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A look back at Issue Lab’s top philanthropic resources in 2022

Candid

Kellogg Foundation in partnership with the University of New Mexico This report examines how W.K. Kellogg Foundation’s investments in reproductive health strategies impacted maternal-child health in New Mexico.

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Association Brain Food: 9.30.22

Reid All About it

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.

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Association Brain Food: 12.2.22

Reid All About it

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI solutions exist today (some in your vendor ecosystem), and are solving problems in crucial areas like retention, marketing, and analytics.

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Association Supply Chain Advocacy

Potomac Core

Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois. An impressive advocacy strategy by the American Beverage Association helped the Industry beat back local efforts to impose new taxes that would have been harmful.

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Monday Buzz: Is Joining Easy?

Associations Now

The New York Times reports that advertisers like Hefty and Ringling Brothers and Barnum & Bailey have used the idea of people being sick of the election as a way to stand out in the market. It’s a great marketing idea to keep in your pocket if you don’t have a message that’s compatible with electoral politics.

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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

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The Art and Science of Event Venue Selection

Event Industry News

We once hosted a National Sales Meeting in Albuquerque, New Mexico that was perfect for the group: resort-like, without breaking the bank. Choose a site that reflects your brand, but is still unique to the city. Consider unconventional spots — sometimes they can be the most memorable. Will guests need to use public transportation?