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3 Topics for Medical Society Execs to Watch

Forj

Three overarching topics caught my eye at the upcoming AAMSE Annual conference in Minneapolis : MACRA and the QPP, Member Engagement Strategies, and Professional Development. Member Engagement Strategies. Using Member Personas for Smarter Marketing and Increased Engagement . AAMSE Sessions on the Topic.

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Destinations Make Diversity and Inclusion a Strategic Priority

Associations Now

Convention and visitor bureaus are making diversity and inclusion efforts an integral part of their strategy. These cities want their marketing messages to not only reflect the diversity of their communities but also be welcoming to business and leisure travelers who come from a diverse set of backgrounds and cultures.

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The Hourglass Blog: Association Innovation as Brand Strategy

The Hourglass Blog

Association Innovation as Brand Strategy. The Minneapolis merchant wants you to become someone who appreciates the value and appeal of great design at a great price; youre as much a connoisseur as a consumer. Labels: Innovation , Marketing. Association Innovation as Brand Strategy. skip to main | skip to sidebar.

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Tuesday Buzz: Fighting Fire With Fire

Associations Now

This clever antismoking marketing strategy is aimed directly at hipsters. Also: If your member marketing isn’t connecting, look closely at these three issues. According to the behavior-change agency Rescue, the best strategy might be to borrow some of the same ones that the tobacco industry is using. Other Links of Note.

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USA Swimming Dives Head First Into Bold New Ad Campaign

Associations Now

” Based on the clip where this tagline shows up, the first two have some competition: It’s all part of USA Swimming’s strategy to draw children to a sport that tends to get a lot of attention once every four years, during the Olympics, but often struggles to keep interest up the rest of the time. Cannonball.

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Monday Buzz: Prince, NABJ, and the Expectation Gap

Associations Now

Last week, the organization announced that members at its national convention in Minneapolis would be able to attend an exclusive event with musical legend Prince. As your association builds out its social strategy, don’t forget about Vine, which has flown under the radar to become one of the most popular and creative platforms around.

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Building a Facebook Presence

ChatterBachs

Develop a strategy. Just like anything else in your business, having a strategy and measurable goals around your Facebook campaign are imperative. Get market research about a new product/service launch. She soon had a nice little community of people who like to eat out in Minneapolis. This post likely isn’t for you, then.