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Education marketing/sales. WBT Systems examines what learners are really buying and explains how to apply what Godin’s describing to the way you market and sell your association’s educational programs. Host: Brandt Krueger, founder, Event Technology Consulting. Seth Godin said, “People do not buy goods and services. A true hero.
The New York Times reports that advertisers like Hefty and Ringling Brothers and Barnum & Bailey have used the idea of people being sick of the election as a way to stand out in the market. It’s a great marketing idea to keep in your pocket if you don’t have a message that’s compatible with electoral politics.
Before heading to the Produce Marketing Association’s Fresh Summit Convention & Expo, taking place October 17-19 in Anaheim, California, attendees can get a taste of who’s going to be there. An association representing groups from all parts of the fresh-produce food chain holds its annual harvest. ” Down the Line.
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Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. In this post, he addresses three tricky issues: negative consequences of technology, climate change, and ideological divisiveness. Metatrends. 1 CMP credit.
I’m on vacation next week—hiking in the Santa Fe area of NewMexico—so this Brain Food covers all the events I could find (and that came my way) for the next two weeks. Women in technology. ” Contrarian marketing common sense. New cybercrime tactic: shortened LinkedIn URLs are now used as phish hooks.
Content marketing. Edelman surveyed nearly 3,600 management-level professionals who consume thought-leadership content so they could help marketers understand how to break through the noise , when to use thought leadership and what B2B audiences want to see from companies. New association podcast. Vax verification. Host: ASAE.
Fíonta consulted the Membership Marketing Benchmarking Report from Marketing General Inc. Spoiler: the most successful organizations take full advantage of their technology and data so they can quickly respond to changing member and market needs. Ann Smarty, Content Marketing Institute ). Membership strategies.
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