Higher Logic

MAY 29, 2020

While the way you align your proposed member community with your executives’ goals will vary by association, five of the most common priorities you might find in the strategic plan include new member acquisition, member engagement and retention, non-dues revenue growth, advocacy and legislation, and maintaining relevance.

Social Media 254

Social Media Tools Member Engagement Revenue 254

GrowthZone

MAY 2, 2023

The primary goal of best-in-class AMS is to help business, trade, and professional associations and chambers of commerce grow revenue, productivity, and member value. Association Management Tools for Revenue Generation Patience is a virtue – except when it comes to increasing revenue. COSTS A written cost proposal is a must.

Tools 78

Tools Revenue Software FAQ 78

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Host: American Marketing Association.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

WBT Systems

APRIL 10, 2018

Know what expectations decision-makers have for a proposal or business case. Do you have to comply with a business case or proposal template or procedure? Talk to colleagues who have made successful proposals to the same people and find out what they did to win their case. Marketing strategy and other organizational strategies.

LMS 166

LMS How To Learning Management System Proposal 166

Reid All About it

OCTOBER 29, 2021

To help associations increase sponsorship revenue, the Partnership Professionals Network and Dynamic Benchmarking are conducting a survey of association sponsors to find out: Why companies sponsor associations. Marketing education. They explain why senior execs are ruining your marketing plans and what you can do about it.

Revenue 195

Revenue Survey Leadership Education 195

WBT Systems

MARCH 13, 2018

With more than 700 learning platforms on the market, how do you narrow the field down to the best learning management systems (LMS) for your association’s needs? You’ll choose technology that helps you deliver the best learning experience possible to members and customers, and the maximum revenue to your bottom line.

LMS 166

LMS Learning Management System Proposal Blended Learning 166

Reid All About it

MARCH 4, 2022

Meanwhile tech giants are consolidating the industry by fully integrating software solutions to add seamless email marketing, accounting and post-COVID phygital conferencing, while the Cloud, in its second decade, is helping databases to connect anything to anything more securely at less cost. Top Trends in Content Marketing 2022.

Class 195

Class Certificate Content Committee 195

NXUnite

APRIL 2, 2024

The benefits of corporate support for nonprofits are clear: more revenue, extra volunteer power, and greater brand exposure. Cause Marketing When a company donates a percentage of its sales, it’s known as cause marketing. That means it can introduce its brand to new markets and demographics. It turns out quite a bit!

Resources 130

Resources Examples Products Guidelines 130

Reid All About it

MARCH 10, 2023

WBT Systems explains how you can use ChatGPT to manage and market your association’s education programs. Content marketing. B2B marketers overwhelmingly believe content marketing produces the leads with the highest ROI , says Marketing Charts. You need a content marketing ecosystem to support them.

Committee 195

Committee Education Software Technology 195

NXUnite

OCTOBER 4, 2023

Create a corporate sponsorship proposal: Create a letter that pitches a partnership, outlines what type of support you’re seeking (such as matching at a 1:1 or 2:1 ratio), and when you hope to host a matching gift campaign. A crowdfunding campaign raises smaller amounts of revenue from a large pool of donors—think $5 per person.

Social Media 130

Social Media Proposal Newsletter Process 130

Reid All About it

DECEMBER 17, 2021

This strategy allows sponsors to meet their marketing goals while contributing valuable information and education to your members and market. How to improve your content marketing SEO. Jim Yu, Content Marketing Institute ). How to Write an RFP (Request for Proposal) for Merchant Services. Joey Lorich ). Host: PCMA.

Proposal 195

Proposal Project Austin Certificate 195

Reid All About it

FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Visual Storytelling Trends You Can’t Afford to Miss: How to Achieve Revenue-Based Outcomes By Telling Engaging, Visual Stories. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Host: ASAE.

Revenue 370

Revenue North Carolina Industry Technology 370

Associations Now

JANUARY 18, 2017

With the announcement of a new public notice website, the Virginia Press Association hopes to safeguard a revenue source for its members, as well as their function as the town criers. Chief among legislators’ reasons for proposing these bills is that no one reads papers anymore. Ultimately it was really just a business decision.

