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Higher Logic Acquires Informz and Real Magnet

Higher Logic

For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. increase in revenue, customers, and employees. Read more about the acquisition in our press release. Capture the experience, measure the outcomes.

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3 Ways Online Communities Help Software Companies Drive Revenue

Higher Logic

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. This is also why marketing, customer success, and sales organizations are investing in online communities to grow customer lifetime value. For Marketers.

Software 159
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Association Brain Food: 9.13.24

Reid All About it

James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture. build ships?

LMS 270
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Association Brain Food: 8.9.24

Reid All About it

Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Seeing the encroachment of AI into the arts, communication, and marketing, Mark Schaefer reminds us of the “ durability of human creativity ” and “emotional connection to actual people.” AI vs humans. More info/register.

Cleveland 270
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Higher Logic's Rob Wenger Announces New Role as Executive Chairman, Welcomes Kevin Boyce as New CEO

Higher Logic

Check out our official announcement in this press release. Kevin will be responsible for all business functions – strategy, development, operations, go-to-market, and administration, as well as the long-term management of the business. The Right Combination for Success: People and Structure. Check out Kevin’s full bio here.

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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Google doesn’t look kindly on AI-infused content. IYKYK) | by B. 1 CAE credit.

Chicago 264
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Building Personas: Defining Your Audience

Higher Logic

From marketing and sales to product and client success, personas help teams to focus on understanding the needs and pain points of their prospects or customers. What is their yearly revenue? Start by searching their site for testimonials, case studies, press releases, or newsletter signups. How much do they spend?