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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Anna Goldfarb, New York Times ). Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Event communications. Dan Crowd ). 1 CAE credit.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

DECEMBER 14, 2018

Is your association seeking new streams of non-dues revenue as well as new streams of content for your digital and print publications? Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Are you mindlessly employing these “best fundraising (or marketing) practices?” 14 best content marketing newsletters for 2019.

Vermont 285

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement.

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FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. The Book Review (New York Times): my kitchen companion this morning. Some things never change. Book Cougars.

Certificate 107

Certificate Chicago DC Washington 107

Event Industry News

APRIL 21, 2020

Tappit, the global payment and data ecosystem for events, sports stadia and venues, has appointed Meka White Morris as chief revenue officer to lead business expansion in North America. On her appointment, Meka White Morris said: “I’m delighted to join Tappit at a very important time for the events industry.

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FEBRUARY 5, 2021

Teri Carden is cooking up a phenomenal-sounding digital experience for anyone interested in increasing their non-dues revenue. WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. It’s fun to have broccoli in a new format. New Idea$: Not Your Grandma’s Non-Dues Revenue.

San Diego 370

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Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

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Reid All About it

DECEMBER 4, 2020

Their post describes four ways your association can leverage event and learning data to increase attendance, select content, improve programs and grow revenue. Fri 12/4 at 10 a.m.* – Generating Revenue in a COVID World. Host: New York Society of Association Executives. Virtual conference design. More info/register.

Revenue 300

Revenue Blended Learning Conference Technology 300

Association Adviser

APRIL 20, 2015

Planning your association’s exhibitor marketing is a surefire way to increase non-dues revenue because it forces your staff to carefully consider the exhibitor experience and improve upon it. Features event marketing exhibitor marketing marketing plan New York State Association of Fire Chiefs non-dues revenue stewardship'

Marketing 60

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JULY 5, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, new member onboarding, online communities, and online career centers. Tony Rossell of Marketing General Inc. Membership models.

Strategy 270

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MAY 1, 2020

Pair his post with this one from Northstar Meetings Group: 17 ideas for incorporating revenue-generating opportunities into your online meetings, conferences and webcasts. Gabrielle Hamilton, New York Times ). Host: New York Society of Association Executives. Driving Revenue when the Engine Stalls.

North Carolina 273

North Carolina Revenue Education Strategy 273

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APRIL 26, 2011

Will you pay $195 a year to read the New York Times online? In a quest for revenue, the Times will erect a paywall on March 28. The folks at TMG’s Engage blog explain the Times’ new metered approach. Read the rest at Avectra… Tagged: Association , Community , Content Marketing , Web and Social Media.

Social Media 150

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APRIL 29, 2022

Non-dues revenue incubator. Three association execs will get help fleshing out the contours of a new non-dues revenue program and bringing it to life. Evaluating non-dues revenue. Lead Marvels has developed a framework to help associations evaluate and rank non-dues revenue opportunities. Marketing Analytics.

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APRIL 17, 2020

She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( New York Times ). Sip and Share: Fears & Forecasts for Content Marketing. David Schneider ). 1 CAE credit.

North Carolina 44

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MARCH 25, 2022

Check out the new page on my site, Association Brain Food Resources , dedicated to feeding your brain with information from our industry partners about association technology, membership, data management, cybersecurity, non-dues revenue, and more. Professional development market potential. Host: EventMobi. Fri 3/25 at 12 p.m.

Revenue 195

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. They explain how to deliver value to virtual event sponsors—value that will generate more revenue for your association.

millennials 307

millennials Montana Education Certificate 307

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APRIL 1, 2022

With all the job- and career-hopping going on right now, it’s a good time for associations to extend their marketing and educational efforts to career changers. Host: New York Society of Association Executives. Presenter: Kevin Whorton, president, Whorton Marketing & Research. Career changers. 1 CAE credit.

Revenue 195

Revenue Technology Education Video 195

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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Recruiting Recruitment Project Technology 329

AvidXchange: Association Management

MAY 3, 2017

and is responsible for the data analytics team at Yardi Matrix and the information publishing group in New York City comprised of Commercial Property Executive and Multi-housing News. Investors are mostly focusing on primary markets and high-growth secondary markets in the United States. and Europe.

