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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?

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6 Ways to Get More Value Out of Your Next Press Release

Nonprofit Marketing Guide

Many communicators overvalue the importance of press releases. Yes, a press release is an important part of your nonprofit’s media relations toolbox. Instead, the release should be thought of as a supplementary piece — something you use to provide critical supporting information.

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Blogging Elsewhere: Winter 2011

Reid All About it

Give New Life to Your Press Release. With the rise of social media, some pundits have declared the press release dead. Others say that’s an extreme view; a good release still plays an important role. Social Media and Political Action Lessons from Egypt. Read more…. Read more….

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Should You Put Social Media in Your Editorial Calendar?

Nonprofit Marketing Guide

Most nonprofits don’t put every social media post into their editorial calendars. That often includes website articles and blogs, newsletters, one-off emails, direct mail, press releases, big public reports, event invitations, and the like. Work social media into your content repurposing workflow.

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Association Marketing: 4 Ways to Promote Your Professional Association Wins

Virtual

Take advantage of press releases. But press releases still work—arguably, even better—for digital publications. For professional associations, this means your story doesn’t have to target the New York Times print edition in order to be press release-ready. 4. Plan ahead with your social strategy.

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Writing a Press Release for Associations

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost-effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.

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How (and why) to Write an Association Press Release

GrowthZone

The purpose of a press release is to get attention, make news, and generate publicity. It’s cost effective marketing (free) and they can be used to create brand awareness for your association. The Basics of Crafting a Press Release: Make it newsworthy; it’s not an ad, it’s a news article. Stick to one topic.