Spark Consulting

MARCH 26, 2013

It’s conference season, which means a lot of us are working on presentations. Sadly, the majority of those presentations will suck. 10 Lessons from the World’s Most Captivating Presenters from HubSpot All-in-one Marketing Software. But it doesn’t have to be that way. What Would Steve Do? Tell a story.

Software 150

Software Tips Conference Marketing 150

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Download my presentation. If you would like more information about how I can help your organisation improve your member engagement and marketing communications please contact me for a no-obligation quote.

Marketing 100

Marketing Member Engagement Communications 100

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Download my presentation. If you would like more information about how I can help your organisation improve your member engagement and marketing communications please contact me for a no-obligation quote.

Marketing 100

Marketing Member Engagement Communications 100

Optimist Consulting

MAY 13, 2015

I was delighted to be asked to deliver a workshop on using the telephone in the marketing mix. Download my presentation. If you would like more information about how I can help your organisation improve your member engagement and marketing communications please contact me for a no-obligation quote.

Marketing 100

Marketing Member Engagement Communications 100

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Marketing Education Course 150

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Newsletter Social Media 52

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

.orgSource

MARCH 4, 2024

Sharon Rice ,orgSource Managing Director of Business Strategy, is our expert for guiding associations through tough markets. This methodology was used to evaluate expanding the American Board of Medical Specialties, ABMS CertLink®, platform into new markets. Use What Works This post presents Blue Ocean Strategy in broad strokes.

Strategy 88

Strategy Marketing Price Certificate 88

Membership Marketing

AUGUST 7, 2023

In our just released 2023 Membership Marketing Benchmarking Report , many respondents shared that one of the reasons for success this year in growing their membership is an increased budget. About one-third of associations report increases in the marketing budget earmarked for recruitment (36%) and awareness and engagement (32% each).

Marketing 52

Marketing How To Report Recruiting 52

Freestone

FEBRUARY 21, 2024

If your organization hopes to reach more learners or successfully promote an upcoming event, it might be time to create a marketing plan. With a marketing plan, your organization can strategize how to grow your continuing education program, increase engagement, and attract more learners. Want to learn more about marketing plans?

Marketing 75

Marketing LMS Social Media Course 75

HighRoad Solution

NOVEMBER 30, 2018

We proudly support over 450 association and non-profit organizations who use our marketing automation and email solutions to boost engagement, increase revenue, and communicate with their constituents to further their mission. HighRoad Solution is thrilled to be a part of this year’s ASAE’s Technology Conference and Exposition.

Conference 116

Conference Marketing Revenue Communications 116

Membership Marketing

MAY 24, 2022

This month I presented these challenges and solutions at ASAE’s Marketing Membership and Communications Conference. The session, titled “The Seven Deadly Sins of Membership Marketing,” shared how to diagnose these sins, provide insights to remove them, and allow membership efforts to advance.

Marketing 59

Marketing Communications Conference How To 59

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 265

LMS Certificate Revenue Content 265

Spark Consulting

MAY 27, 2014

I’m presenting a session at ASAE’s upcoming Marketing, Membership, and Communications Conference, to help you create rockin’ marketing materials. conferences marketing membership presentations ASAE'

Marketing 150

Marketing Conference Tips Communications 150

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 64

Industry Marketing Social Media New Jersey 64

Spark Consulting

MARCH 27, 2014

I’m presenting at Cal SAE’s ELEVATE Conference today, on the topic of membership marketing on a shoestring budget. During the presentation, I shared five tips. Collect testimonials at every event to use in your marketing. Integrate your membership marketing into EVERYTHING you do! Have a plan!

Tips 150

Tips Marketing Class Committee 150

Membersuite

APRIL 13, 2023

With content marketing, you can achieve these two goals simultaneously. Why Content Marketing Content marketing allows you to reach and develop relationships with a new audience of prospective members and customers while deepening relationships with your existing audience of members and customers.

Content 93

Content Marketing Social Media Video 93

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. The need for credentialing programs presents an untapped potential economic opportunity for associations. |

LMS 259

LMS Revenue Content Certificate 259

Spark Consulting

NOVEMBER 14, 2013

The ASAE Marketing Section Council is conducting a short survey to measure interest in various marketing-related topics for purposes of supporting ASAE’s marketing educational efforts, including the types of sessions we’ll see at next spring’s 2014 Marketing, Membership & Communications Conference.

Marketing 150

Marketing Survey Conference Education 150

WBT Systems

FEBRUARY 21, 2018

Presentation of 2018 eLearning AWARD for LMS. The awards are adjudicated and presented by a jury from the eLearning Journal , which publishes news and features about the latest trends and best practice in the eLearning industry in Germany, Austria and Switzerland. The post 2018 eLearning AWARD for LMS presented to WBT Systems Ltd.

