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Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. This is as close as you’ll get to 10+ hours of consulting from today’s top growth marketers. A true hero.
These steps build a plan that identifies the role that each Association in the Supply Chain plays in carrying out its Advocacy Strategy. In a dynamic global economy, new impediments and opportunities will continually surface. For example, threats in States and in local government are an increasing part of Advocacy strategies.
Creating Cultures and Practices for Racial Equity: A Toolbox for Advancing Racial Equity for Arts and Cultural Organizations , by Race Forward This toolkit aims to help artists, arts advocates, culture bearers, and cultural workers to imagine, plan, and implement racial equity strategies in their organizations.
The strategy: Play up the fact that people are really sick of politics at the moment. The New York Times reports that advertisers like Hefty and Ringling Brothers and Barnum & Bailey have used the idea of people being sick of the election as a way to stand out in the market.
So, after a year and a half of market research, the group changed its name to the Auto Care Association to focus less on the structure of the industry and more on consumers and the value members provide them. Whatever role our members play in the industry, they are contributing to taking care of Americans’ automobiles,” White said. “We
Kelly from the Albuquerque, NewMexico CVB (@ see_Albuquerque ). WhosYourAnnie : Of course SoMeT, but 1+yr ago I attended a SoMe bootcamp, like a hands-on learning for the best tips & strategies. I went to learn about open space format and came away with a ton of new friends on Twitter. Geo-marketing.
Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI solutions exist today (some in your vendor ecosystem), and are solving problems in crucial areas like retention, marketing, and analytics.
I’m on vacation next week—hiking in the Santa Fe area of NewMexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks. Women in technology. CAE credit.
Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. Masooma Memon, Databox ). Jen Rose Smith, Washington Post ).
The survey explores how association executives are managing member engagement and retention, achieving operational goals, crafting digital transformation strategies and coping with the ongoing effects of the COVID-19 pandemic. Membership strategies. to identify five membership strategies of high-performing associations.
6% have no formal, documented strategy for their virtual conference. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it. Many associations have plans to revisit or implement a Diversity & Inclusion (D&I) strategy. Flexible work model. 1 CAE credit.
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