Marketing millennials Wisconsin 
Associations Now
OCTOBER 14, 2018
This is a great thing considering millennials and Gen Z will make up nearly 59 percent of the workforce by 2020. Typically, I’ve noticed a lot of this bad information comes from other generations making assumptions about Millennials and Gen Z without proper research. You’ll be amazed with what we can do. <bio>
Association Adviser
MARCH 14, 2018
Christina graciously took time to speak with Association Adviser about the excitement of building a career that is larger than working for just one organization, becoming a better association manager, and why everyone should kick the stereotyped “millennial” label to the curb. Association Adviser: How did you get into association work?
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Eric Lanke
MAY 22, 2017
Research demonstrates that millennials think about and define diversity in significantly different ways than members of previous generations. Millennials are more focused on "cognitive diversity, or diversity of thoughts, ideas, and philosophies." For me, there were several key concepts. Here's one.
Associations Now
DECEMBER 22, 2015
The Milwaukee Journal Sentinel highlights the current success of the Wisconsin Club , which will celebrate its 125th anniversary next year. Speaking of millennials and membership, Colleen Dilenschneider is all over the way they approach joining a cultural organization. You adapt to changing social trends. They Want to Belong.
Associations Now
JANUARY 19, 2016
The number of female owners better than doubled from 2003 to 2014,” Sarah Schilke, marketing manager of BMW Motorrad USA and chairwoman of the female motorcycle-industry professionals group PowerLily, said in a MIC press release. percent of millennial owners are women; among baby boomers that figure is 9 percent. Confident Growth.
Associations Now
JANUARY 20, 2015
“Attendees are growing more sophisticated and a new generation of millennials are demanding events that are provocative, inspiring, and make a difference.” Joshua Paul, senior director of marketing and strategy for Socious, has a few ideas to get you moving. “We can’t afford to be complacent,” she adds.
Associations Now
MAY 20, 2014
That’s when XYZ University’s Sarah Sladek wrote a book (published by ASAE) titled The End of Membership as We Know it , a book the National Fluid Power Association’s Eric Lanke picked up after seeing Sladek speak at a recent Wisconsin Society of Association Executives event. That’s clearly not me.
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