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Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Social Media and Political Action Lessons from Egypt. Read more…. Read more….

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. 4. Plan ahead with your social strategy.

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Writing a Press Release for Associations

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

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How (and why) to Write an Association Press Release

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

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You’ve Got to Read This: August 23, 2011

Reid All About it

It’s my favorite social media platform by far. Claire Celsi asks us to: “Challenge yourself never to send another standard press release again.” She wants us to use our skills and creativity instead to get our news in front of reporters, and gives Six Alternatives to Sending a Press Release. I love Twitter.

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Free Non-profit Webinar Round-up for November

Wild Apricot

Topics include mobile marketing; press releases; email marketing; multi-channel fundraising; volunteer job descriptions; grant proposals and much more. This month we've found 22 free non-profit webinars.

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Association Brain Food: 8.9.24

Reid All About it

Unlike social media channels, your association controls your app—a tangible daily reminder of membership value. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. If you or your brand want to stand out in your market, you must become known, trusted, and loved.

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