Associations Now

JUNE 13, 2019

A few ideas from the worlds of marketing and technology: Think big. If you’re releasing a big feature or an impressive tool, you can’t just announce it with a ho-hum approach, says Aileen Horgan of Atlassian. In comments to Forbes , Megan Shroy of Approach Marketing says this can help make messaging a bit easier, too.

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Products Strategy Press Release Social Media 98

Nonprofit Marketing Guide

JANUARY 3, 2019

In previous posts, we’ve shared the most common marketing and communications goals , strategies , and objectives for nonprofits. Tactics are the tools you use to pursue the objectives associated with your strategy. — to implement a strategy and to achieve your objectives and ultimately your goals.

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Communications Marketing Press Release Case Study 87

Higher Logic

AUGUST 15, 2018

Check out our official announcement in this press release. As we look at the next phase in this journey, we need the right combination of people and structure to develop and foster our long-term strategy. The Right Combination for Success: People and Structure. The best organizations change ahead of when they need to.

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Portland Press Release Software Revenue 31

Nonprofit Marketing Guide

MARCH 17, 2015

Guest Post by Peter Panepento of Panepento Strategies. Build relationships — Rather than blanketing reporters and editors with press releases and announcements, find some time to just talk to them — whether through an occasional call or over coffee. You probably wouldn’t expect Bob Dylan to draw inspiration from Frank Sinatra.

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Strategy Press Release Communications Report 90

Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. making real changes based on data) until they reach an “expert” level of experience.

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Press Release Social Media Newsletter Project 115

Nonprofit Marketing Guide

DECEMBER 6, 2012

On Tuesday, I shared a Theory of Change for nonprofit marketing. For example, what is “content marketing” and why should nonprofits shift toward it? The kind of transformation is consistent with what’s happening in the larger world of for-profit marketing too, beyond the nonprofit sector. If so, Let’s talk.

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Content Marketing Press Release Communications 77

Nonprofit Marketing Guide

SEPTEMBER 24, 2020

When I advise nonprofits on how to build effective media relations strategies on a modest budget, I preach the importance of being focused. I lean on this strategy because it works. Moving forward, we’ll be designing strategies that also explicitly attempt to reach more diverse audiences. Flickr Creative Commons photo.

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Nonprofit Marketing Guide

AUGUST 7, 2009

As you may know, I am in the middle of writing the full-length, printed book version of Nonprofit Marketing Guide, to be published in Spring 2010 by Jossey-Bass. Here is the my list of 10 marketing realities for nonprofits, with abridged commentary. Reality 1: Marketing is not a dirty word.

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Marketing Social Media Communications Press Release 87

Nonprofit Marketing Guide

MARCH 13, 2012

Link building is an essential part of any SEO strategy. A nonprofit’s link building strategy should incorporate the following aspects to ensure it’s both timely and effective. Relevant links bolster your site’s authority and enable it to rank highly for various searches of relevance to what you do.

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Strategy Press Release Social Media Content 78

Nonprofit Marketing Guide

FEBRUARY 11, 2021

We know from our Trends Report research and experience that measuring marketing and communications work is hard. Most nonprofits don’t really take it on in a meaningful way that influences their strategies (e.g. The post What to Measure First appeared first on Nonprofit Marketing Guide. How Often Did You Share Content?

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Press Release Social Media Newsletter Project 98

Higher Logic

SEPTEMBER 21, 2016

We think IDC says it best in their recent press release : “ Online communities are quickly becoming a critical part of the digital strategy for many organizations as a platform to establish ongoing conversations, trust relationships, and meaningful engagement with customers, employees, partners, and suppliers.”.

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Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.

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Strategy Press Release Social Media Revenue 70

Nonprofit Marketing Guide

FEBRUARY 18, 2016

Your nonprofit faces long odds whenever it sends a press release to a reporter or editor. Even under the best of circumstances, your release is competing with dozens of other releases and story ideas to earn that journalist’s attention. He also serves as Nonprofit Marketing Guide’s adviser on public relations.

