Reid All About it

NOVEMBER 1, 2024

Education revenue. D2L describes the four factors to consider when developing a revenue strategy for your association’s education programs and five models for monetizing those programs. Content marketing. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

DECEMBER 20, 2024

Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. You dont have to be an ASAE member to attend this consultant-organized event. Organizer: Cecilia Sepp, CAE, founder, Rogue Tulips Consulting Fri 12/27 at 1 p.m. Bring your ideas.

Certificate 286

Certificate Arlington Price Education 286

Reid All About it

APRIL 4, 2025

Why would you organize one? Snapsight explains how to use AI tools to turn session content into resources that generate revenue and engagement. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m. Save $50 with promo code BRAINFOOD. Software users groups. AI detection.

Revenue 213

Revenue Software Certificate Education 213

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Organizer: Association Women Technology Champions Mon 10/28 at 8 a.m. Membership survey. CAE credit.

Arlington 252

Arlington Revenue Education Strategy 252

Blue Sky eLearn

FEBRUARY 4, 2020

However, whether increasing non-dues revenue or new member recruitment, it’s just as important that your organization follows through with these goals. We’ve gathered four tips to help you organize your association’s key data and communications, and then keep them organized as the year progresses. Let’s dive in!

Organization 270

Organization LMS Software Social Media 270

Reid All About it

NOVEMBER 15, 2024

They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. What do you lose by making your organization more transparent? Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders.

Certificate 264

Certificate Committee Education DC 264

Spark Consulting

DECEMBER 11, 2024

Many of our organizations, in an attempt to be all things to all people (or due to the temptation of all that tasty, tasty non-dues revenue), have larded up our membership “benefits” with so much tangential crap that our members can’t focus on the stuff that will actually help them achieve their goals and fix their problems.

Revenue 195

Revenue Education Survey Marketing 195

Reid All About it

JANUARY 10, 2025

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

JANUARY 17, 2025

Or are we recognizing supporting the organization? Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. You dont have to be an ASAE member to attend this consultant-organized event. Employee feedback. More info/register. 1 CAE credit.

Education 264

Education Content Tools Strategy 264

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

NXUnite

FEBRUARY 4, 2025

Sustainable nonprofits have diverse revenue streams, from donations to grants to sales. However, while nonprofits that sell products and services can make more than enough revenue to sustain themselves, undertaking commercial affairs comes with several considerations. Craft relevant marketing materials. Distribution.

Products 130

Products Guidelines Revenue Tools 130

Reid All About it

DECEMBER 6, 2024

The weekly list of free educational events and resources for the association community The health of an organization is directly proportional to the speed at which truth travels within it. Matt Locke at Attention Matters suggests three tactics for making your organization seem like a safe choice. Content marketing.

Content 213

Content Strategy Revenue Education 213

GrowthZone

NOVEMBER 6, 2024

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. Source: Capterra ] “GrowthZone allows us to update multiple databases with one change, which has been a significant time saver for our organization.

Marketing 103

Marketing Software Membership Management Review 103

Association Analytics

SEPTEMBER 8, 2022

Individuals and member organizations were on tighter budgets. You may have noticed that your members were engaging with your organization in different ways. These may have not been a big revenue generator for you, but they provided a much needed connection for your members and delivered value to them. New Audiences.

Revenue 169

Revenue Products Discount Course 169

Nimble AMS

DECEMBER 20, 2024

Regular pricing reviews will keep your association ahead of competitors, alert you to missing revenue opportunities, and ensure you dont lose relevance with your members. Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. Here are four key factors: 1.

Price 118

Price Strategy Committee Review 118

Reid All About it

NOVEMBER 29, 2019

Check out this 15-minute web series covering hot topics and issues related to 501c organization management. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Organizer: ASAE Greater Washington / National Capital Community. Ellen Smoley, Growth Marketing Specialist, atEvent.

West Virginia 360

West Virginia Washington DC Revenue 360

Nimble AMS

DECEMBER 18, 2024

Without a comprehensive approach to pricing, your organization might run the risk of leaving money on the table or alienating long-term members with drastic changes and sticker shock. Try offering a limited-time membership discount to encourage potential members to finally make the leap and join your organization.

Discount 103

Discount Price Revenue Tips 103

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Reconnecting Marketing + Events: The Good, The Bad, and the Silver Linings. It’s what we do: we build organizations and projects that create value. 1 CMP credit.

