Socious

NOVEMBER 3, 2016

Customer marketers may have an even tougher time answering that question than most. While vital to your business’s success, customer marketing often takes a backseat to other topics at sales and marketing conferences. Here are our session recommendations for customer marketing professionals at Inbound 2016: Tuesday, Nov.

Sample 100

Sample Marketing Conference New York 100

Elevating Engagement

FEBRUARY 24, 2023

Please take a bottle to sample on us. Last week I asked which organizations you think are staffed with Chief Experience Officers. The organizations that are staffed with Chief Experience Officers are also the organizations that stand out in their respective categories. This experience is remarkable and rare.

Organization 98

Organization Marketing Sample Tips 98

Nonprofit Marketing Guide

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. But here’s the thing: your donors won’t think to include your organization in their wills unless you ask them.

How To 127

How To Marketing Sample Social Media 127

Wild Apricot

MARCH 25, 2010

Her “technology toolkit” and sample step-by-step plan are designed to help new nonprofit organizations get started with online marketing, outreach and fundraising — on a tight budget. Wild Apricot Blog is pleased to welcome a two-part guest post from media consultant Minal Bopaiah of Brevity & Wit , this week. read more ).

Technology 150

Technology Sample Social Media Tools 150

Wild Apricot

JUNE 2, 2009

We've rounded up 30 of the most useful and interesting stories filed at AssociationJam.org in the past month, just a sample of the resources for associations you’ll find at the portal site. The list is topped out with 3 articles on miscellanous other aspects of running a not-for-profit organization, and 3 more links that.( read more ).

Sample 150

Sample Social Media Technology Resources 150

Blue Sky eLearn

JULY 17, 2017

Define what results you’d like to see from your learning portfolio that contribute to the mission of your organization. Sample measures: Revenue: sales, units, refunds, profit/loss, market share, buying cycles. Are you interested in reaching particular segments of your target market? But to what end? So you can do what?

Sample 163

Sample Course LMS Revenue 163

Thanks For Playing

OCTOBER 30, 2012

Mitch and I and a panel of experts (aka the Brown Bag attendees) will provide on-the-spot analysis and advice for the samples you bring to help improve your marketing and communciations efforts. Show off what's working at your organization, or get the input you need to take your marketing and communications efforts to the next level.

Social Media 150

Social Media Sample Analysis Washington 150

Reid All About it

AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The report also includes a sample virtual event prospectus to give you additional ideas. Career pathways. Virtual events.

millennials 307

millennials Montana Education Certificate 307

GrowthZone

NOVEMBER 15, 2018

When creating a marketing plan, many organizations miss the opportunity to clearly differentiate between a strategy and other plan components. Strategy” refers to the long-term planning and implementation of methods to help an organization achieve its marketing goals. Not a strategy: To grow our share of the market.

Tips 96

Tips Marketing Sample Committee 96

Nonprofit Marketing Guide

FEBRUARY 1, 2021

Here’s what’s happening this month at Nonprofit Marketing Guide…. February 9 & 11: Email Marketing Trends for Nonprofits with Kivi Leroux Miller. Two-Part Webinar Series] Learn how to manage all aspects of your email marketing and communications for 2021. Online Training: All-Access Training Pass. Learn More and Register .

Email Marketing 93

Email Marketing Marketing Sample Newsletter 93

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. What is a Decentralized Autonomous Organization (DAO)? Chapter benchmarking.

Certificate 322

Certificate Revenue Technology Communications 322

Blue Sky eLearn

MAY 4, 2020

This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. They are the ones that know the platform the best, and your team can and should be focused on the program, marketing, and other aspects of the production.

LMS 282

LMS Price Learning Management System Case Study 282

Nimble AMS

JULY 22, 2022

As an association, you have an opportunity to develop thought leadership content, building organization awareness, and credibility , while also meeting your members’ content needs. But how should your association organize the way members and non-members receive your content? . Members want more content. Learn more.

