Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. Was it just the postcard? ‘Nuff said.

Tips 195

Tips Marketing Sample Library 195

Wild Apricot

MAY 10, 2018

If you are looking for ideas to refresh your membership renewal process, you’re not alone! We combined the results from that survey to research conducted by the Membership Marketing Benchmarking Report (published by Marketing General Incorporated) and other sources to create this helpful guide.

America 375

America Survey Process Report 375

NXUnite

OCTOBER 2, 2024

Therefore, preparing it is an essential administrative process that often can be streamlined while still ensuring that your organization complies with legal obligations and compensates its hard-working employees. Simplify Your Payroll Process There are a lot of moving parts in a nonprofit’s payroll process.

Process 130

Process Tips How To Certificate 130

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Reid All About it

DECEMBER 6, 2024

Their guide covers the RFP planning process, necessary components of an RFP, factors to keep in mind when selecting an AMS partner, and advice from some of the most experienced AMS selection consultants in the association community. Content marketing. It covers strategy, tactics, technology, AI and more in a post, not a download.

Content 213

Content Strategy Revenue Education 213

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Understanding this process is key.

Marketing 169

Marketing Examples Tools Content 169

Nimble AMS

DECEMBER 18, 2023

I s your association in the market for new software ? A b usiness process map or a process flow diagram visually outlines the steps it takes for your association to complete a process. What is business process mapping? The process may be related to membership , event registration, or learning content purchases.

Process 128

Process Software Tips Analysis 128

Associations Now

JANUARY 8, 2024

Here’s how the American Urological Association transformed its processes to provide a more meaningful author experience. Get the Word Out At AUA, the marketing and communications teams work with the editorial department to elevate the association’s three peer-reviewed journals and author. You also want to personalize the process.

Process 124

Process Review Recruiting Recruitment 124

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

Nimble AMS

DECEMBER 20, 2024

Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. To stay profitable and competitive Regular pricing reviews will ensure your associations prices align with market trends and competitor offerings. Why are regular pricing reviews essential?

Price 118

Price Strategy Committee Review 118

Reid All About it

APRIL 4, 2025

Learn how to leverage the three love languages of salespeople to connect, inspire, and drive results; identify the specific skills, behaviors, and processes each salesperson needs to succeed; and how to improve sales team training. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m.

Revenue 258

Revenue Software Certificate Education 258

Nimble AMS

NOVEMBER 6, 2024

Is your organization in the process of researching new association management software (AMS)? 4 AMS factors to consider during the selection process Asking how much an AMS costs is no simple question and offers no simple answer. We’re here to help! There are a ton of factors that go into pricing a home.

Cost 125

Cost Software Association Management Price 125

Click

JANUARY 9, 2025

Encourage the leaders within your organization to post their thoughts about your business, day-to-day experiences with customers and technology, or even talk about their decision-making processes and how getting the small things right matters. Above all, trust the process. Be Creative with your Content! Show the World that youre Human!

Marketing 130

Marketing Social Media Content Tools 130

Wild Apricot

OCTOBER 9, 2024

Create your own recruitment process and engage your volunteers with tips from this amazing guide! Recruiting volunteers doesn't have to be difficult.

Recruiting 397

Recruiting Recruitment How To Tips 397

Association Analytics

DECEMBER 9, 2024

Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns. Leverage Existing Tools Make full use of current marketing automation platforms, analytics tools, and AMS capabilities before seeking new solutions.

Tips 169

Tips Tools Project Survey 169

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Here was ASHRAE’s renewal automation campaign process: Enrolled nine different membership grades. An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190

Reid All About it

APRIL 11, 2025

Elizabeth Engel of Spark Consulting reminds us of both the negative and positive power of word-of-mouth marketing. Hoffman, FASAE, CAE President of Mariner Management Diane Scheuring, Association Senior Vice President of Membership & Marketing, Hospice and Palliative Nurses Kevin Whorton, President of Whorton Research Wed 4/16 from 9 a.m.

LMS 213

LMS Education Content Software 213

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Higher Logic

FEBRUARY 4, 2020

Your systems should be working together for you, not against you, in an effort to streamline communications and processes across departments. You could automatically move those people into your marketing automation platform and target them with a customized series of emails gauging their interest in the program.