LMS 150

LMS System Learning Management System Blended Learning 150

Spark Consulting

MARCH 25, 2014

Missed my Association 101 #10in20 webinar sharing 10 tips to create better association marketing pieces on Friday, March 14? Or you can just review the slides: 10 Tips for Better Association Marketing Pieces from Elizabeth Engel. marketing presentations webinars Dave Will Peach New Media Scott Oser' Never fear!

Tips 150

Tips Marketing Review 150

Thanks For Playing

DECEMBER 4, 2012

Yesterday, Kristina Twigg ( Water Environment Federation ), Lauren Wolfe ( Higher Logic ), and I presented on marketing your private online community at the Higher Logic Users' Group Super Forum.

Marketing 150

Marketing Tips Communications Conference 150

Associations Now

SEPTEMBER 26, 2018

According to a new report from the Security Industry Association (SIA) , the demand for robotics is growing fast, with an expected market growth of more than 20 percent over the next five years and more than 40 percent of survey respondents saying they had plans to use robots for security.

Industry 84

Industry Press Release Technology Report 84

Membership Marketing

FEBRUARY 4, 2023

And it can be applied to improve membership marketing efforts. The power of Injunction is demonstrated in responses from the Membership Marketing Benchmarking Report. For years, referrals or word of mouth have been reported as the number one factor in getting members to join over any other marketing activity.

Marketing 52

Marketing Cost Report Process 52

Spark Consulting

JUNE 13, 2013

MarketingProfs shares a well-designed presentation on social media marketing. marketing presentations social media MarketingProfs' Social produces testimonials. Associations have individuals who are fans/champions/evangelists among our audiences. Social can help you find ones you didn’t already know about faster.

Social Media 150

Social Media Marketing 150

Association Success

NOVEMBER 12, 2020

These kinds of hybrid events present new challenges for associations hosting and promoting them. They require clear explanations, ingenuity in event management and — and new marketing strategies. That’s why we’re ready to help you solve one of the biggest hybrid event complexities: marketing. . 9th at 10 a.m.

Strategy 94

Strategy Marketing Content Tips 94

CMA Solutions

JANUARY 31, 2024

It has delivered marketing services to leading construction companies, empowering us to provide our clients with in-depth knowledge of this market sector. Create Engaging Content Incorporating content marketing as part of your construction marketing strategy is essential for business growth.

Industry 52

Industry Marketing Social Media New Jersey 52

Spark Consulting

JANUARY 23, 2014

Hubspot shares 50 “amazing” facts about mobile marketing that should light a fire under your efforts: 50 Amazing Facts About Mobile from Jamie Turner. marketing presentations HubSpot Jamie Notter Leslie White mobile Peter Houstle' We all know we should be doing it, and some of us are.

Marketing 150

Marketing Team 150

Reid All About it

MAY 7, 2021

Marketing must-haves. Doug Kessler at Velocity Partners says three things matters most in B2B marketing right now: meaning, metrics and mojo. When choosing marketing channels, visualize the curve. Since email marketing is a HUGE topic, this webinar focuses on 5 must-have email templates. Quick hits. Host: Fridays@4.

St. Louis 370

St. Louis Technology Strategy Products 370

Association Success

MAY 16, 2019

How wisely is your association presenting its products and services to a diverse market of buyers? This is the result of sophisticated database marketing tools that are widely used throughout the e-commerce and traditional retail industries. Keep watch for a detailed elaboration in Segmenting Your Market - A Case Study.

Marketing 112

Marketing Case Study Products Industry 112

Spark Consulting

AUGUST 7, 2014

I had the opportunity to present Membership Marketing on a Shoestring Budget for the National Association of Home Builders’ Association Leadership Institute earlier this week. As usual, when I deliver this session, I solicit great inexpensive marketing ideas from the participants as well. marketing presentations NAHB'

Marketing 150

Marketing Newsletter Discount Education 150

Membership Marketing

JANUARY 4, 2023

With the New Year, it is time to evaluate what worked and what did not in your membership marketing efforts. Here are five of the common membership marketing impediments. Undefined Value Proposition Presenting a clear value proposition is foundational to membership marketing. This return warrants a substantial investment.

System 52

System Marketing Recruitment Recruiting 52

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 248

Arlington Revenue Education Strategy 248

Spark Consulting

DECEMBER 9, 2014

How do you write good marketing copy? Present your offer from your audience’s perspective, not the association’s. marketing' In a nutshell: Think about your audience. Who are they? What do you know about them? Use that information to craft a personalized message. Talk like a real person, and write like you speak.

Marketing 150

Marketing 150

Beth Kanter

AUGUST 16, 2024

Allison Fine and I will be presenting at the Nonprofit Marketing Summit on August 21st at 11:00 am PT for a session called “Beyond Transactional Fundraising: Nurturing Donor Relationships with AI.” The post Join me at the Nonprofit Marketing Summit: Community Rising on Aug 20-22! Get your free ticket here.

Marketing 41

Marketing Conference Strategy 41

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Presenter: Trevor Blondeel , PCC, Founder, Operations Kickstart.

St. Louis 341

St. Louis Technology Strategy Conference 341