Eric Lanke

MAY 22, 2017

Spark Consulting is out with another white paper -- this one on the sometimes challenging topic of diversity and inclusion -- and it's another thought-provoking read for association CEOs. If you're interested, you can download "Include Is A Verb: Moving From Talk to Action on Diversity and Inclusion" here. Diversity is contextual.

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Mariner Management

JUNE 8, 2021

To keep the focus on performance, ask about compliance checklist items, but only score the short list of things that are true indicators of performance, for example, member recruitment and retention, market penetration, non-dues revenue sources, and gross receipts. appeared first on Mariner Marketing & Management, LLC.

Case Study 62

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Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

SCD Group

OCTOBER 4, 2012

Association Member Recruitment: New Opportunities vs Same Old Ways. and made me wonder about the changes in “association recruitment.” As you look at what this exec laid out, you find a “classical” member-get-a-member recruitment program. in fact, I managed a lot of recruitment efforts like this.

Recruiting 40

Recruiting Recruitment Newsletter Content 40

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. We use the usual suspects but have one client that is a specialty in the healthcare arena and is looking for a potential list for membership recruitment.” Here’s a sample of what arrived in my email box one day last week: Connecting up.

Marketing 40

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Mariner Management

JUNE 30, 2021

Recruit your team. CAE, is a chief strategist with a primary focus on membership, marketing and communications. The post Digital Transformation: It’s All About Culture appeared first on Mariner Marketing & Management, LLC. Maddie and I have you covered: Assess where you are now. Review your legacy systems and processes.

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Maine Technology Social Media Strategy 62

Membership Marketing

JUNE 5, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Seven Levers to Increase Membership Recruitment. This is known as a market expansion strategy. Speaking Engagements. Publications.

Recruiting 40

Recruiting Recruitment Price Survey 40

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

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Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

Tools 40

Tools Marketing Price Report 40

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JANUARY 27, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Unleash the Power of Market Testing in Your Membership Recruitment. Speaking Engagements. There are two aspects of testing.

Recruiting 40

Recruiting Recruitment Marketing Price 40

Associations Now

APRIL 5, 2017

And if you’re an association executive, you probably follow #AssnChat or #MembershipHack , which can often lead you to tips for recruiting, retaining, and engaging members. Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing.

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Membership Marketing

OCTOBER 19, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Why Share the Wealth through Membership Recruitment? Labels: Member Benefits , Membership Recruitment. Speaking Engagements.

Recruiting 40

Recruiting Recruitment Price Chicago 40

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Maximizing your Website as a Tool for Membership Recruitment. Labels: Awareness , Membership Life Cycle , Online Marketing.

Tools 40

Tools Marketing Recruiting Recruitment 40

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Price Report Survey 40

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JUNE 18, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Disturbing News on the Practice of Membership Marketing. Only 20 percent conduct split marketing tests. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Marketing 40

Marketing Project Price Survey 40

Eric Lanke

JUNE 10, 2013

image source Thanks to my co-presenters, Elizabeth Engel and Peggy Hoffman , and all the folks who joined us at our "Walking the Walk of Deep Member Engagement" learning lab at last week''s ASAE Marketing, Membership and Communications Conference. They would help perform the research for the white paper.

Member Engagement 100

Member Engagement Wisconsin Committee Project 100

Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

Marketing 40

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Reid All About it

JUNE 2, 2017

As a writer and a learner, I love content hubs, and so does Imagination, a content marketing agency serving the association space. Hear about key performance metrics from the 2017 Association Email Marketing Benchmark Report on emails sent using marketing automation. More info/register. Tue 6/6 at 2 p.m. – Thu 6/8 at 12 p.m. –

Raleigh 150

Raleigh Chicago DC Washington 150

Membership Marketing

MARCH 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Updated Membership Marketing Tracking Dashboard. • Year over year new member recruitment. Speaking Engagements. Publications.

Marketing 40

Marketing Price Survey Recruiting 40

Membership Marketing

JUNE 20, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. So Why Test in Membership Recruitment? Membership Marketing Benchmarking Report. Know the Numbers on Membership Marketing.

Marketing 40

Marketing Price Discount Recruitment 40

Membership Marketing

NOVEMBER 11, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Five Steps to Building a Membership Recruitment Strategy. Labels: Membership Recruitment. Labels: Membership Recruitment.

Marketing 40

Marketing Recruiting Recruitment Price 40

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Program outlines/white papers. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media.

Content 100

Content Newsletter Social Media Case Study 100

Membership Marketing

MAY 25, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Just Released: The 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Report Price Survey 40

Associations Now

MAY 17, 2017

Two weeks ago, at ASAE’s Marketing, Membership & Communications Conference , I was struck by an afternoon session led by Sherry Marts, president and CEO of S*Marts Consulting LLC, and Elizabeth Engel, CAE, CEO and chief strategist for Spark Consulting LLC. Target member recruitment to underrepresented groups.

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Team Recruitment Recruiting America 68

Membership Marketing

MARCH 31, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing Response Rates by State. Nevertheless, it might be a worthwhile analysis to do for your marketing efforts.

Marketing 40

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Membership Marketing

SEPTEMBER 13, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. More Marketing Channels Available for Membership Recruitment. Labels: Marketing Media , Membership Recruitment.

Marketing 40

Marketing Price Recruiting Recruitment 40

Membership Marketing

JULY 20, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Market Segmentation in Membership Marketing. Speaking Engagements. Wednesday, July 20, 2011.

Marketing 40

Marketing Price Survey Tools 40

Membership Marketing

JANUARY 19, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Philip Kotler, Marketing Management, Prentice Hall; 11 edition (May 2002). Membership Marketing Benchmarking Report. Tony Rossell.

Marketing 40

Marketing Cost Price Survey 40

Virtual

APRIL 2, 2015

What if the burning issue that brings a set of founders together is more about overcoming a negative market perception and less about the technology itself? A hot list was developed and a cross vendor recruiting plan initiated. The Marketing Working Group was tasked with working on the perception issue.

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Tools Technology Proposal System 100

MemberClicks

SEPTEMBER 27, 2024

Retention is often a bigger challenge than recruitment for many associations, but a well-crafted incentive program can tip the scales in your favor. Referral Bonuses Incentivize current members to recruit their peers by offering a referral bonus. This could be a monetary reward, a gift card, or a discount on future membership fees.

Organization 52

Organization Discount Certificate Case Study 52

Membership Marketing

APRIL 4, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fast Facts from the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Speaking Engagements.

Report 40

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Membership Marketing

JUNE 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. My company, Marketing General, Inc.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

JANUARY 26, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Participation Grows for the 2012 Membership Marketing Benchmarking Report. Membership Marketing Benchmarking Report. Publications.

Marketing 40

Marketing Price Report Survey 40