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Preparing Your Association for AI

Association Analytics

For example, if you’re a marketing specialist, you might ask the tool to help compose tweets for podcast promotions or come up with a few subject lines for your emails. Additionally, you might consider what new products or services you could provide that might also increase your non-dues revenue with the help of AI.

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New Membership Model Sparks Growth

Associations Now

we only had members in 2,000, so there was a lot of market potential,” she said. Here’s a closer look at how understanding the landscape, digging into the data, and factoring in nondues revenue helped ASBO navigate the risks and launch a successful membership model. You need to know your potential market,” Wallenstein said. “We

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Membership Management Software in 2024: Compare 12 Top Picks

MemberClicks

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Event marketing. Email marketing. eCommerce store tool.

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Report: Meetings Bring More Than Money to Host Cities

Associations Now

Not only do they provide networking and learning opportunities for attendees, but they also bring in major revenue for the organization, as well as the destination, and drive innovation in host cities. It is no surprise then that destination marketing organizations (DMOs) are using meetings to impact the communities around them.”.

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Membership Management Software in 2023: Compare 12 Top Picks

MemberClicks

Relationships are at the core of all associations and chambers of commerce, paving the way for essential revenue that maintains their long-term success. Some of the key reasons to invest in this software include: Revenue maximization. Event marketing. Email marketing. eCommerce store tool.

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Alpaca Association Works to Discourage Get-Rich-Quick Schemes

Associations Now

In Oregon, one breeding operation called Jocelyn’s Alpaca Ranch drew a number of headlines earlier this year after 175 alpacas, many of them emaciated, were rescued. ” In the long run, the industry group is recommending that alpaca owners focus on revenue streams besides breeding. In some cases, the situation ended in tragedy.

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Thinking of a Tech-Minded Benefit? Put Utility First

Associations Now

There’s a general concept at play, something called “brand utility,” which plays off the idea that assisting consumers in a noncommercial context is often a better form of marketing than simply trying to sell them something. Bettina Cornwell told Forbes in 2018. But what if a utility is targeted at the primary audience you’re trying to reach?

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