Associations Now

SEPTEMBER 10, 2018

With the negative press and declining fortunes of social media suggesting that another path is needed for content marketers, one route that’s emerging is a not-so-dusty throwback: search engine optimization. It’s not like social media marketing, where it once seemed like there was a new network to jump into every week.

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AUGUST 7, 2020

Virtual event and community platforms give you the chance to eavesdrop on what your members and others in your market are talking about. Sponsorship strategy. A plague is an apocalypse, but it can bring a new world. Andrew Sullivan, New York Magazine ). Double Your Member Engagement with Very Little Marketing.

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FEBRUARY 5, 2021

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. Association strategies. They suggest seven strategies that will position your association to deliver value , and preserve and strengthen member and customer engagement and loyalty. What deer hunting taught me about strategy.

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DECEMBER 14, 2018

(Kivi Leroux Miller, Nonprofit Marketing Guide.com ). Soon, this will be what your members expect: New York Times plans to invest heavily in AI to create personalized feeds and improve user engagement. Are you mindlessly employing these “best fundraising (or marketing) practices?” Slefo, Ad Age ). Tue 12/18 at 2 p.m.

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JULY 5, 2024

Lowell Aplebaum and his team at Vista Cova published an excellent report on strategies and practices to prepare your board for effective governance. Small-staff membership marketing. Ann Gynn at Content Marketing Institute explains how to deliver curated content to your audience. Tony Rossell of Marketing General Inc.

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. Alisha Haridasani Gupta, New York Times ). Career pathways. Virtual events. This is hilarious. More info/register.

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Higher Logic

JUNE 19, 2019

Customer experience executives from around the world gathered in New York last week to receive some disappointing news from Forrester Research at the Forrester CX NYC Conference. Props to @andpizza for taking a bold #customerexperience strategy, interacting with customers via text!

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FEBRUARY 26, 2021

It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ). The State of Association Marketing.

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APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Anna Goldfarb, New York Times ). Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Event communications. Dan Crowd ).

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APRIL 2, 2021

Mike Murray, Content Marketing Institute ). The possibilities for hybrid events are literally endless, and our resident event experts are ready to share their top 30 ideas rapid-fire style for how you can think differently about your strategy in 2021 and beyond. Presenters: Bill Zimmer, Vice President of Strategy, 360 Live Media.

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Higher Logic

JUNE 9, 2020

If COVID-19 has caused you to change your email strategy, I have some tips for you to make sure your email domain maintains a good reputation and your emails end up in the right place. As an example, New York State put out guidelines cautioning individuals about COVID-19 related communications: ".Cyber

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Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

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NOVEMBER 6, 2020

MGI’s 2020 Membership Marketing Benchmarking Report found a correlation between innovative associations and membership growth. Host: New York Society of Association Executives (NYSAE). Presenters: Rachel Clemens, Chief Marketing Officer, and Nicole Araujo, Client Engagement Director, Mighty Citizen. More info/register.

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MARCH 5, 2021

Laura Cappelle, New York Times ). The nerdy dopamine pathway: a well-traveled route if, like me, you get excited and energized by the possibility of learning something new. Hear about the strategies and tools modern associations are using to supercharge member engagement. New Ways to Keep Your Online Attendees Engaged.

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JANUARY 31, 2020

The weekly list of free educational events and resources for the association community… Marketing General Inc.’s s (MGI) 2020 Membership Marketing Benchmarking Survey is open. Find out how to have a great content strategy in less than two minutes in this video from web strategist Ray van Hilst of Yoko Consulting.

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Event Industry News

JUNE 27, 2019

The Boston Red Sox will play famed rival, the New York Yankees, at London Stadium on 29 th and 30 th June 2019. Announced in May 2018, the Mitel & MLB Present London Series is part of a long-term strategy to grow Major League Baseball in Europe spanning two years: 2019 and 2020.

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Associations Now

JANUARY 28, 2019

How to Declutter Your CRM’s Email Marketing and Make it More Efficient [link]. At Business 2 Community , digital marketing pro Steve Hamm warns about the problems that happen over time—and the strategies to fix those issues. Erin Griffith of The New York Times assesses the trend.

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Virtual

SEPTEMBER 26, 2013

For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. Google News will display a press release on Business Wire the same way it does for traditional publications. 4. Plan ahead with your social strategy.

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DECEMBER 4, 2020

It includes questions about the impact of the pandemic on strategy, pricing, etc. Join us for this strategy session to learn more about diversifying funding streams through philanthropic approaches, increasing revenue generation beyond earned income models, and improving income projection from untapped and under-used sources.

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Event Industry News

FEBRUARY 27, 2020

Folk Hero specialises in bringing story strategies to the executive level, creating master brand narratives that act as brands’ operating and organising principles. At a time when many of the old rules of marketing are changing, we believe that the brands with the best stories, told well, will win.