Communications 287

Communications Tips Member Engagement Tools 287

NXUnite

OCTOBER 8, 2024

Marketing researchers have found that it takes an average of eight touchpoints for a sales prospect to consider a purchase. Contacting supporters across multiple channels is called multi-channel marketing, and it’s often the key to acquiring new donors. Why does multi-channel marketing matter? Build brand recognition.

Marketing 130

Marketing Social Media United States Strategy 130

Wild Apricot

JANUARY 25, 2022

There are many moving parts: reporting, outreach, marketing, database management, event planning, and payment processing, just to name a few! Managing a membership organization takes a lot of work. If you’ve found this article, you probably have.

Membership Management 259

Membership Management Software Event Planning Process 259

NXUnite

JANUARY 8, 2025

Train Staff and Volunteers Every day, your staff and volunteers work hard to keep your organizations doors openwhether theyre crafting marketing materials, planning events, or compiling financial reports. With an LMS, your nonprofit can: Design a structured onboarding process.

Learning Management System 130

Learning Management System System LMS Course 130

Click

DECEMBER 19, 2024

Does your Data Drive Results Its an ancient saying – a marketing department is only as good as the data in its CRM. Marketing departments are busy evaluating previous campaigns and finalizing plans to deliver on next years goals, neither of which they can do without well-managed and clean data!

Strategy 130

Strategy Marketing Tools System 130

Spark Consulting

APRIL 2, 2025

And you’ll want to make sure that post-game analysis is part of your process, so you can talk through what your staff chose and whether there might be an even better way to respond the next time. And back that up. Yeah, they’re going to make mistakes. But seriously, your word on “no punishment” has to be IRON CLAD.

Survey 150

Survey Analysis Process Project 150

Reid All About it

JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. The six months since lawmakers and the administration reached an agreement in December on fiscal 2020 spending have been unlike any other in the history of the appropriations process. 1 CMP credit.

Montana 365

Montana Content Price Strategy 365

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

JULY 2, 2021

Creating your Content Stream—from Marketing to Sales to Programs. Content is key to marketing and sales success across the entire member lifecycle from prospect to paying member to actively engaged volunteer and leader. It is used to drive marketing campaigns, anchor sales conversations, and fuel the member experience.

Technology 370

Technology Strategy Education System 370

Reid All About it

SEPTEMBER 6, 2024

They cover the planning process, elements of an RFP, factors to keep in mind when selecting an AMS partner, and advice from technology consultants at Achurch Consulting, DelCor, Effective Database Management, and Ellipsis Partners. Association marketing. Video marketing. Association AI. Volunteers. 1 CAE credit. .

Revenue 270

Revenue Technology Strategy Education 270

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

SEPTEMBER 27, 2024

Host: American Marketing Association Speaker: Ryan Brock, Chief Solution Officer at DemandJump and author of Pillar-Based Marketing: A Data-Driven Methodology for SEO and Content that Actually Works *All events are online at Eastern Daylight Time unless otherwise noted. . More info/register. More info/register. 1 CAE credit.

Arlington 281

Arlington DC Washington Revenue 281

Achurch

APRIL 8, 2025

Its no secret that Artificial Intelligence (AI) tools are transforming the way associations operate by making processes more efficient, improving member engagement, and unlocking new insights. Automate Content Creation AI tools can generate newsletters, blog posts, and social media updates, saving valuable time for marketing teams.

Social Media 83

Social Media Tools Analysis Newsletter 83

AvidXchange: Association Management

JANUARY 22, 2025

Automation helps finance leaders do more with less by reducing repetitive tasks and streamlining processes, helping to keep projects on track. These changes can drive up costs and limit access to essential construction materials, delaying projects and impacting the housing market.

Team 130

Team Cost Project Association Management 130

Nimble AMS

DECEMBER 2, 2024

Use tangible marketing materials To increase the excitement for your GivingTuesday campaign consider creating physical marketing materials like posters, signs, door hangers, or mailers. Within the marketing materials, include QR codes to direct your members to your fundraising page and simplify the donation process.

Social Media 101

Social Media Tips United States Technology 101

Nimble AMS

DECEMBER 22, 2024

The Summer 24 release streamlined crucial processes, saving both your staff and members’ time. Here are the top three Nimble AMS customer impactful improvements: Exclude optional membership products during the cash bulk billing process. Format an event question to be optional for staff users when registering members for an event.

Products 118

Products Directory Software LMS 118