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Later, I had the opportunity to consider how her innate skill translated into our association strategy environment. Consider some of the following questions and their relevance to strategy if you are Santa. Would you buy a winter coat for someone living in Miami? This is essential to understanding advocacy strategy.
Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Sat 5/8 at 12 p.m.
Informa Markets has announced the formal launch of South Florida Ventures, a regionally-focused market that serves a wide variety of luxury industries: Art, Beauty, Boating, and Yachting. Randy Field will join him as VP of Marketing for South Florida Ventures. Lauderdale Boat Show alone generated $1.3
The real estate group is teaming with a major property-search portal in China to help draw attention to the Miamimarket. Just because your association is focused on a local market doesn’t mean you can’t have international ambitions. The partnership comes at a time when Chinese investors are focusing on U.S.
Miami (Ohio). Years ago, the American Society of Association Executives (ASAE) published a document called Community as Strategy: 10 Fundamentals. Ohio State. Cincinnati Bearcats. P38 Lightning. Ernst & Young. Swiss Army. The Black Dog. North Face. Under Armour. It identified five core businesses within the fundamentals.
Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.
What is so compelling about Bogusky’s post, (aside from the fact that I am just nerdy enough to consider a marketing guy a rockstar), are the universal lessons that can be drawn from it and applied to nonprofit associations of all sizes and types. marketing. (2). strategy. (5). Set it straight he does. Finding Your Soul.
We’ll be joined by special guest Irina Lallemand , who is a long-time broadcast news director who launched WLRN-Miami Herald News on South Florida’s NPR station and headed the news department at XM Satellite Radio. Claire, Irina, and I will do our best to answer them! Learn more and register.
Last week, I came across this excellent deck and blog post from the Knight Foundation’s VP of Strategy and Assessment, Mayur H. Measuring the Networked Nonprofit (Beth Kanter and Katie Delahaye Paine) – Provides strategies and step-by-step guides for measuring relationships, social connectivity and engagement in nonprofits.
That’s something we have heard more and more over the last year, as foundations and nonprofits look for ways to tap into the growing online giving market with these daylong campaigns raising funds for local causes. So you want to start a Giving Day. We’ll be hosting a webinar with CommA on planning giving days too at 2 p.m.
So, I’m so excited to host this guest post from By Mayur Patel , vice president of Strategy and Assessment at Knight Foundation, and Anna Dilernia , Strategy and Assessment Assistant at Knight Foundation that shares solid information for those nonprofits who will launch a Giving Tuesday Campaign. Best of luck in your campaign!
Published the Emerging Leaders Playbook: With the generous support of the Packard Foundation and in collaboration with Third Plateau Social Impact Strategies, we wrote and published the Emerging Leaders Playbook. Year in Review. I also designed and facilitated a six month peer learning cohort with colleague Stephanie Rudat.
Coursera, EdX and LinkedIn Learning are going all in on the corporate market and increasing revenue as a result. Our topic this month is association engagement with Amanda Lea Kaiser, author of Elevating Engagement: Uncommon Strategies for Creating a Thriving Member Community. CMP credit. 1 CAE credit. More info/register.
We hope you can leverage this data to design strategies that add value to both you and your customers. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.
We hope you can leverage this data to design strategies that add value to both you and your customers. They also talk about the impact of the global health situation on the Association market and how technology can help the industry become more sustainable in the future. The financial markets are a bellwether, at least.
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