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We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.
An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.
And then comes the price tag. But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Try MOOCs or coding camps. Try it all.
And then comes the price tag. But with credentialing programs, MOOCs, conferences and other online offerings, associations can fill the skills gap. Associations provide niche education – via credentialing and certification – something most grads won’t have entering the market. Try MOOCs or coding camps. Try it all.
The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. How will you leverage resources of other departments to deliver, market, and support e-learning? What are your market segments?
Regardless, the major innovations associations are seeking may not always be in completely new territory, but in having the courage and fortitude to effectively meet the challenges we have been presented with in our areas of core competency that have compelling possibilities in these new markets that are presenting themselves.
LMS provider WBT Systems writes about instructional design innovations that associations could borrow from “ModPo” and a few other award-winning MOOCs. Host: American Marketing Association. Grow Your Event with Digital Marketing That Works. For most event marketers, email is still the primary go-to tool. Duration: 1 hour.
Not many, not at the prices charged by universities today. They need to offer relevant, dynamic curriculums—accreditation requirements hold them back now from responding quickly enough to market (and student) needs. How long will it be before it enters your market? Break up the typical four-year enrollment period. Fill the gap.
WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers. to 2:45 p.m.
A look at some of the roles associations can play as the price and demand for traditional higher education continue to climb. Take massive open online courses, or MOOCs, for example. The post Can Associations Corner the Education Market? Can associations ever take the place of colleges? Let us know in the comments.
We use “membership” as an excuse to sell more stuff at discounted prices to members. How can marketing staff be expected to grow multiple product lines on a meager budget with a limited audience? This product line approach so dominates our thinking, we build our departments, budgets and even our website navigation around them.
As The Economist ’s interest in the topic suggests, much of the concern over lifelong learning ties back to the employment market and to business productivity and growth. As a result, there is a thriving and growing global market for lifelong learning. How Big Is the Adult Lifelong Learning Market? Aside from being U.S.-centric,
College may never be the same By Mary Beth Marklein, USA TODAY Massive Open Online Courses --MOOCs, for short. And MOOCs already have attracted the interest of some employers, paving the way for a potential revenue source. Top 5 Roadblocks to Association Content (Marketing. 10 Reasons Why Content Marketing Benefits Associat.
There’s no pressure, there’s no homework, there’s no exams—unlike a MOOC [Massive Open Online Course] where you have to show up on Tuesdays at 11:00,” said Edward Leon, chief brand officer at The Great Courses. Second, associations may need to consider the pricing structure of their learning opportunities and events.
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