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Remember the 3 E’s When Marketing Educational Programs

WBT Systems

An effective online learning marketing plan has three phases. The three E’s of marketing educational programs will help you succeed with each of these three phases of marketing. Expeditionary Marketing. Colleges and universities have also identified the lifelong learning market as a promising source of new revenue.

Education 155
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2018 eLearning Predictions: Updated Hype Curve

Forj

We use our knowledge of practical use cases to put the media and marketing hype in perspective. Value-based accreditation: Continuing with the CE credit economy, we note that many CE providers are concerned with competition in the market, which we can describe in economic terms as deflation of the price of CE credit.

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10 Tips to Take You from Zero to eLearning Hero

Blue Sky eLearn

You’ll hear all sorts of terminology in the eLearning world – MOOCS, Moodles, gamification – don’t be overwhelmed by this! A course or a workshop? Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. A session or a seminar?

Tips 215
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Association Brain Food: 5.12.23

Reid All About it

WBT Systems describes how for-profit learning platforms, like the MOOCs Coursera and EdX, make their money. The corporate market is a growing profit center for them—and could be for your association too. WBT shares seven MOOC business model strategies you should definitely steal. Learning business. Membership tiers. to 2:45 p.m.

Chicago 200
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How to Continue the Conference Learning Experience

WBT Systems

Cannibalization is people’s biggest fear of the hybrid space,” says Jennifer Kush, PCMA’s director of experience marketing. “It Speakers either must be motivated to participate by marketing or “giving back” reasons, or they must be compensated for the additional time and effort. It doesn’t happen. Give attendees a call to action.

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10 Steps from Zero to eLearning Hero

Blue Sky eLearn

You’ll hear all sorts of terminology in the eLearning world – MOOCS, Moodles, gamification – don’t be overwhelmed by this! A course or a workshop? Use the same terminology across the board – in your LMS, on your website, on social media, and in the marketing messages. A session or a seminar?

LMS 120
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How to Get Your Association to Support Staff’s Professional Development

WBT Systems

Review position descriptions at your association (including your own position) and at other associations to decide which skills and knowledge you need to: Take your association’s educational programs, program management, or program marketing to the next level. Attract new market segments. Beat the competition. Take on new projects.

How To 161