Associations Now

AUGUST 22, 2019

Millennials, tech, activism—a 10-year study shares how the plugged-in generation interacts with causes and social issues. A statement that should come as no surprise to anyone: Millennials are engaged in technology and leverage it as a tool for activism. Also: Boost attendance in your learning program. Wondering where to start?

millennials 85

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YourMembership

MAY 31, 2012

How Do You Innovate With Millennials? There have been many articles written on how to attract millennials and hopefully, by now, you’ve put some processes and activities in place to attract this very large generation. Innovating with millennials sounds like a no-brainer. Add-On Products. News + Press. Technology.

Innovation 150

Innovation millennials Class Software 150

AvidXchange: Association Management

SEPTEMBER 19, 2023

Azar suggested that BTR properties work well for Gen Xers and Millennials who prefer to stay liquid, spending money on experiences rather than homeownership. RentCafe also found that BTR homes have a 97% occupancy level, compared to 95% for apartments. “It’s a sizzling hot sector!” And that’s very desirable to people right now.”

Association Management 264

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Reid All About it

MAY 21, 2021

5 Secrets of Email Marketing Geniuses. Learn the secrets of email marketing geniuses, including: the 5 types of nonprofit emails, the anatomy of an email marketing campaign, and 6 email marketing mistakes to avoid. Presenter: Michelle Brien, VP of marketing and product strategy, WBT Systems. Tue 5/25 at 11 a.m. –

San Jose 369

San Jose Email Marketing millennials Strategy 369

Aaron Wolowiec

AUGUST 30, 2016

And then comes the price tag. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong.

Education 180

Education Mooc millennials Certificate 180

Aaron Wolowiec

AUGUST 30, 2016

And then comes the price tag. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. trillion market (the current level of student debt in the U.S.) While I had an internship, the focus then on skills (vs. education) wasn’t nearly as strong.

Education 180

Education Mooc millennials Certificate 180

Reid All About it

AUGUST 9, 2019

Their post describes the benefits of learning subscriptions for members, employers and associations, and shares ideas for tiers, pricing, and retention tactics. The most important element in marketing and communications is segmentation, says MemberSuite. MGI’s 2019 Membership Marketing Benchmarking Report (Alexandria VA Brown Bag).

Columbus 39

Columbus millennials LMS North Carolina 39

Reid All About it

OCTOBER 28, 2016

Parker shares ten tips to help over-worked content marketers train their brain for greatness – they’re applicable to regular people too. Tue 11/1 at 8 a.m.* – Solutions to Engaging Millennials in Associations (Washington DC). Presenters: Shashi Bellankonda, chief marketing officer, Surefire. More info/register.

millennials 150

millennials Washington eBook Review 150

Reid All About it

SEPTEMBER 30, 2016

American Water Works Association’s strategic objective to expand into seven priority markets was accompanied by the mission statement, “Better World Through Better Water.” Hear about the opportunities and challenges faced by a US association in penetrating the India market as well as the lessons they learned. More info/register.

Maryland 150

Maryland millennials Education Certificate 150

Reid All About it

AUGUST 7, 2020

But, this week, WBT Systems reveals the high career costs of working from home for Gen Z and millennials. Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Double Your Member Engagement with Very Little Marketing. I have it easy, you may too.

Montana 369

Montana Education Conference Member Engagement 369

Reid All About it

JULY 21, 2023

Unlike on Threads, which, Kate Lindsay at Embedded says, is “ a mecca of Millennial brain rot.” Fri 7/21 at 1 p.m.* – Cracking the Value Code: Uncovering Strategies for Pricing Your Learning Programs When you start taking a hard look at your learning product landscape, common conundrums around “value” and “pricing” often surface.

Atlanta 195

Atlanta millennials Price Technology 195

YourMembership

JULY 20, 2012

” It’s either powered by youthful arrogance or a brilliant marketing/PR move, if you believe that all publicity is good publicity. Smith is the Director, Inbound Marketing at YourMembership.com. Tags: gen y , millennials , online community , social media , social media strategy. Associations. Chambers + EDCs.