Content 119

Content Marketing How To LMS 119

Higher Logic

MARCH 24, 2020

From marketing automation to customer experience to all things community, happy learning with Higher Logic! You can learn about specific marketing automation and online communities topics via short, live webinars with industry thought leaders and product experts. Live Distance Learning Training. Take courses here. Take a look.

Library 219

Library Course Video Products 219

YourMembership

MAY 29, 2014

However, generational changes are requiring organizations to reexamine how they accomplish these tasks. Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing. Value and relevance lead to recruitment and retention. That seems to be the equation we are working from today.

Sample 150

Sample Recruiting Recruitment Conference 150

YourMembership

MAY 29, 2014

However, generational changes are requiring organizations to reexamine how they accomplish these tasks. Special campaigns and marketing gimmicks may not be getting you the results you are expecting, or needing. Value and relevance lead to recruitment and retention. That seems to be the equation we are working from today.

Sample 150

Sample Recruiting Recruitment Conference 150

Blue Sky eLearn

MAY 16, 2019

as well as the name and title of the person at your organization who has ownership and/or decision-making authority of these agreements. You may have a full marketing department handling everything, you may not. Either way, it’s important for your education department to understand what marketing is doing!

Tips 211

Tips Education FAQ Sample 211

WBT Systems

OCTOBER 3, 2017

The growing lifelong learning market provides plenty of opportunity. One weakness is holding associations back from reaching their market potential and becoming lifelong learning powerhouses. And, that 23% is probably higher than the reality because of the sample group. The future looks bright for association e-learning.

Mooc 192

Mooc LMS Survey Sample 192

YourMembership

JULY 10, 2014

It became very apparent to us in the days leading up to the broadcast that this was a hot button topic for many organizations. The changes technology has brought to the table have everyone not just looking for, but also wanting to sample “the goods” before they commit their time and money.

Sample 150

Sample Social Media Recruiting Recruitment 150

Membership Marketing

MARCH 7, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Sample Marketing Language for Automatic Membership Renewals. ” This language is provided as a sample only.

Sample 40

Sample Marketing Price Survey 40

Nonprofit Marketing Guide

FEBRUARY 1, 2024

Discerning whether the AI-generated content has been filtered through or embraces points of view that are inconsistent with or contrary to the organization’s values. The fear of producing repetitive, unoriginal content that sounds like every other organization using AI.

Communications 90

Communications Marketing Sample Content 90

Association Success

OCTOBER 20, 2020

For those organizations who are not ready to dive into hiring a CDO, paying attention to these three metrics builds the foundation your marketing team needs to accurately create a game plan for organizational growth. To me, rate of audience return is a telltale sign of a successful organization. Return rate.

Organization 78

Organization Sample Content Strategy 78

WBT Systems

JULY 26, 2016

In the current economic climate, member organizations are looking for ways to avoid increasing membership dues to retain members. Encourage learners to buy courses by allowing them to try out or sample a little piece of the course content before they buy. The teaser is free to access but they have to pay to take the whole course.

Revenue 240

Revenue LMS Learning Management System Course 240

WBT Systems

DECEMBER 12, 2017

Here’s a sampling of arguments: Employees who participate in professional development are more engaged, loyal, and committed to meeting their company’s challenges. You wouldn’t think you’d have to convince employers in your industry that their employees’ professional development is vital to their organization’s success, but you might have to.

How To 229

How To millennials Handbook Survey 229

Aaron Wolowiec

JULY 1, 2014

More specifically, are your meetings and publications teams working together to ensure your association’s events are effectively marketed? Optimal event marketing is multimedia in nature and should include messaging in most – if not all – of these communication channels. Channels – Determine how your association communicates.

Sample 100

Sample Strategy Social Media Communications 100

MemberClicks

SEPTEMBER 13, 2022

See these association membership form best practices, samples, and templates below to get some ideas for your site’s forms. Membership Website Samples to Use for Inspiration. This optional drop-down field for your association membership form lets you measure your marketing tactics—and amplify the ones that worked!

