Membership Marketing

JULY 20, 2017

The 2017 Membership Marketing Benchmarking Report is now available as a downloadable PDF. In addition the increases reported in total membership counts, the 2017 Membership Marketing Benchmarking Report also highlights continuing strong data on other key membership statistics. Here are some of the highlights of this year’s research.

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Report Marketing millennials Directory 49

Eric Lanke

MAY 22, 2017

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations.

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Class Wisconsin millennials Leadership 100

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

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Raleigh Review Class Education 259

Association Adviser

NOVEMBER 29, 2018

Forbes.com: Millennials: A Generation of Page-Turners, Jan. Other printed member communications consists of white papers from conference sessions, repurposing digital content in a nicely packaged annual magazine, industry awards booklets, buyers’ guides – the list goes on. “Wait…print isn’t dead? The reverse is true as well.

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Georgia Atlanta Newsletter Communications 74

Association Adviser

DECEMBER 10, 2013

As social media consumes more marketing time, money and members’ attention, associations need to measure its impact and ROI more efficiently. Millennials (and most others) are not impressed by gimmicks, so a true customization of the membership experience is one of the few appropriate responses to this concern.

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millennials Social Media Price Review 60

Leading Learning

JULY 12, 2021

For more on how to do all that, download the full white paper for free at [link]. For more than twenty years, Elizabeth has helped associations grow in membership, marketing, communications, public presence, and especially revenue, which is what Spark is all about. About the Authors. Elizabeth Weaver Engel, M.A.,

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Case Study Technology millennials Strategy 52

Slice-Works

MAY 8, 2014

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. Your marketing plan needs to be tied to your strategic plan. social media, white papers, video, power points?

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Marketing Social Media Video Content 28

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Diversity and inclusion require more than just lip service.

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Team Recruitment Recruiting America 68

The Hourglass Blog

AUGUST 28, 2010

Heres part three of the "innovation for associations" white paper Im helping to write while chairing the Innovation Task Force for the Wisconsin Society of Association Executives. Developing Millennial Leaders. Millennials. skip to main | skip to sidebar. Saturday, August 28, 2010. Association Advantages for Innovation.

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The Hourglass Blog

NOVEMBER 26, 2010

First of all, our white paper on association innovation is nearly finished. Ive posted draft excerpts of the white paper here on Hourglass ( here , here and here ), but we hope the final version will have much broader dissemination within the association community. Developing Millennial Leaders. Millennials.

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The Hourglass Blog

JULY 29, 2010

In one of my last posts I shared the principles of innovation weve drafted as part of the "innovation for associations" white paper being written by the WSAE Innovation Task Force. Im sharing the draft pieces of the white paper here on Hourglass to hopefully get some feedback from a broader cross-section of the association world.

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Innovation millennials Leadership Resources 40

SCD Group

OCTOBER 4, 2012

Like advertising in the mass media, the traditional member marketing worked well before 2010. Back then, those with enough money could “yell loud enough and long enough” to build “markets” (and memberships). Associations should be the world’s best content marketers. What is content marketing?

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Recruiting Recruitment Newsletter Content 40

The Hourglass Blog

JANUARY 16, 2011

The most honest answer for why such an appeal doesn’t appear explicitly in the white paper is probably because the people on the task force felt the need for innovation—however they initially defined it—was self-evident. Developing Millennial Leaders. Millennials. Communication. Encore Careers.

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Innovation millennials Leadership Social Media 40

The Hourglass Blog

SEPTEMBER 5, 2011

Developing Millennial Leaders. Millennials. Millennials Are the New Slackers. Funny how people and ideas are connected, isn’t it?" I wrote back to Trish and she replied: Dare I get freaky in saying that theres a bigger force out there that connects like-minded folks at pivotal times in ways that defies description?

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The Hourglass Blog

AUGUST 29, 2011

Business “Loyalty Programs” are nothing more than rewards-based marketing. Think about that the next time youre writing marketing copy for your membership brochure. Developing Millennial Leaders. Millennials. In it, she challenges the traditional wisdom many organizations have for customer loyalty programs.

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The Hourglass Blog

MARCH 27, 2011

With that as his context, in this post he rips into traditional mechanisms of marketing, espousing a new strategy for engaging with customers, something he calls "listening up." The WSAE white paper on innovation talks about the need to understand the mind of your community. Developing Millennial Leaders. Millennials.

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Innovation millennials Leadership Social Media 40

The Hourglass Blog

JULY 17, 2010

Weve now examined enough case studies where we feel ready to start writing a "white paper" on innovation for the association community. This white paper will describe the traits—or principles—that we believe are necessary to create a culture of innovation within any organization. Developing Millennial Leaders.

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The Hourglass Blog

JANUARY 31, 2011

Through these posts Hourglass readers got a sneak peek at the Innovation for Associations white paper we authored ( here , here and here ) and the assessment tool we developed for association executives to use in determining the innovation readiness of their associations ( here , here and here ). Developing Millennial Leaders.

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Innovation Wisconsin millennials Leadership 40

The Hourglass Blog

DECEMBER 14, 2010

The principles of innovation in the WSAE white paper on Innovation for Associations talk about the need to make sure the top leadership of your association embraces a culture of innovation. Developing Millennial Leaders. Millennials. Communication. Encore Careers. For-Profit vs. Non-Profit. Generation Basics. Governance.

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The Hourglass Blog

MAY 26, 2011

The WSAE white paper on innovation calls this understanding the mind of your community. Developing Millennial Leaders. Millennials. Heres the relevant quote from Jeffs article: Associations must learn who their stakeholders are and what moves them as people, not just where they work or what products and services they buy.

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The Hourglass Blog

JANUARY 21, 2011

That’s what the WSAE Task Force on Innovation concluded in its white paper, and that’s why WSAE has decided to launch an online community (formal announcement coming soon) where crowd-sourced discussions can take place—discussions focused on identifying successful strategies for overcoming barriers in these three areas.

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