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Association Brain Food: 2.28.25

Reid All About it

.* From Resumes to Results: Hiring for Real Impact Learn about a competency-based framework to clearly define success in a role and identify what matters in a candidate’s background; an end-to-end hiring strategy to improve job advertising, sourcing, interviews, and final decisions; and common hiring pitfalls to avoid and what to do instead.

DC 258
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Association Brain Food Weekly: 5.21.21

Reid All About it

Hear about strategies from associations (and a few non-profits) that have weathered this and how these strategies can ultimately help us engage more members – a greater diversity of members – in the work of the association going forward. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. .

San Jose 369
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Association Brain Food Weekly: 5.14.21

Reid All About it

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

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Association Brain Food: 10.20.23

Reid All About it

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281
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Association Brain Food: 10.6.23

Reid All About it

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Content marketing. Association deathwatch. More info/register. More info/register. 1 CAE credit. .

Revenue 264
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Steal This Idea!

Spark Consulting

CFA Society Minnesota (attracting Millennials). Risk: The Missing Link Connecting Strategy to Implementation (co-authored with Jamie Notter and Leslie White ), available at [link]. CompTIA (campaigns). New Endeavors by Women (campaigns). Capital Area Food Bank (attracting Millennials).

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Association Brain Food Weekly: 2.18.22

Reid All About it

Marketing maturity assessment. Mighty Citizen launched The Mighty GPS , a 10-minute self-assessment to measure your association’s marketing maturity. SAM is an agile design and development model for courses, perfect for associations that want to respond quickly to market demands. Host: American Marketing Association.

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