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Association Brain Food Weekly: 11.20.20

Reid All About it

The ROI Member Recruitment Brochure: How to Create Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Brian Reardon, Vice President of Communications and Marketing, The Catholic Health Association of the United States.

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Student Memberships Could Be a Thing of the Past

Association Analytics

And experts aren’t bullish, since the United States has seen a steep drop in birth rates since 2007 leading to fewer high school graduates. Many Americans now question whether a bachelor’s degree is worth the investment, given the often-disappointing returns in the job market.

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Association Brain Food Weekly: 6.25.21

Reid All About it

Amanda Milligan, Content Marketing Institute ). Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems. . – #RealTalk Dialogue Series | State of Crisis: Leveraging Meetings for Transgender Justice. Presenters: Chase Brunson, Marketing and Development Manager, The Rise School of Austin.

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Association Brain Food: 1.12.24

Reid All About it

The 5 Steps to a Successful Marketing Plan (Radio Free 501c, the podcast of Rogue Tulips Consulting ) Every week Rogue Tulips brings the nonprofit community intriguing guests discussing vital topics affecting nonprofit organizations around the world—and we have fun doing it! More info/register (ASAE Marketing Professionals Community).

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Association Brain Food: 1.19.24

Reid All About it

Nimble AMS explains how an AMS empowers your association’s recruitment, engagement and retention efforts by helping you better understand members, anticipate their needs, provide a better digital experience and deliver personalized emails and content. Marketing to Gen Z and millennials. Membership, again. Event trends. 1 CAE credit.

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Association Brain Food Weekly: 11.12.21

Reid All About it

Marketing fundamentals. Tom Roach at Marketing Week says these seven fundamentals of marketing communication have stayed relevant because they’re based on how our brains work, not on how specific technology works. It’s a good list to compare against your marketing strategies and tactics. Board foresight. Host: MemberBoat.

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Association Brain Food Weekly: 4.16.21

Reid All About it

When AI is part of a well-formed marketing strategy, the rewards of effective personalization can be considerable. Presenter: Alex Mastrianni, senior manager of product marketing, Higher Logic. Presenter: Alyssa Peltier, senior manager, industry solutions, event marketing, Cvent. Host: American Marketing Association.

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