Associations Now

NOVEMBER 6, 2023

During a recent ASAE webinar, experts discussed how an antitrust case could have major implications on association membership, particularly recruitment and retention. In 2019, U.S.-based

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United States Recruiting Recruitment Review 69

Reid All About it

SEPTEMBER 1, 2023

Gen Z marketing. They describe nine strategies for marketing membership to Gen Z. MGI’s 2023 Membership Marketing Benchmarking Report is ready for download. This is essential reading for understanding trends in membership recruitment, engagement, renewal, dues, value propositions, and more. Workplace culture.

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Associations Now

OCTOBER 4, 2013

A new grassroots and social media campaign aims to reverse declining membership and volunteer numbers for the Girl Scouts of the United States of America. In the last decade, the Girls Scouts of the United States of America (GSUSA) has seen youth membership numbers fall from 2.9 million to 2.2

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Association Success

JUNE 24, 2019

We are seeing an increasing number of freelancers in the United States and more change than ever in the freelance job market, as shown in this Upwork study. When looking to connect with freelancers, traditional methods such as using job boards, newspapers and recruiters are not the way to go. These tools are free.

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Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin.

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Associations Now

DECEMBER 11, 2015

Content marketing isn’t just for recruiting, retaining, and engaging members. The latest issue of Associations Now features an article on why associations need to create a strategic marketing plan and how they can go about doing so. Some How-Tos of Content Marketing. Learn the how and why of doing it successfully.

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Associations Now

JULY 20, 2017

ACM administers the program and provides marketing and outreach materials, technical assistance and webinars, and strategic support for leveraging the initiative to participating museums. The project, which was first piloted in 2014, is based on several access models run at the city, county, and regional level.

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Higher Logic

SEPTEMBER 28, 2017

If you decided to actively recruit students, they would also be a separate persona. Do you need member personas to help you recruit new members ? Provide better marketing to the members you already have? For instance, you may have both mid-level and advanced-career professionals. Why Are Member Personas Important?

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Reid All About it

MARCH 1, 2019

Billhighway suggests several resources and strategies a national association can provide to help chapters with member recruitment. Presenters: John Hunter, Content Marketing Manager, Cvent. Another way to improve your relationship with chapters is to help them grow their membership. More info/register. Host: Smart Meetings.

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Achieve

JUNE 1, 2023

Let’s review three strategies for analyzing your donor giving patterns to create a data-driven fundraising and marketing strategy: Identify popular times of the year for giving. Giving Tuesday takes place the Tuesday after Thanksgiving each year in the United States. Review your donor demographics. Affinity months.

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United States Social Media Review Recruiting 52

Associations Now

APRIL 23, 2014

A new association with big goals for membership gives affiliate marketing a try, in hopes of connecting with its target audience via groups already working at the ground level. That’s going to take some serious marketing and recruiting effort, and probably a little creativity. On the upside, the upfront costs are low.

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Associations Now

JANUARY 16, 2019

Although Big Brothers Big Sisters is more recognizable and has a longer history than most associations, that doesn’t mean it doesn’t grapple with similar issues, such as volunteer recruitment. Big Brothers Big Sisters is a well-known, well-respected mentoring organization with more than 250 local agencies across the United States.

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Organization United States Recruitment Recruiting 69

Associations Now

NOVEMBER 7, 2016

Such a burden could steer potential employees away from the nonprofit space, but one benefits trend could help organizations recruit young talent. These growing numbers signify that in the United States, more and more people are having to borrow to get a college education.”.

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United States Recruiting Recruitment millennials 81

Reid All About it

SEPTEMBER 29, 2017

As a content marketing writer, I love it when the sales and marketing teams collaborate on content ideas. The content marketing agency Imagination shares how you can (and why you should) get the sales team involved in the content development process. Marketing automation software is no longer a ‘nice-to-have’ technology.

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Membership Marketing

SEPTEMBER 16, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Democracy in America, Volume 1 by Alexis de Tocqueville, chapter 6 “Political Associations in the United States” 3.

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Association Success

MARCH 27, 2017

The first thing you should do as an association recruiter is go to Linkedin. It took me 5 seconds just now to perform that search, and I found results for freelance marketers and email copywriters right in my backyard. For instance, if you hire a freelance marketer to manage email marketing, agree to pay them $1000-2000 per month.

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Reid All About it

MARCH 15, 2019

Billhighway shares advice on ways your association can provide member recruitment training to chapters and affiliates. I especially love the Membership Minute idea—my colleague Gabrielle Alahouzos created one for our state and local affiliates back in the day at the National Association of Home Builders. Wed 3/20 at 11 a.m. –

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Associations Now

JUNE 25, 2015

The survey of more than 400 associations in the United States and Europe that was conducted in partnership with market research firm ComRes found that, overall, the number of social media platforms associations are using increased in the last year.

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Social Media United States Video Survey 40

Associations Now

JULY 27, 2016

An uptick in association membership growth, driven by a rise in member-recruitment rates, highlights findings from the latest Marketing General benchmarking study. The past year in the United States has been a weird one, to say the least. Remained the same.