Social Media 150

Social Media Software Price Membership Management 150

YourMembership

APRIL 24, 2012

But it’s not just the millennials who are struggling with reasons to join their parents’ (or grandparents’) organizations. Not all organizations are wringing their hands in worry; some are tackling the education piece with a marketing campaign usually seen by Fortune 500 companies. Associations. Chambers + EDCs.

Recruitment 150

Recruitment Recruiting Tampa Membership Management 150

Higher Logic

MAY 29, 2020

Many associations are looking to technology to help them achieve various goals like millennial recruitment and maximizing staff resources. Objection 1: Price. Price is always a valid concern – but what you’re proposing is worth the investment. MTI chose online community as a tool for digital transformation.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Associations Now

MAY 4, 2017

Now, Nokia makes bathroom scales , and according to Nicholas Mattar, the director of marketing at the Detroit Regional Chamber, who presented this week at ASAE’s 2017 Marketing, Membership & Communications Conference , 13-year-olds are using the social app Snapchat on their personal smartphones.

millennials 58

millennials Detroit Cost Social Media 58

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Culture is a true business function, like IT or marketing, and requires processes, systems and internal positions to support it.

Review 259

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Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Using Marketing Automation to Grow Event Registration. Hear about different ways to target, incent, and create buzz about your event through marketing automation. Host: American Marketing Association.

Raleigh 204

Raleigh Arlington DC Social Media 204

Sequence Consulting

SEPTEMBER 3, 2024

1 Notably, 70% of Millennials report feeling very or extremely confident, 2 a testament to the belief in the industry’s strategic direction and innovative initiatives A Year of Growth: Associations Poised for Financial Gains in 2024 The financial forecast for associations in 2024 is decidedly optimistic.

Survey 134

Survey Revenue Member Engagement Innovation 134

Association Adviser

MAY 25, 2017

There were many great education sessions at ASAE’s 2017 Membership, Marketing & Communications (MM&C) Conference, held earlier this month in Washington, D.C. This year’s event focused on the challenges faced by association marketing professionals and provided tips, trends and programs to help move marketers forward.

Marketing 70

Marketing Guidelines millennials Washington 70

Reid All About it

SEPTEMBER 22, 2023

Amanda Lea Kaiser ) Two mobile engagement strategies to help your association increase Gen Z and millennial membership. – Activate: The Marketing Event for Event Marketers Meet 1,000+ event marketers in the same boat. Steal new ideas, blueprints, and playbooks from the best marketing minds in the world.

LMS 275

LMS Education Revenue Strategy 275

Associations Now

MARCH 15, 2016

Those crazy millennials have been keeping the auto industry on edge—partly because they’re buying cars a lot later, and that caught dealers off guard. According to an Associated Press report , millennials finally came into their own as car buyers, with people ages 21 to 38 buying 4 million vehicles last year. Research from J.D.

millennials 40

millennials Price Project Industry 40

Reid All About it

MAY 11, 2018

If done right, inbound marketing has the ability to accelerate growth and in turn, drive revenue. Learn what it means to make your website sales-ready, how to use clearly defined buyer personas, and why you need a properly configured marketing automation. Host: American Marketing Association. More info/register. 1 CAE credit.

DC 30

DC Washington Project Member Engagement 30

Membersuite

AUGUST 23, 2023

1: Offer a solid, relevant membership value proposition Marketing goes nowhere if you’re not offering what Gen Z wants and needs at a price they can afford. Market research will tell you what benefits they value—and they may differ from the benefits other generations value. They can scroll through and digest content in seconds.

Strategy 78

Strategy Marketing Video Social Media 78

Reid All About it

OCTOBER 21, 2016

Tagoras , a consulting and education firm specializing in the market for lifelong learning, invites you to participate in a survey that will help our community better understand how membership organizations use or don’t use social technologies to deliver learning. Developing and Implementing Marketing Personas. 1 CAE credit.

Survey 150

Survey Louisville DC Maryland 150

Associations Now

SEPTEMBER 15, 2017

If you’re in the job market, you might want to head to Pittsburgh—especially if you’re just starting out in your career. The city topped two recent surveys: Glassdoor’s “ 25 Best Cities for Jobs in 2017 ” and Apartment List’s “ Top 10 Metros for Millennials.” News and World Report.

