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Association Brain Food Weekly: 2.5.21

Reid All About it

WBT Systems explains the basics of SEO so you can get Google to do the bulk of your marketing for you. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. Presenters: Ariana Aragon, Director of Implementation, and Abhay Khurana, Chief Marketing Officer, Feathr. Host: PCMA.

San Diego 370
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Association Brain Food: 6.21.24

Reid All About it

On the plus side, they explain how AI enhances marketing campaigns, personalizes the attendee experience, improves event security, and assists sustainability initiatives. Content marketing. The outlook for associations is optimistic, per Marketing General Inc.’s AI and events. Association trends. More info/register.

Arlington 264
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Gerald Yao joins the Ellivent Advisory Board

Event Industry News

I see that same passion in Ellivent as they try to improve how marketing teams plan and get value from the trade shows they attend.”. Ellivent is a San Diego-based startup that aims to change the way marketing teams plan their attendance at trade shows. We built FiscalNote around products that our customers would love.”

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What to Do When Membership Is Booming?

Associations Now

There are so many innovations, like collaborative robots and vision technologies, in more places, what I call robotics clusters—Pittsburgh, Boston, Silicon Valley, San Diego, and Austin, to name a few,” he says. “A RIA is working to establish early and constant touchpoints with members by using marketing automation tactics.

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Tony Uphoff joins the Ellivent Advisory Board

Event Industry News

Ellivent is a San Diego-based startup that aims to change the way marketing teams plan their attendance at trade shows. Tony Uphoff is currently the president and CEO of Thomas, a leader in product sourcing, supplier selection and marketing solutions for the industry.

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Membership and Chapter Growth is a Team Effort at AGC of America

Association Adviser

Association Adviser: How have membership marketing programs for AGC of America evolved? Jeff Wilson: Chapters have historically been the primary marketer of membership in part because much of the construction industry operates on a local level. One serves San Diego and one serves the remainder of the state.

America 63
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Community NOW Day 3: Education sessions motivate and prepare attendees

Ungrated

Education Session: Covering Your Assets Communities need to have a process driven approach that links investments and reserves,” says Nico March with the March Group in San Diego. She says the tight market has caused a “mass exodus” from the traditional insurance marketplace with communities scrambling for coverage.