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Budget for Communications and Marketing When Proposing New Initiatives

MatrixG

When proposing new initiatives, include the marketing and communications plan in the project budget. Most professionals budget for whatever technical or operational project they are proposing, e.g., a custom database application, a website redesign, etc. Her advice? Megan’s advice is brilliant.

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6 tips for proposing new membership software to your board

Aptify

A lot is riding on your proposal to the board: staff’s productivity and effectiveness, data security, and usefulness, maybe even your reputation, and definitely your stress level. A new membership system will give you the tools you need to improve how you communicate with, market to, and deliver value to your members. Data cleansing.

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ICANN Proposal Would End Price Caps on.Org Domains

Associations Now

Associations and other tax-exempt groups could find it a lot costlier in the future to renew their website domain names ending in.org if a new contract proposed by the Internet Corporation for Assigned Names and Numbers is approved. ICANN is accepting public comments on the proposed new contract for.org registries until April 29, 2019.

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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How to Develop an Effective Omnichannel Marketing Campaign

ISAE

How to Develop an Effective Omnichannel Marketing Campaign Imagine you’re trying to promote an upcoming conference to your association members. A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. Which approach sounds better to you?

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How Equity, Diversity, and Inclusion Can Help Associations Adapt to a Tight Events Market

Associations Now

Travel Portland recently reviewed its process for evaluating vendors when it issues requests for proposals and requests for qualifications. “We The revised, EDI-centered evaluation has led us to a firm that was Black-owned and that has done some amazing work for our marketing campaigns,” Nelson said.

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Eric Lanke: Provocative Proposals for Change

Eric Lanke

Provocative Proposals for Change. I just finished reading an advance copy of Shelly Alcorn s " Provocative Proposals for Change ," a report she authored based on Appreciative Inquiry interviews she conducted with more than 200 association executives (including me). Provocative Proposals for Change. Leadership. Innovation.

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