Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Host: Matchbox Virtual Media. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Arianna Rehak, CEO & Co-Founder, Matchbox Virtual Media. Event communications. Host: ASAE.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Washington 285

Washington Video Social Media DC 285

Click

FEBRUARY 12, 2025

Date Range Comparison from Click Social BI will change the way you look at social media! Social Media platforms are on a relentless driveto shower you with endless amounts of results information anddata. At Click, we pride ourselves on delivering tools that help our customers make meaningful marketing decisions.

Marketing 147

Marketing Social Media Analysis Report 147

Association Success

JUNE 11, 2020

Not letting this tough time control or ruin their spirits, these organizations took to social media to entertain, engage and connect with their audiences. . Affectionately nicknamed The Cowboy, The National Cowboy & Western Heritage museum in Oklahoma City shut its doors when social distancing began.

Social Media 120

Social Media Oklahoma City Organization Oklahoma 120

Nonprofit Marketing Guide

APRIL 21, 2022

Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Across all social media (not just nonprofits), the most engaging type of content is short-form video. Social Media as a Search Engine. Stay tuned!

Social Media 117

Social Media Newsletter Video Content 117

Reid All About it

MAY 21, 2021

Presenters: Jessie States, CMP, CMM. Presenters: Peggy Hoffman FASAE, CAE, President and Executive Director, Mariner Management. Presenter: Carole Stizza, PCC, SHRM-SCP, executive leadership coach, senior HR professional and strength strategy specialist. 5 Secrets of Email Marketing Geniuses. 1 CMP credit. Matt Turner.

San Jose 369

San Jose Email Marketing millennials Strategy 369

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Presenter: Joanna Pineda, CEO, Matrix Group. Presenter: Thom Singer, CSP, executive search consultant and a professional speaker. Presenter: Melissa Lagowski, Big Buzz Idea Group. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Presenters: Georgi Ann Bailey, Hon. The future of work.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

Reid All About it

NOVEMBER 29, 2019

Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenter: Scott Oser, founder, Scott Oser Associates. Presenter: Danielle Puceta, Senior Vice President, Digital, Freeman. Demystifying Event Marketing. Ellen Smoley, Growth Marketing Specialist, atEvent.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Presenters: Matrix Group CEO Joanna Pineda and Liz King Caruso of Liz King Events & TechsyTalk. More info/register.

LMS 369

LMS Certificate America Committee 369

WBT Systems

FEBRUARY 27, 2018

But, informational or educational content is another story—and that’s why content marketing is the best marketing strategy for educational programs. Why content marketing is effective. The best kind of marketing is content marketing because it helps you develop a relationship with your readers.

Content 150

Content Education Marketing Course 150

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JULY 2, 2021

Presenters: Christin Berry, VP of Business Analytics & Data Services, ASAE. Presenter: Susan Borke. Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader.

Technology 370

Technology Strategy Education System 370

Reid All About it

MARCH 12, 2021

Host/presenter: video producer Jeff Achen, CallSign51. Presenter: Jessie States, CMP, CMM, MPI Academy Director, MPI. Presenter: Caroline Francis, Ed.S, Presenter: Mark Parrott, Author, Meta-Trends & the Next Economy. Presenters: Christopher Deubert, General Counsel, DC United. More info/register. 1 CMP credit.

Nashville 370

Nashville LMS Recruitment Recruiting 370

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Presenter: Trevor Blondeel , PCC, Founder, Operations Kickstart.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

SEPTEMBER 18, 2020

The weekly list of free educational events and resources for the association community… Association marketing. WBT Systems explains how to market your association’s credentialing programs in a crappy economy. Inclusive marketing. Marketers can do better, say Steve Pemberton and Ginny Engholm. Presenters: Ann H.

Montana 351

Montana Certificate Conference Education 351

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Reid All About it

FEBRUARY 23, 2018

The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. Presenters: Bruce Rosenthal, consultant in strategy and implementation of corporate partnership programs. Presenter: Amith Nagarajan, founder, rasa.io.

DC 79

DC Washington LMS Social Media 79

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Content 130

Reid All About it

OCTOBER 11, 2019

Michael Brenner, Content Marketing Institute ). Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. Presenters: Ed Barks, president of Barks Communications. Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent. More info/register.

DC 50

DC Washington Education Content 50

Reid All About it

SEPTEMBER 15, 2017

Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. Presenters: Dennis Gogarty, President, and Mark Murphy, Chief Investment Officer, Raffa Wealth Management. – Advocacy in a Social Media World. Host: American Marketing Association.

Raleigh 204

Raleigh Arlington DC Social Media 204

Reid All About it

JANUARY 11, 2019

The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Three ways content marketers can provide value to the sales team. Pam Didner, Content Marketing Institute ).

