29: Email Newsletters for Nonprofits Part I: Strategies to Make the Most of Your E-Newsletter. See you next week!
On days I Metro to and from work, I like to clean out email on my phone. I have about a 45-minute commute that’s a combination of walking, Metro, and occasionally bus. Assistant Director of Marketing, Alliance for Academic Internal Medicine. Head of Content, Membership, and Marketing, Exponent Philanthropy. Sarah Lawler.
Marketing benchmarks. Mighty Citizen assessed the marketing maturity of 450 mission-driven organizations. Host: Fridays@4 Speaker: Carolyn Nopar, former Chief Development Officer for the YWCA Metro Chicago and Director of Development & Communications for Family Focus Mon 6/26 at 8 a.m. Event apps. More info/register.
global association strategy, regional planning and local infrastructure to grow your business. Market & Biz Plan. MCI Launches E-Learning Services for Non-US Market » Jul. Emerging MarketStrategy Seminars – Chicago and DC in August. GrowGlobally.org. Membership. Public Affairs. by Peter Turner.
Speaking of MemberSuite, they recently shared advice about taking a segmentation approach when marketing to membership prospects. Kim Moutsos, Content Marketing Institute ). Hear about strategies for making your professional development a regular part of your work. Imagine members having extra time to volunteer.
Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Identify signals in the market that can impact how you operate. Join Content Forum members for content strategy advice, to share what you are working on, and for support with any professional and personal challenges you are facing. More info/register.
Event marketing. Your marketing plan must work extra hard to convince your audience they should make the trip. – Knowledge Transfer and Succession Planning Strategies for Your Event Tech Don’t wait until people start resigning to implement a knowledge transfer strategy. But storytelling is hard to get right.
Yesterday we talked about the rise of infographics as a growing marketing trend in the nonprofit world, and how useful they are in making complex ideas easily understandable, allowing your audiences to learn and connect with you. Today we are looking at infographics as part of your marketing toolkit, with examples and ideas on how and [.]
According to “A View From Meeting Planners: Winning Strategies in Destination Marketing,” a recent report by Development Counsellors International, 55 percent of meeting planners surveyed said that dealing with safety and security caused them more stress than any other issue. Here’s a look at three tools worth checking out.
These conglomerations of metro areas bound together through business drive our local businesses to reach further and cross over traditional chapter boundaries. We have also pondered the calls for action we must take if chapters are part of our strategy to assure success. appeared first on Mariner Marketing & Management, LLC.
A new benchmarking study indicates that associations view chapters as an increasingly important element of their member engagement strategy. Meanwhile, chapter membership structures and programs are starting to shift in new ways to support members.
Destination DC (DDC), the official destination marketing organization for Washington, DC, today provided an update on the citywide outlook for 2022 and the organization’s convention sales and services strategies to attract meetings and conventions to Washington, DC. “We The estimated economic impact is $18.4
Weaber is the founder and Principal of the Brad Weaber Consulting Group, a firm focused on leadership motivation, virtual and live speaker coaching, professional board and panel facilitation as well as management efficiencies and event strategy review for all market segments.
Bright and early, I’m meeting with the Furniture Bank of Metro Atlanta as part of the Day of Service. I’ll be helping the organization figure out a social media strategy. After lunch, I’m co-hosting the Marketing and Fundraising Meet and Greet from 1:30 – 3:00 p.m. with Nancy Schwartz and Sarah Durham.
His analysis [PDF] showed that charities in the national sample that adhered to the 20 BBB WGA standards raised roughly 8 percent more in fundraising revenue; in the Metro New York sample, charities that met all the guidelines reported a 13.5 percent fundraising increase. The study linked the rise to their BBB accreditation.
The real estate group is teaming with a major property-search portal in China to help draw attention to the Miami market. Just because your association is focused on a local market doesn’t mean you can’t have international ambitions. The partnership comes at a time when Chinese investors are focusing on U.S. properties.
The fear of missing out, or FOMO, is great for marketers who are trying to get people to buy a product. VP of Product Strategy David Lavenda breaks down why this is such a bad phenomenon for workers —because of the major differences between FOMO on the job and FOMO targeted at consumers. area,” Marketing Manager Therese Howe explained.
Emblematic of a larger realignment strategy in the face of a disrupted industry, the Newspaper Association of America has changed its name to the News Media Alliance. With a name change and an expanded membership base, the former Newspaper Association of America is ready for the future of the news industry.
Ryan is a longtime tech executive with experience that ranges from major metro news outlets to consulting firms to digital marketing and advertising powerhouses. 03:36 MICHAEL PRAEGER So, you know, within the HOA community management type space, it’s a pretty large, you know, market. 03:55 RYAN DAVIS Yeah.
Especially if your videos include some that are professionally shot and produced and you give thought to dissemination strategies and tactics even a sparsely planted garden will bloom richly. Labels: association marketing , association membership , association videos , MiniMatters , nonprofits , SCD Group. Posted by Steve Drake.
A really unique partnership with Metro Transit, which is Minnesota’s transportation resource offering a network of buses, light rail and commuter trains, allowed us to plug into their engaged audience of commuters. Metro Transit also offered a free ride home to anyone who visited GiveMN.org throughout Give to the Max Day. Stay tuned!
metro area has dropped its Realtor association membership, saying too many of its agents balked at paying $431 in annual dues in December 2010.” Did the local association need to better market the return-on-investment more effectively? In all successful marketing programs, knowing the competition for your product is important.
It should also be noted that the list reflects my interests: associations, events, travel, tech, government, education, social media, communications, marketing, public relations, and jobs. 8of12 - August Jackson; Sterling, Virginia; Competitive Intelligence and Strategy Professional, Tech Pundit and Bad Speller at Verizon. Wine lover.
and discussions by topic (sponsorships, DEI, marketing automation, advocacy, components, etc.). Claim Your Seat at the Table: Why and How to Impact your Association’s Virtual Event Strategy. Michelle Brien, Vice President of Marketing and Product Strategy at WBT Systems. Keep them open all the time. 1 CMP credit.
Since 2001, emerging markets have become the world’s economic engine with annual GDP growing an average of 6 percent and a rapidly growing consumer class, driving corporations to compete for market share. Challenge of Volunteerism in Emerging Markets. Thanks to globalization virtually all developing countries are catching up.
With it comes your chance to experiment with new strategies and approaches that will help your organization gain more attention, build stronger connections with supporters, and raise more money to support your mission. Resolve to adopt some of these strategies to help make the most of 2020. Closes Tuesday, December 3rd.
Instead of the conventions, IFA is hosting a series of roundtables in metro areas around the country, with the goal of promoting franchising. The goal of the strategy, according to Haller, is “to engage with Democrats and Republicans who may not be in Cleveland.”. Body Language Fluency. Other Links of Note.
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