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Recruitment Recruiting United States Report 40

Associations Now

APRIL 8, 2014

This week marks the 40th anniversary of National Volunteer Week in the United States. Members of the Delaware Volunteer Firefighter’s Association are celebrating their volunteers and looking to recruit new ones with a series of fire station open houses across the state on April 13. “We Let us know in the comments.

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SCD Group

NOVEMBER 30, 2014

National Urban League PSA on Common Core Target marketing. One-to-one marketing. Demographic marketing. Communications and marketing designed to recruit members, generation donations or register attendees recognize the individual differences in the population we reach. years further in education, on average.

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Nevada Library United States Education 40

Associations Now

AUGUST 6, 2014

When you set a target for membership growth, is that figure just a nice, fancy number, or is it based on market research? Later, they also suggest deeper market research to “further define the options for smart growth” and answer the question “Which markets are most ripe for expansion given the competitive landscape?

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Association Adviser

JANUARY 21, 2014

This three-part series will help you use data to improve your marketing strategies and, ultimately, your bottom line. All marketing efforts are measurable and data is not only one of associations’ most valued tools, but a must-have marketing tool. Part 1 focuses on the emergence of the Chief Data Officer. What is data anyway?

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North Carolina Tools Analysis United States 60

Associations Now

SEPTEMBER 6, 2013

That could be a glimpse of the workforce if some of the 95 million millennials in the United States were in charge, says YourMembership.com Director of Content and Client Marketing Christina G. So recruit away and engage them as you harness the talent, the vision, and the drive they have to offer.

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Social Media millennials United States America 40

Associations Now

MAY 12, 2015

The United States is the most popular country for association meetings, holding 831 events last year, and beat out other top picks such as Germany and Spain. It’s absolutely possible, Caryn Stein, Network for Good’s vice president of communications and content, writes on the Nonprofit Marketing Blog.

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Associations Now

JULY 14, 2014

If associations need an example of the kind of talent development opportunity offered by today’s disrupted education market, they need look no further than Germany’s national soccer team, which just completed a remarkable run at the 2014 World Cup in Brazil, capturing its first championship at the global tournament since 1990.

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United States System Team Recruiting 40

Reid All About it

MARCH 18, 2022

MemberSuite explains how associations can take advantage of the opportunities in the booming credentials market by adopting agile processes, partnering with member companies, tuning up marketing campaigns, and more. Hear how event data can help us navigate these market shifts while minimizing the risk to our organizations and brands.

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Revenue Video Technology LMS 39

Reid All About it

JANUARY 19, 2024

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends. 1 CAE credit.

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Revenue Strategy Member Engagement United States 259

Association Subculture

FEBRUARY 24, 2010

The leaders who focus on “more” often judge staff and volunteer performance on new member recruitment numbers rather than current member retention. They can even recruit more members than the association staff can adequately serve leading to disappointment and low retention rates for new recruits. marketing. (2).

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Association Adviser

JULY 28, 2016

Carl Good , vice president of membership, marketing and business development at the National Roofing Contractors Association (NRCA), said face-to-face interaction with an association is still highly valuable for members. “In Mentoring programs benefit members at all career stages. But programs must be diligently managed. . million and $5.8

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millennials Arizona Communications Atlanta 60

Reid All About it

FEBRUARY 10, 2023

Member recruitment. Impexium describes the eight elements of an association marketing strategy that will help you recruit more members, such as developing personas, leveraging data, nurturing leads, and more. If you pre-order the book by the 13th , you can sign up for a free companion workbook. Year-round attendee community.

Blended Learning 39

Blended Learning LMS Ohio Technology 39

Reid All About it

SEPTEMBER 6, 2019

. – Turn Member Engagement and AMS Data into Effective Marketing. Every system is important along the member journey, from AMS and LMS to support, marketing automation, and online communities. Technology for Recruiting Volunteers. of online adults in the United States have used voice search. More info/register.

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Chicago LMS New York Content 37

Associations Now

MARCH 2, 2016

In 2014, I shared the story of the Northwest Food Processors Association, which eliminated dues for its associate member category , aimed at the smallest businesses and startups in its market. It now has 240 student chapters, including 72 outside the United States. They also get free internship postings on the AIChE website. .

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Associations Now

AUGUST 5, 2015

In July, Melody Kramer, a 2015 Knight Visiting Fellow at the Nieman Journalism Lab and a former digital strategist and editor at National Public Radio, published “ Putting the Public Into Public Media Membership ,” a lengthy look at future funding models for public broadcasting stations in the United States.

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Discount Proposal United States Case Study 40

Reid All About it

JANUARY 12, 2024

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

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Association Subculture

JANUARY 11, 2010

membership recruitment and retention. marketing and communications. She is determined to see associations continue to serve as a bulwark of adult education in the United States. marketing. (2). Topics I have on the horizon to blog about include authenticity in: executive and board relationships. generations. (2).

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Association Subculture

APRIL 12, 2011

That's good for getting current Board members to take ownership, and for recruiting new ones with the right mindset. She is determined to see associations continue to serve as a bulwark of adult education in the United States. marketing. (2). April 26, 2011 9:22 AM. Shelly Alcorn, CAE. Thanks for the comment Eric.

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