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Higher Logic Acquires Informz and Real Magnet

Higher Logic

For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. These are two successful companies with leading technologies and talented people behind them, all which complement our team, products, and services.

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Event Marketing Strategy 101: A Step-by-Step Guide

A2Z Events

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

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Association Brain Food: 8.9.24

Reid All About it

Technology assessments.orgCommunity says periodic technology assessments connect your association’s abilities with your intentions. Benchmarking reports are also an effective content marketing tactic for associations and industry partners. Host: Association Women Technology Champions Mon 8/12 at 8 a.m. – AI vs humans.

Cleveland 270
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Association Brain Food: 9.13.24

Reid All About it

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270
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Job Opportunity: Content Manager

Event Industry News

we are looking for a Content Manager to handle the overall management of content for marketing, communication and PR perspectives. Minimum experience of two years in the tasks described above, especially in technology, B2B or SaaS companies. ? EventsCase ?we Requirements: ? What’s on offer: .

Content 129
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Association Brain Food: 6.7.24

Reid All About it

AI content is short-term arbitrage , not a long-term content marketing strategy, says Ryan Law at Ahrefs. You won’t stand out in your market or connect and build trust with your audience if you’re publishing mediocre AI-generated content. Event technology. Hear valuable insights on leveraging technology to drive success.

Chicago 264
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Venues and Destinations Use Virtual Planning Tools for Clients

Associations Now

“An immersive experience lets the planner feel like they’re in Atlantic City and see the variety of ways their meeting or event can fit in our spaces,” said Marketing Director Karina Anthony in a press release. Then there’s the Atlanta Convention & Visitors Bureau. Please share in the comments.

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