Revenue 40

Revenue Virginia Proposal Content 40

Associations Now

APRIL 13, 2015

The Organic Trade Association is backing a proposed check-off program—an advertising and research fund collected from organic producers across the country—but some organic farmers are not on board. The proposed fee would be equal to one-tenth of 1 percent of a producer’s gross revenue minus the costs of organic goods.

Organization 40

Organization Marketing Colorado Proposal 40

Reid All About it

MAY 13, 2016

If you’re looking for new ways to grow revenue for your association, there may be a secret weapon you haven’t considered: your online store. Speaker: Amanda Myers, Director of Product Marketing, Abila. Get access to worksheets and guidelines to help you implement these strategies and get measurable results from all of your marketing.

North Carolina 150

North Carolina Raleigh Guidelines millennials 150

Reid All About it

MARCH 3, 2017

It’s a must read for anyone in an association membership, marketing or executive position. The Content Marketing Institute is a great resource if you’re ready to develop a strategy, or check out these 8 steps to creating a content marketing strategy from Rep Cap. 1 CAE credit. More info/register. Host: ACGI Software.

millennials 150

millennials Recruitment Recruiting Revenue 150

Association Success

OCTOBER 8, 2020

When there are significant institutional barriers in place, even proposals for small changes can result in bottlenecks. . After all, cultivating a culture of learning means employees might propose unconventional solutions, or discover research that leads to unexpected conclusions. . Cultivate a culture of learning.

How To 148

How To Proposal Analysis Email Marketing 148

Fonteva

MARCH 16, 2022

In this guide, we’ll cover the following three common challenges faced by learning businesses: Decreasing Learner Engagement Low Non-Dues Revenue High Administrative Burden. Do your research during the selection process, carefully writing an LMS request for proposal (RFP). Challenge: Low Non-Dues Revenue.

LMS 52

LMS How To Price Course 52

Spark Consulting

JULY 15, 2014

A marketing staffer may have a brilliant idea, but that doesn’t necessarily mean she has the financial know-how to put together a business plan to show how it might work. It can be a revenue criteria, but it doesn’t have to be. Does your association have a program to encourage staff to propose new ideas, and how do you make it work?

Proposal 150

Proposal Innovation Leadership DC 150

Membership Marketing

FEBRUARY 26, 2016

Almost any person involved in sales will tell you that the concept of Account Based Marketing (ABM) has been around for a long time. However, of late, the term has come into prominence as organizations move from a stand-alone sales philosophy to building a strategy around the integration of sales and marketing efforts.

Marketing 40

Marketing Recruiting Recruitment Proposal 40

Membersuite

MAY 25, 2021

Schedule meetings with colleagues from membership, accounting, marketing, events/meetings, education, governance, advocacy, and IT. Prepare success stories from similar associations so decision-makers can imagine a happy ending to your proposal. . #2: Consult with Your Colleagues. Get ready for an earful. 6: Round Up Allies.

Software 170

Software Leadership Project System 170

WBT Systems

APRIL 3, 2018

See if you can find any industry workforce research or forecasts that show or predict market demand for the type of education you could offer. The brighter future you promise is full of new market opportunities—and new revenue—but don’t assume decision-makers know that. Describe a brighter future. Live and on-demand webinars.

LMS 161

LMS How To Learning Management System Project 161

Nexus Marketing

JUNE 2, 2024

Considering the long-term value that effective SEO generates, this is a huge missed opportunity for the sector and communities around the world SEO is completely learnable and built on straightforward technical and marketing concepts. SEO is relatively low-cost compared to other marketing channels.

Course 52

Course Content Strategy Revenue 52

Associations Now

JANUARY 12, 2020

The concern comes largely from a tight labor market, which gives good employees more opportunities to move on if you can’t give them a good reason to stay. New ideas for nondues revenue on my desk by Monday! You’ll note that these are not requests for specific proposals. We need a big 10-year moonshot program!

Innovation 110

Innovation Proposal Revenue Course 110

Associations Now

JUNE 18, 2019

She hit on major data, technology, and internet trends affecting businesses and marketers. That may be why companies ( and associations ) are searching for marketing acquisition strategies that deliver ROI value in a short period of time. Much of that landscape for marketers is still “TBD,” Meeker said. “We Watch it here.)