Technology 130

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YourMembership

JULY 3, 2014

New laws were developed to support and define these new groups and the role they would come to play in our educational and political system. was the Chamber of Commerce of the State of New York, which was formed in 1768 by 20 merchants. Nearly 246 years later, it survives today as the Partnership for New York City.

New York City 150

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MARCH 17, 2023

But excellent content isn’t enough to gain market share. Association revenue. Professionals for Association Revenue released their Association Business Development Landscape Survey report. Devin Cleary, MeetingsNet ) How to eliminate content bottlenecks and keep your content marketing engine running. Chapter habits.

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Julie Weed, New York Times ). Learn about new options available this year that will increase member retention and non-dues revenue.

Chicago 221

Chicago DC Massachusetts Washington 221

Higher Logic

FEBRUARY 23, 2017

In the New York Times Bestseller, The Purple Cow , Seth Godin argues that easy-to-sell products are remarkable. Think about the last time you were at a farmer’s market. That’s a huge opportunity for your sales team to increase revenue. Here are six roles customer communities and portals can play in sales enablement.

Products 168

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Event Industry News

NOVEMBER 20, 2020

etc.venues saw a noticeable increase in bookings for meetings and events for both its UK and New York venues immediately after the news of the imminent availability of a Covid 19 vaccine. It’s very encouraging.”.

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AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. It’s so flavorful.

Columbus 39

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SEPTEMBER 6, 2019

The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe. Turn Member Engagement and AMS Data into Effective Marketing. Tue 9/10 at 2 p.m.

Chicago 37

Chicago LMS New York Member Engagement 37

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JANUARY 19, 2018

Marketing General Inc. is inviting associations to participate in their 10th annual Membership Marketing Benchmarking Survey. But Nicholas Kristof at The New York Times explains why 2017 was the best year in human history. The deadline is February 2. If you wish, you can find a lot to complain about in the world.

LMS 175

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YourMembership

JANUARY 12, 2012

For instance, a marketing association can survey its membership to find out what vice presidents of marketing in New York City earn; how much their departmental budget is; and the components of their marketing mix. Provides a non-dues based form of revenue. Furthers and promotes the group. member community.

Organization 150

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AUGUST 6, 2021

Billhighway, Mariner Management and Whorton Marketing & Research are conducting The State of Chapters 2021 Benchmarking Survey. Does your association want to understand the needs and interests of different segments of your membership and market? Emily Pennington, New York Times ). Chapter benchmarking survey.

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen. More info/register.

Education 285

Education Learning Management System Leadership Case Study 285

.orgSource

JULY 25, 2023

For communicators who would rather write sentences than algorithms, finding the phrases that will viralize your posts seems like a New York Times word game gone wrong. AI, your new marketing assistant, is happy to help. There’s a lot of news right now about people using AI to achieve better results.

Team 88

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OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

Event Industry News

APRIL 4, 2019

Akkroo, market leaders in the emerging B2B event lead capture space, today announced that it has been acquired by US-based Integrate , the global leaders in B2B demand orchestration, in a deal worth $34 million USD. . Revenue acceleration happens when you unify the top of funnel,” said Jeremy Bloom, founder and CEO of Integrate.

Revenue 108

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AUGUST 20, 2021

Host: New York Society of Association Executives. Presenters: Andrew Pearson, Chief Marketing Officer, Socio. It can also help you create memorable, targeted, and successful events, experiences and other solutions that answers their needs, boosts your brand, and ultimately delivers revenue and brand loyalty. 1 CAE credit.

Revenue 195

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AUGUST 19, 2022

Cloey Callahan, Worklife News ). New York Times , no paywall). Presenters: Maggie Bean, Product Marketing Manager, and Laura Christensen, Director of Professional Services, Validity. Presenter: Lauren Collins, Director of Membership and Marketing, National District Attorneys Association. More info/register.

Technology 44

Technology Software Cost Education 44

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JANUARY 6, 2023

Non-dues revenue. After attending the RevUp Summit hosted by the Professionals for Association Revenue, WBT Systems says one lesson from the painful past few years is the need to diversify revenue. At The Free Press (my new favorite daily), Amanda Fortini reminds us that commonly held stories are often untrue. Quick hits.

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JANUARY 26, 2018

Steven Johnson in The New York Times says, Bitcoin “may well turn out to be a genuinely revolutionary breakthrough and at the same time a colossal failure as a currency.” Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m.

Washington 225

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