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Association Brain Food: 1.31.25

Reid All About it

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. Hear about past client recapture, land and expand, referral strategies, and best practice proposal and pitch tactics.

Arlington 258
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Association Brain Food: 1.10.25

Reid All About it

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

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Eric Lanke: Provocative Proposals for Change

Eric Lanke

Provocative Proposals for Change. I just finished reading an advance copy of Shelly Alcorn s " Provocative Proposals for Change ," a report she authored based on Appreciative Inquiry interviews she conducted with more than 200 association executives (including me). Provocative Proposals for Change. Leadership. Innovation.

Proposal 100
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Four common grant proposal documents (free samples included)

Candid

While Candid is working to reduce that burden broadly, here is one specific way we are trying to help: by providing sample grant proposal documents. In this blog, we share the major types of grant proposal documents, their components, and free sample resources to show you what a successful version of each one looks like.

Sample 98
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Can Associations Adapt to the Revolution in Marketing?

Membership Marketing

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. What does this ongoing marketing revolution mean for your marketing efforts?

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The great proposal debate: Why consultants eschew RFPs

Aaron Wolowiec

Simply draft a proposal describing you’re recommended course of action and be sure to include your proposed fees. I had this happen to me many years ago – not in a proposal, but in an “exploratory meeting” where I naively gave away the store. They’d already gotten at least two proposals.

Proposal 100
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Association Brain Food: 12.6.24

Reid All About it

AMS request for proposals (RFP). Impexium describes the steps for crafting a request for proposals (RFP) that will bring your association the best options for new association management software (AMS). Content marketing. Host: MeetingsNet Speaker: Victoria Akinsowon, Manager, Content Marketing, Cvent Tue 12/10 at 3 p.m.

Content 213