Certificate 369

Certificate Revenue Conference North Carolina 369

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s This series of 15-minute videos cover hot topics and issues related to 501c organization management. – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent. Mon 8/3 at 1 p.m. 1 CMP credit.

Montana 362

Montana Revenue Case Study Innovation 362

Association Adviser

OCTOBER 4, 2023

Your association’s events hold a significant role in establishing your organization’s prominence. They serve as catalysts for strengthening your community, enhancing brand recognition, facilitating networking opportunities, establishing thought leadership, and generating revenue.

Revenue 157

Revenue Strategy Leadership Organization 157

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Join fellow association colleagues and Mariama Boney, LMSW, CAE as we explore options around introducing a race equity framework to your organization. We will discuss how to identify the best framework for your organization and the challenges and successes that may arise as you implement.

LMS 361

LMS Revenue Tips Strategy 361

.orgSource

MARCH 25, 2025

340B Health , an organization advocating for hospitals and health systems serving vulnerable communities, faced a rapidly changing regulatory environment. At the time of this transformation, Ted Slafsky served as CEO of 340B Health, guiding the organization through a critical period of change. that are relevant today.

Innovation 88

Innovation Leadership Case Study Revenue 88

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Geared for conference organizers and event planners, this collaborative workshop gives conference professionals practical tips and experience, especially when moving an event online. Organizer: Better Meetings.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Conference content. Membership recruitment.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

Reid All About it

JANUARY 22, 2021

– Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Organizer: Claudia Trapp, CAE, Senior Director, Programs and Education, IRP, Inc. Fri 1/22 at 10 a.m. More info/register.

Innovation 370

Innovation Education Communications Strategy 370

Association Analytics

NOVEMBER 4, 2024

On the trade association side, revenue or staff size can be vital in how you treat a member organization. Asking and answering, reacting to what people actually tell you, can be a perfect way to organize and build an association. What Are They Doing? Actions speak louder than words.

Course 192

Course millennials Survey Certificate 192

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

YourMembership

MAY 3, 2019

Members are the lifeblood of associations – they help your organization fulfill your mission, not to mention, small staff associations report nearly half of their revenue comes from membership dues. Memberships propel your organization forward, so it’s no surprise that increasing membership is a top goal for many associations.

Tips 318

Tips Revenue Survey Report 318

Reid All About it

SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

SEPTEMBER 27, 2024

Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Come prepared to share your organization’s plan on how to keep political discussions civil at work. More info/register. Fri 9/27 at 4 p.m. Are political discussions prohibited? Location: Washington DC.

Arlington 281

Arlington DC Washington Revenue 281

Reid All About it

APRIL 16, 2021

This workshop will arm you with tactical strategies that will help you negotiate and defend your organization in the post-shutdown world. In this high-level workshop, attendees will review key contract clauses, negotiation tips, and strategies on how to ensure a strong contract to protect your organization. 1 CMP credit. Host: MPI.

Revenue 363

Revenue Strategy Team Content 363

Reid All About it

SEPTEMBER 29, 2023

One difference this year: “For the first time in the survey’s history, the challenge of generating non-dues revenue topped all other obstacles faced by associations.” That explains the interest in communities like Non-Dues-A-Palooza and Professionals for Association Revenue. Marketing to younger generations. More info/register.

Revenue 281

Revenue Education Innovation Strategy 281

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Consider these key questions as you assess your product’s value: How much revenue is it generating and how many units have been sold? What is the trend in sales over time? Are your sales seasonal?

Products 282

Products Analysis Price Revenue 282

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 264

Revenue Certificate Education Tools 264

Reid All About it

JUNE 18, 2021

Lee Gimpel of Better Meetings is calling out virtual conference organizers for giving the label “networking opportunities” to five types of experiences that don’t deliver on the networking promise , including the ubiquitous chat box. Community experts will be showcasing platforms and sharing their knowledge with the association market.

LMS 369

LMS Certificate America Committee 369

Reid All About it

FEBRUARY 12, 2021

Fri 2/12 at 10 a.m.* – Member ROI Simplified: Safeguarding Your Organization’s Future. The most important method for safeguarding your organization’s future is to research, embrace, and maximize your Member ROI. Presenters: Harneet Singh, Director of Marketing, Preseem. More info/register. Fri 2/12 at 11 a.m.

Revenue 370

Revenue North Carolina Leadership Technology 370