DC 276

DC Washington Learning Management System LMS 276

Reid All About it

JULY 21, 2017

Presenter: Jenny Saucerman, instructional designer. 9 Social Media Metrics to Monitor. Host: American Marketing Association. Presenter: Paige Leidig, CMO, NetBase. Presenter: Pat Schaumann, CMP, CSEP, DMCP, HMCC. Grow Your Event with Digital Marketing That Works. Duration: 1 hour. 1 CAE credit.

Las Vegas 231

Las Vegas DC Mooc Nevada 231

Reid All About it

NOVEMBER 8, 2019

The weekly list of free educational events and resources for the association community… The digitalNow 2020 call for presentations is open. WBT Systems describes how higher ed is now competing with associations in the lifelong learning market. Presenters: Jennifer Prozinski, Partner, Venable LLP. Long live the topic!”.

Social Media 39

Social Media Revenue Washington DC 39

Reid All About it

OCTOBER 4, 2019

For my marketing friends: Nico Prins at Content Marketing Institute explains how to use Google Search Console to increase traffic to your site. Presenters: Agnes Amos-Coleman, MBA, CMP, education, conference, event, certification consultant, Amos-Coleman. How to Use Social Media to Raise Money Online.

LMS 186

LMS DC Washington Social Media 186

Reid All About it

FEBRUARY 1, 2019

Billhighway brings us a conversation between two component relations professionals (CRPs) about a wide range of topics, including marketing chapter membership in rural communities, selling organizational memberships, measuring chapter performance, and more. Presenters: Steve Pemberton, Chief Human Resources Officer, Globoforce.

Certificate 107

Certificate Chicago DC Washington 107

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JUNE 16, 2017

Get the lowdown on the voice-enabled speaker market in this post from eMarketer. Presenters: ​Teri Carden (moderator), founder, ReviewMyAMS. Our presenters will have the equipment on hand to showcase how simple a podcast can be. Presenters: Charlie Birney, co-founder, Podcast Village. Duration: 1 hour. More info/register.

Raleigh 186

Raleigh DC Washington Social Media 186

Higher Logic

NOVEMBER 8, 2018

Every Super Forum, we present our Floyd Awards to recognize our customers for their outstanding work in community. This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers.

Michigan 190

Michigan Certificate Handbook Directory 190

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

MARCH 5, 2021

Presenter: Caroline Francis, Ed.S, Presenter: Ashleigh Brookshaw, M.A., Presenters: Desi Whitney, CEO of Emergency Concierge International. Presenters: Ann Battrell, CEO, American Dental Hygienists’ Association. Presenters: Ray van Hilst, Director of Client Results, Yoko Consulting. Presenters: Gregory J.

North Carolina 370

North Carolina Certificate Strategy Case Study 370

Higher Logic

MAY 29, 2020

If so, secure a copy of the strategic plan, and use it as the guide for your presentation. Objection 2: Social Media. Example: “It would be much easier to create a social media group. Sure, social media platforms have a large and ready audience, but there are perils to building your home on someone else's land.

Social Media 254

Social Media Member Engagement Tools Revenue 254

Reid All About it

NOVEMBER 16, 2018

Some quick hits before we get to this week’s list of free webinars: Thought leadership is an overused buzzword but it’s also a highly effective marketing strategy. Characteristics of top-performing B2B content marketers. Marketing Charts ). Presenters: Alex Mouw, Principal Digital Strategist, Results Direct. Agility PR ).

DC 236

DC Washington Indiana Review 236

Reid All About it

JANUARY 10, 2020

Mike Murray, Content Marketing Institute ). How to build a successful content marketing strategy from scratch. Presenter: Chad Stewart. Presenter: Tracy King, MA, CAE, Chief Learning Strategist & Founder, InspirEd. Presenter: Nick Burne, CEO/Founder of GivePanel – the Power Tool for Facebook Fundraising.

LMS 243

LMS Software Chicago Washington 243

Reid All About it

APRIL 19, 2024

And, unlike social media channels, your association controls the app. Andy Crestodina, Orbit Media 101 ways to make and maintain friendships: real examples from life and listeners. Discuss synergies between social media teams, digital marketing teams and org-wide employees in scaling the social media efforts of a brand.

Education 258

Education Social Media Content Strategy 258

Blue Sky eLearn

NOVEMBER 26, 2018

Having so many tiers is a genius marketing ploy because every time someone is a booking a flight, they will take that airline status into consideration. Millennials grew up with social media and like to share the products they buy and the things they do. Include them as presenters, guest speakers, and moderators.

millennials 173

millennials Tips Social Media Strategy 173