Associations Now

JANUARY 31, 2014

Apologies for starting a news piece with a bit of personal opinion, but Oreos are tasty enough to market themselves. Still, there’s always room for smart marketing, as the team behind the cookie brand learned a year ago. A Super Bowl marketing primer in today’s Lunchtime Links: Power out? No problem.

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Omaha Newsletter Social Media Content 40

Associations Now

JANUARY 27, 2014

This sort of brand hijacking doesn’t always work, but organizations can certainly gain a lot of free exposure from this approach if it’s done well—as the Greater Omaha Convention and Visitors Bureau did when it riffed on Peyton Manning’s play-calling a couple weeks ago.

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Beth Kanter

JANUARY 2, 2015

In the US, I keynoted and gave workshops at nonprofit conferences in Pittsburgh , North Carolina , Buffalo , and Omaha. I keynoted at the Grant Manager’s Network Conference and was on a panel with Alex Samuel and Jeremiah Owyang at SXSW.

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San Antonio North Carolina Omaha Social Media 28

Jamie Notter

MAY 10, 2012

Maddie is the one who wrote it up, but it was the result of a weekend retreat last fall of twelve people (including me, Maddie and Charlie; Maddie lists them all in her post) in, of all places, Omaha, Nebraska. Markets are conve­rsations and organ­izations can harness conve­rsations in order to create value. Consulting. Free Resources.

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