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Association Brain Food: 9.30.22

Reid All About it

Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.

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Association Brain Food: 12.2.22

Reid All About it

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI solutions exist today (some in your vendor ecosystem), and are solving problems in crucial areas like retention, marketing, and analytics.

Tips 41
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Association Supply Chain Advocacy

Potomac Core

Recently, the Soft Drink Industry faced an onslaught of proposed Soda Taxes in Santa Fe , New Mexico and in Cook County , Illinois. An impressive advocacy strategy by the American Beverage Association helped the Industry beat back local efforts to impose new taxes that would have been harmful.

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Association Brain Food Weekly: 10.22.21

Reid All About it

Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Michelle Schweitz, Marketing Manager, Community Brands.

San Diego 195
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Monday Buzz: Is Joining Easy?

Associations Now

The New York Times reports that advertisers like Hefty and Ringling Brothers and Barnum & Bailey have used the idea of people being sick of the election as a way to stand out in the market. It’s a great marketing idea to keep in your pocket if you don’t have a message that’s compatible with electoral politics.

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Study: Why Business Travel Costs Vary Significantly by City

Associations Now

And even cities that didn’t rank in the top 15 for most expensive cities (such as Buffalo, New York; Albuquerque, New Mexico; and Sacramento, California) can catch business travelers off-guard because of their higher costs for meals.

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Association Brain Food Weekly: 10.29.21

Reid All About it

Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. What does it take to set yourself up, market yourself, and actually get contracted for work? EST – Give a Marketing Team of 3 the Power of 15. He describes his S.C.O.R.E CMP credit. More info/register.

Revenue 195