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Press Release Detroit Report Examples 42

Reid All About it

JUNE 8, 2018

Email is the overlooked backbone of successful content marketing and SEO strategies. Marketing Land ). Blog or press release? The State of Marketing in 2018: Where We Are & Where We’re Going. Which strategies are marketers using? Host: American Marketing Association.

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Reid All About it

APRIL 11, 2013

Now that the Avectra Users & Developers Conference, ASAE Great Ideas and digitalNOW are behind me, the only one left, for now, is Digital Marketing for Business on Monday and Tuesday at the Raleigh Convention Center. Four questions to ask before you send that press release. All hail the SEO master! Algorithms, again!

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Higher Logic

DECEMBER 20, 2018

However, companies that compete in markets with little to no competition have found ways to be successful over time, simply by being the best or only option available. Why Community Should Be Part of Software Companies’ 2019 Strategy. This grants you the opportunity to better define your audience , market, and sell.

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Software Revenue Press Release Communications 159

Nonprofit Marketing Guide

FEBRUARY 10, 2015

Peter will be sharing his wisdom and tips with us monthly on the intersections of media relations, content strategy and social media. Guest Post by Peter Panepento of Panepento Strategies. Thinking a press release is enough — Press releases have a place in your communications toolkit. Quite a bit.

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Press Release Maryland Social Media Communications 88

Nonprofit Marketing Guide

MAY 15, 2020

Let’s at least pretend to get some work done by checking out the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some digital data, email marketing and SEO tips, online team building and more. Here are 21 Actionable SEO Tips for Explosive Growth [Infographic].

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Communications Press Release Email Marketing Tips 91

Associations Now

FEBRUARY 7, 2019

While “content is king” is one of the most overly used clichés in the marketing and communications space, a new report from Omnipress— 2019 State of the Conference Industry [registration required]—proves the phrase is still relevant. What improvements are you making to your conference content strategy? Please share in the comments.

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Content Report Conference Press Release 91

YourMembership

SEPTEMBER 13, 2012

You can control your press release content and branding (from a visual standpoint) but anything more than that you’re at the mercy of your customers, community members, employees and others who are commenting on and reviewing your services and offerings. Your secrets, strategies, and covert news will get out.

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CMA Solutions

JUNE 16, 2022

If you plan to build your brand in 2022 with a digital marketing solution, SEO must serve as the foundation for the entire campaign. Most marketers agree that inbound marketing tactics (i.e. Your SEO strategy should be clear: Move your brand on the first page of search engine results. It should be your No. close rate.

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Reid All About it

JUNE 17, 2016

– How to Leverage Webinars to Fuel Your Marketing & Sales Engine. Presenter: Kristi Casey Sanders, director of digital marketing strategy of Plan Your Meetings @ Meeting Professionals International. Discover why outreach is so important to any PR campaign, and learn how to write an effective press release.

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Nonprofit Marketing Guide

JANUARY 28, 2015

We try to cover just about everything a nonprofit communications director has to do here at Nonprofit Marketing Guide, but one big whole in that coverage has been PR. While it’s not a cure all, PR is an essential part of a strategic marketing mix. PR is not all about sending out press releases. Sean Horrigan.

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CMA Solutions

MARCH 6, 2024

In the evolving healthcare landscape, one tactic has become essential for healthcare providers and organizations to attract more patient leads: digital marketing. This case study shows how digital marketing through public relations can boost your practice’s visibility affordably. The tactics vary.

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Marketing How To Social Media Video 64

CMA Solutions

AUGUST 31, 2022

And that’s the short answer about why video marketing is quickly becoming the norm for businesses. A compelling video marketing strategy brings your brand to life because it captures and presents people as they are. Video marketing is a shot of adrenaline to any integrated digital marketing campaign. Take a look.