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FEBRUARY 1, 2019

WBT Systems shares examples of association membership models that include online learning , reasons your association should explore this new type of membership model, and issues to consider before you make any changes. The Book Review (New York Times): my kitchen companion this morning. Some things never change. Book Cougars.

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APRIL 17, 2020

Hint, it has a lot to do with their course design strategy. She addresses reserves, partnerships, marketing, and program development. Ann Gynn, Content Marketing Institute ). Go on a virtual visit to the New York Times’ 52 Places to Go in 2020. ( New York Times ). Going virtual—why. David Schneider ).

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FEBRUARY 7, 2020

A must-read for content marketers: how to create a strategic editorial calendar. Kelsey Raymond, Content Marketing Institute ). On Sunday, I made this brothy chicken soup with hominy and poblano from the New York Times so I had something ready to go during the week. JR Raphael, Fast Company ). 1 CAE credit. Host: ON24.

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SEPTEMBER 6, 2019

Strategy as currently practiced rarely emphasizes the importance of community.” The Harvard Business Review describes how the New York Public Library involved employees from 93 branches in innovation communities —could be a good model for chapters. Her herb-heavy crumb coating was fantastic—it’s my new Milanese recipe.

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Nonprofit Marketing Guide

AUGUST 25, 2011

Marketing planning – real marketing planning –isn’t easy. That’s my marketing plan.&#. A to-do list is not your marketing plan. “No one here understands what nonprofit marketing is or why we need a plan.&#. “No one here understands what nonprofit marketing is or why we need a plan.&#.

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AUGUST 30, 2019

MemberSuite shares eight ways you can use word-of-mouth marketing to increase membership. Rusty Weston, Content Marketing Institute ). Create a content marketing strategy in seven “easy” steps. Gaining a Competitive Edge with Content Strategy (Washington DC). But how do you develop—and implement—such a strategy?

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Nonprofit Marketing Guide

FEBRUARY 24, 2011

Nancy Schwartz and I are taking the Total Focus Nonprofit Marketing Plan Workshop west this year, with a day in beautiful Seattle, Washington. We’ll be there on Thursday, June 16, 2011 to work with up to 25 nonprofits to create a real-world marketing plan for their organizations. You’ll be so glad you did!

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Nonprofit Marketing Guide

JULY 25, 2011

When I offer my “Quick and Dirty&# marketing plan workshop, I’m always saying things like, “But when you do your REAL plan, you’ll also do this and this. But for those of you who are ready for something more , for the real deal, it’s time to register for the Total Focus Nonprofit Marketing Plan Workshop.

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OCTOBER 4, 2019

MemberSuite shares the secret to retaining new members. For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Vietnamese-style pork meatballs , a recipe from the New York Times, came together quickly for a weeknight meal.

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Associations Now

JULY 31, 2019

In a collaboration with the firm IdeaConnection, the Tennis Industry Association is holding a 10-day “Idea Rally” with the goal of discovering new ways to grow the sport. The strategy lends itself to a fast turnaround: Results from the event will be shared at the TIA Tennis Forum in New York on August 26.

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MAY 1, 2020

Gabrielle Hamilton, New York Times ). Host: New York Society of Association Executives. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Learn the basics of conducting usability testing and how to use the results to drive your online strategy. (Anne Saxelby, Eater ). “My

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DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Topol, New York Times ). Speakers: Brooke Gracey, Director, Demand Generation, and Carisa Bartelt, Team Lead, Product Marketing, Cvent.

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Nonprofit Marketing Guide

JUNE 22, 2010

I’m working on my fall schedule and I’m wondering when I should next offer some webinars and e-clinics on marketing planning. Will you take this quick poll and let me know when you are most likely to write your 2011 nonprofit marketing plan? June 23: Turning Your Whole Staff and Board into an Effective Marketing Team.

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AUGUST 9, 2019

The most important element in marketing and communications is segmentation, says MemberSuite. After reading their post on how to get started with marketing segmentation , I’d have to agree. Dom Nicastro at CMS Wire writes about a new role at an increasing number of companies: Director of Personalization. It’s so flavorful.

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OCTOBER 16, 2020

If you’re thinking about doing a content audit as preparation for developing a content strategy, Hilary Marsh shares a content audit planning worksheet and issues to consider before diving in. Anna Goldfarb, The New York Times ). Green beans are all over the farmers market right now. Content audit. Fri 10/16 at 2 p.m.

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SEPTEMBER 21, 2018

WBT Systems peels back the curtain to introduce the players on the LMS development team and explains how they decide which new features to develop. A few quick hits before we get to this week’s list of free webinars: Your blog posts must be supported by a content marketing ecosystem. Location: online and New York, NY.

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