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Higher Logic Acquires Informz and Real Magnet

Higher Logic

For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. Read more about the acquisition in our press release. Capture the experience, measure the outcomes.

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Association Brain Food: 9.13.24

Reid All About it

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270
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How Content Marketing Is Different – The Terminology

Nonprofit Marketing Guide

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. Seems like a good place to start.

Chicago 264
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Association Brain Food Weekly: 6.8.18

Reid All About it

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Blog or press release? The State of Marketing in 2018: Where We Are & Where We’re Going. Which strategies are marketers using? Host: American Marketing Association. More info/register.

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How to Get More Patients Leads with Healthcare Marketing

CMA Solutions

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

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Museums for All Initiative Attracts Visitors, Reaches Participation Goals

Associations Now

ACM administers the program and provides marketing and outreach materials, technical assistance and webinars, and strategic support for leveraging the initiative to participating museums. The project, which was first piloted in 2014, is based on several access models run at the city, county, and regional level.

Library 79