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Video Strategy Marketing How To 52

Associations Now

JANUARY 23, 2019

“Our new headquarters will serve as a continual reminder of APTA’s dedication to health, wellness, and rehabilitation, community-building and collaboration, and social and environmental responsibility,” APTA President Sharon Dunn stated in a press release. “It Other Links of Note.

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Press Release Certificate Newsletter Review 102

Associations Now

FEBRUARY 21, 2019

Career stages are apt to vary for women over the course of their lives,” said CEIR CEO Cathy Breden, CMP, CAE, in a press release. Another takeaway: Consider pursuing different marketing tactics depending on who you’re encouraging to attend. For younger women, learning is important to help advance their fledgling careers.

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Press Release Maine Conference Examples 101

Nonprofit Marketing Guide

MAY 8, 2020

Let’s get right into the best articles, posts, tips, and more from around the world of nonprofit marketing and fundraising. This week we have some good news, problems with leadership, how to use video to market your org, some social media scheduling tips, and more. Happy Friday, friends! Nonprofit Training Opportunities for You….

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Communications Press Release Social Media Tips 73

Association Success

SEPTEMBER 16, 2020

Incorporating data-driven posts, evergreen advice and context about your organization into your editorial calendar can help shore up your content strategy. Strategies for dealing with ongoing challenges . Marketing and advertising strategies. MORE: 14 content curation tools every online marketer should check out now.

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Content Case Study Press Release Survey 78

Associations Now

JUNE 21, 2016

Still, associations use them for all sorts of reasons, including to share articles and press releases. If this describes your content strategy, here’s a plea to change your approach. I’ve run into thousands of PDFs that serve no purpose other than to echo a press release that could just as easily be a web page.

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Press Release Content Washington Strategy 75

Nonprofit Marketing Guide

JULY 5, 2023

Nonprofit Expert + Marketing = Nonprofit Thought Leader Marketing is the main difference between experts and thought leaders. Experts are smart but don’t necessarily market themselves well, so few people beyond their inner circle recognize them. Is Thought Leadership the Right Strategy for Your Nonprofit?

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How To Press Release Leadership Resources 75

AMR Management Services

JULY 6, 2011

Implementing a Successful Cause Marketing Campaign. Drake & Company recently donated 100 hours of staff time to build a cause marketing program for the Chesterfield Arts “Make Your Mark” levee mural project, held June 4. Enter Cause Marketing. A press release about the project. CONTRIBUTORS.

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Marketing Project Library Kentucky 64

A2Z Events

NOVEMBER 22, 2024

For your event to get the attention it deserves to attract the attendees you need, a marketing strategy to cut through the chaos is necessary. Digital Marketing Strategies Mastering the Digital Landscape: Strategies for Online Success Lets start by first going over the digital marketing event promotion ideas.

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Marketing Social Media Press Release Video 52

Ngage Management

AUGUST 16, 2021

Though we are not certain there is no such thing as bad press, we do believe that reputation is everything and that a steady stream of efficient marketing strategies is what build an interactive audience and create a distinctive brand that ultimately drives revenue. Without proper publicity, an association simply cannot grow.

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Marketing Michigan Social Media Press Release 52

Nonprofit Marketing Guide

MARCH 31, 2016

What are the organization’s key strategies for making this happen? Rather than spending time writing a meaningless press release, take some time to curate your profile page and ensure that you’re teaching the media about who you are and what you do. What are the organization’s capabilities for doing this?

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Strategy Social Media Press Release Report 60

Association Success

OCTOBER 7, 2020

Marketers have a name for this universal pattern: Brand habit. If you want people to consistently, frequently engage with your organization, content should be an essential part of your strategy. . Here are three ways your content strategy can build brand habits that stick. . Provide valuable insights.

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Content Press Release Social Media Newsletter 78

Nonprofit Marketing Guide

SEPTEMBER 27, 2011

Content marketing for nonprofits is creating and sharing relevant and valuable content that attracts, educates, motivates, and inspires your participants and supporters so that they can help you achieve your mission. Nonprofits have always embraced content marketing. We just didn’t call it that.

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