Sample 52

Sample Ohio Nevada Software 52

Reid All About it

FEBRUARY 2, 2024

Host: KiKi L’Italien, Vice President, Marketing and Community Engagement, Big Red M Guest: Liz Peuster, CAE, Director Of Communications & Public Relations, South Carolina Association of CPAs *All events are online at Eastern Standard Time unless otherwise noted. . More info/register. 1 CAE credit. More info/register. 1 CAE credit.

Certificate 275

Certificate Denver South Carolina Strategy 275

Higher Logic

OCTOBER 12, 2017

Online community and marketing tools open up communications with your supporters. In addition to highlighting the benefits of powerful software, we’ll also give you some tips for implementing these tools at your own organization. Diverse fundraising software helps you leverage more donation channels.

Technology 179

Technology Strategy Software Tools 179

Higher Logic

AUGUST 16, 2018

Integrating your marketing automation platform with multiple data sources. The purpose of integrating data with your marketing automation platform is to help you develop a digital behavioral identity for each subscriber, with the goal of personalizing the content they receive to increase engagement. Step 2: Set up a logic rule.

Social Media 153

Social Media Sample Examples Marketing 153

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Email marketing news. Make sure staff who have anything to do with IT or email marketing get this critical message: Gmail and Yahoo have new requirements for bulk senders.

Survey 264

Survey Strategy Project Education 264

Candid

NOVEMBER 8, 2022

An effective nonprofit mission statement draws supporters and donors to an organization. Then we used a random number generator to select which of those records would be pulled into our nonprofit mission statement studies’ sample. . Unexpectedly, we found that the results depended on an organization’s size.

Sample 137

Sample Analysis Revenue America 137

Association Success

NOVEMBER 17, 2020

Unless your association adopts modern digital marketing tactics, you’ll risk being lost in the shuffle. . Not only can this content help your association stand out online, but it can also offer non-members a sample of the insights they’d gain by joining. Many organizations offer a white paper in exchange for an email address.

Content 148

Content Newsletter Sample Video 148

Smooth The Path

MARCH 19, 2019

Perhaps the safer strategy is to consider free sampling rather than free membership. Similar to cheese on a tray at the deli, here are some ways associations can sample their benefits for prospective members to try and then hopefully buy. Sample Content. How Not to Sample. Open Houses. Treat the Decision-Maker.

Sample 79

Sample Content Strategy Newsletter 79

Reid All About it

APRIL 1, 2016

If your organization offers professional development for the association community, please send me the link via email or Twitter. EDT* – Attract & Retain New Members with a Marketing Funnel. Presenter: John Haydon, Marketing & Social Media Expert. Presenter: Shiv Narayanan, Head of Marketing, Wild Apricot.

Case Study 150

Case Study millennials Social Media Sample 150

Reid All About it

APRIL 1, 2016

If your organization offers professional development for the association community, please send me the link via email or Twitter. EDT* – Attract & Retain New Members with a Marketing Funnel. Presenter: John Haydon, Marketing & Social Media Expert. Presenter: Shiv Narayanan, Head of Marketing, Wild Apricot.

Case Study 150

Case Study millennials Social Media Sample 150

Nimble AMS

MAY 10, 2022

A study conducted by Edelman and Linkedin reported 65% of those surveyed said thought leadership content improved their perception of an organization. Well-researched and thoughtfully written content has the power to build association credibility, organization brand awareness, and even attract new members. .

Leadership 175

Leadership Content Social Media Member Engagement 175

.orgSource

JULY 25, 2023

AI, your new marketing assistant, is happy to help. podcast featuring Jane Pearson,orgSource, Vice President Marketing and Communications Services and Amy Williams, President and CEO Brand Health Media. Jane and Amy shared insights about the opportunities and challenges of integrating AI into marketing programs.

Team 88

Team Marketing Analysis Social Media 88