San Jose 75

San Jose San Antonio Metro San Francisco 75

Nonprofit Marketing Guide

JANUARY 20, 2012

The 2012 Millennial Donor Survey needs your help! Achieve and Johnson, Grossnickle and Associates are conducting a nationwide study to assess the current perceptions, attitudes and preferences of Millennial donors age 20-35. If you are interested in working better with Millennials, take a few minutes to complete the survey.

Communications 70

Communications millennials Survey Social Media 70

Associations Now

JULY 20, 2015

In a bit of news that could prove promising for membership-based associations, a new LoyaltyOne survey finds that rewards programs are more appealing to millennials than to older audiences. As Loyalty360 ‘s Jim Tierney puts it, millennials are “the most sought-after age group among loyalty marketers.”

millennials 40

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Plexus Consulting

SEPTEMBER 8, 2015

Membership and the Millennial Generation: A Whole New World by Mark Scheffer, Nonprofit Communications Report Millennials. Here Worth reflects on several notable attributes of the Millennial generation and the impact they are having on membership organizations. Generation Y. Echo Boomers.

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Sequence Consulting

MARCH 26, 2021

We often reduce the mission to believing that “what’s in it for me” is the only key to nonprofit marketing success in membership messaging. Guided by research, many organizations have sought to imitate for-profit marketers. Millennials are skeptical, with a very high bar for trusting a brand. Market your mission, then act on it.

millennials 72

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Associations Now

MARCH 21, 2019

The program is targeted to the millennial demographic and unconventional audiences. We recognize we need to find ways to connect with younger fans, to push our attendance back to a level that’s representative of the market.”. For $39 a month, the “Amazin’ Mets Pass” lets fans score standing-room-only tickets to 78 home games.

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Conference New York Minnesota Price 90

.orgCommunity

JUNE 18, 2019

Generation Z and young Millennials are different. New research shows they have much greater price sensitivity and much lower brand loyalty than older generations. The 4 Education Expectations of Millennials and Gen Z. Word-of-mouth marketing drives their buying decisions. Put yourself in a YP’s shoes.

millennials 40

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Association Adviser

DECEMBER 10, 2013

Your pricing and member benefits need to reflect that. As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. As social media eats more into marketing time and money, associations (and everyone else) are going to want to measure its impact better.

millennials 60

millennials Social Media Price Review 60

Reid All About it

MARCH 16, 2018

Digital Marketing Strategies for the Event Planner, Part 1. Learn how to identify and match your high-value audience, influencers and social media platforms in experiential marketing, and how to plan well-defined strategies that leverage the best digital marketing tools, resulting in a measurable marketing campaign.

eBook 46

eBook DC Social Media Case Study 46

Reid All About it

JULY 16, 2021

Definitely look at what he has to say, especially if you’re using labels like Gen X, Millennial and Gen Z. Presenter: Brudis Limar III, Head of Revenue – Sales and Marketing, e180. Professional Development Townhall: Do This, Not That: What’s Working NOW for Email Marketing. Usability testing. More info/register.

Revenue 195

Revenue Strategy Video Education 195

Mariner Management

FEBRUARY 14, 2020

ASAE’s Decision to Attend study found that 43% of Gen Y and Millennials are attending more association events than ever. It’s even a commodity in some professions—whoever offers the lowest price wins the sale. To get away from the price game, you need to add the right ingredients. Share these with your chapter leaders.

Price 62

Price millennials Strategy Marketing 62

SCD Group

APRIL 1, 2014

This Best of The Week focuses on tips for association executives on association marketing: The 8-Second Challenge: Email Marketing for Our Shrinking Attention Span By Cynthia Price via Entrepreneur Email is not dead. While email isn’t dead, one thing is clear: The email newsletter is a dinosaur.

Marketing 40

Marketing Newsletter millennials Analysis 40

Reid All About it

MARCH 22, 2019

They advise associations to “ rethink how you approach needs assessments if you wish to develop and deliver relevant, useful education that meets existing market needs and anticipates future needs.”. Presenters: Patrick Dorsey, Executive Vice President of Marketing at Impexium. Laurent, Director of Marketing at BizIQ.

DC 170

DC Arlington Washington LMS 170