Arizona 101

Arizona Proposal Conference Marketing 101

Leading Learning

DECEMBER 9, 2021

Plus, offering members learning opportunities can help boost your association’s revenue. Here’s what we’ll cover: Express market demand for education opportunities. Express market demand for education opportunities. Your learning business will only be a success if there is a market for it. Research similar associations.

Price 90

Price Indiana Course Cost 90

Aaron Wolowiec

OCTOBER 1, 2013

So, as a self-proclaimed “meetings coach” and Michigan native, I’m pleased to have been invited by Brian McGrain of CEDAM (Community Economic Development Association of Michigan) to submit a presentation proposal for this year’s summit. We’re likely all feeling the pressures of time, competition, money and technology.

Education 100

Education Detroit Strategy Michigan 100

Association Success

AUGUST 12, 2020

The Open Garden model proposes a shift away from focusing exclusively on attracting and retaining members. Smart associations use digital marketing tactics to drive engagement. . Exacerbating the issue, many of these groups are free to join, posing a challenge for associations that rely on membership dues. .

Proposal 158

Proposal Newsletter Education Social Media 158

Association Success

NOVEMBER 26, 2019

Membership needed to package these opportunities into a value-packed solution, and marketing needed to tell the story of why our stakeholders should be active members. We are now diving through this information to create a proposal for our president of what membership might look like in 2020 based on our member needs.

Strategy 116

Strategy Project Proposal Price 116

Expo Logic

FEBRUARY 26, 2020

That’s 25% of your revenue walking out the door! So keep it short so you don’t lose revenue. Write a “Request for Proposal” for all the things you require. By keeping registration records in your database, you will be able to pull accurate reports and execute follow-up marketing anytime you need. Match the Appearance.

How To 36

How To Revenue Proposal Process 36

Reid All About it

APRIL 24, 2020

Your non-dues revenue doesn’t have to suffer when you move to virtual. Immerse yourself in this virtual, interactive educational opportunity designed to help move your marketing, membership, and communication strategies forward in these challenging times. Arianna Rehak has written lots of good posts lately about going virtual.

North Carolina 243

North Carolina Survey Conference Strategy 243

Potomac Core

OCTOBER 30, 2018

With annual revenues reaching $66 million and a slate of offerings that align with their member’s challenges and outcomes, they pursued an opportunity to check in with their members through a Strategic Industry Business Planning process. Trade Events – Helping members generate sales, reach new markets & improve marine products.

Industry 164

Industry Analysis Committee Team 164

CMA Solutions

SEPTEMBER 30, 2022

Last year, 62% of surveyed associations either endured a membership decline or remained flat, according to MGI’s 2022 Marketing Membership Benchmarking Report. Our in-house marketing team has built an impressive record helping associations grow over the last 35 years. The numbers support the proposal.

Directory 52

Directory Social Media New Jersey Member Engagement 52

Membership Marketing

MAY 10, 2017

The theme of the recently released book, Marketing 4.0, proposes that “The role of marketers is to guide customers throughout their journey from awareness and ultimately to advocacy.” The Membership Marketing Blog is written by Tony Rossell, Senior Vice President of Marketing General, Inc. retail sales.”

Revenue 40

Revenue Proposal Recruiting Recruitment 40

Optimist Consulting

MARCH 30, 2017

The findings are particularly helpful if you are looking to benchmark or write proposals/business cases for digital change/transformation and need to back them up with statistics from across the sector. 2017 remains all about member engagement, operational efficiency and revenue growth. Here are my top 10 insights from the report.

Report 100

Report Social Media Member Engagement System 100

Reid All About it

MAY 19, 2017

Learn best practices and practical advice for achieving post-webinar returns, including: ​how to boost views of your webinar recordings; ways to repurpose recordings in sales, marketing, and customer relations; tips for structuring content to improve post-webinar usefulness; and techniques for re-engaging previous webinar attendees.

DC 150

DC Washington Chicago Tips 150

Achieve

JUNE 7, 2021

and the updates in science, and the pressures on nonprofits for revenue, “the only way to learn is to do it!” If we’re just talking about methods, there’s major gifts, bequests and trusts, corporate relations, grant proposals, direct mail, social media, virtual and in-person events. change in technologies. just doesn’t wash.

Philadelphia 66

Philadelphia Minnesota Proposal Education 66