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MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Lori Ely, Chief Revenue Officer, Results Direct | RD Mobile. Whelan, CDM, President, Marketing General Incorporated. Event communications. More info/register.
– 5 Tips for Maximizing Non-Dues Revenue from Your Communications Vehicles. Learn tactics to maximize your non-dues revenue earning potential: analyze communication gaps, engage members with advertising, meet advertiser needs, arm your sales team with the right tools, and invest in resources that provide maximum return.
MemberSuite shares membership marketing tactics to use before, during and after your event to recruit non-member attendees. Tom Whatley, Content Marketing Institute ). Unlocking Revenue by Driving Learner Engagement. Weaver, Website Manager, Pennsylvania Bar Institute. Gabrielle Canon, The Guardian ). More info/register.
It’s time for MGI’s 15 th annual Membership Marketing Benchmarking Survey. MemberSuite team shares the trends they see rising in the “collective association consciousness ,” including AI for normal people, walking the DEI talk, and others related to events, non-dues revenue, remote/hybrid work, community, data, and technology.
Hosts: Billhighway and Mariner Management & Marketing. Rob Miller, CAE, Senior Vice President of Revenue, Gravitate. – Beneath the Surface: Unearth Hidden Non-Dues Revenue. Presenters: Dave Bornmann, Chief Marketing Officer, Naylor Association Solutions. Hosts: Billhighway and Mariner Management & Marketing.
Integrated Event Marketing Effort Wins Prestigious PRSA-NJ Pyramid PRINCETON JUNCTION, N.J.—Oct. 6, 2023— CMA , a full-service communications, marketing and association management firm, announced today that it has won five marketing communications awards from the Public Relations Society of America New Jersey Chapter (PRSA-NJ).
Entries were received from an array of organizations and the winners were selected by a distinguished panel, including Membership Expert, Mary Byers, AMS expert, Ashwin Tutak, and GrowthZone Senior VP of Marketing, John Cook. The Big Book of Association Ideas: Construction Trades & Building Associations Edition.
Membership Marketing Video: Pennsylvania Builders Association. The Big Book of Association Ideas: Building Industry Associations Edition showcases the 7 award-winning program and event ideas from the Association Momentum Awards Competition. Meet the Trades: Tidewater Builders Association.
Associations have responded in part by seeking out revenue streams beyond membership and havebeen forced to do some self-reflection on the value of membership itself. For many associations,nondues revenue coming from nonmembers will grow increasingly important in the future. Revenue flows have changed. a year in dues.
and the updates in science, and the pressures on nonprofits for revenue, “the only way to learn is to do it!” Besides making their own gifts, they must know and actively support the other revenue-generating activities, like fundraising. In fact, with the availability of constantly improving training methods and opportunities, the.
Nonprofits rely on raw data to learn about supporters, track the success of marketing and fundraising campaigns, and measure program progress. Consider the success of your past marketing or communications efforts. Next, review outcomes from past marketing campaigns. Revise and refine.
The key is in harnessing the power of public relations (PR) to tell that story in a way that elevates your bank’s visibility and, later, your revenue, growth and deposits. Incorporate in Marketing Materials : Use positive press mentions in your marketing materials. With the right PR and marketing strategies , you will, too.
If you think your nonprofit needs capacity building—whether you define that as generating more revenue, building a stronger board, instituting better financial controls, more effectively carrying out your programs, or all of the above and more—hiring new staff and expecting them to learn on the job won’t get you there.
If you feel like you’ve been seeing more press about microcredentials lately, it’s because researchers see growing support from employers and learners, and higher education sees the potential for revenue and renewed relevance. Also worth your time The right marketing question—an intriguing way to approach a marketing campaign.
While many believe a saturated market did the resort town in, the American Gaming Association said stifling regulation is to blame. Much of Atlantic City’s downturn has been attributed to growing gaming markets in neighboring states. Once the second-largest gambling destination in the U.S.,
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