Reid All About it

JANUARY 10, 2025

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

Case Study 252

Case Study Education Strategy Content 252

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships. Good humans.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

Association Analytics

AUGUST 18, 2023

Whether you’ve used iMIS for years, are just getting started or considering making the switch, you will likely have similar struggles and questions. Some in.

Report 321

Report Member Engagement Resources Strategy 321

Wild Apricot

DECEMBER 16, 2022

The post Nonprofit Annual Report: Creating Your Best One Yet! (+ 15 Examples!) appeared first on WildApricot.

Examples 243

Examples Report Marketing 243

Association Adviser

OCTOBER 30, 2024

In the hour-long webinar, co-hosts Sarah Sain, CAE and Chris Garner, CEM, took a deep dive into results from the 2024 Association Benchmarking Report and how this year’s findings bring into focus the past lessons, current […]

Report 104

Report Social Media Member Engagement Revenue 104

Associations Now

FEBRUARY 11, 2025

Higher Logics report recognizes that association members are overwhelmed by emails, but suggests some personalization tools and new content approaches that can help. According to the report, average open rates fell to 35.6 To avoid that fate, the report makes a number of suggestions about improving email engagement.

Report 55

Report Email Marketing Content Newsletter 55

GrowthZone

NOVEMBER 6, 2024

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. Our product has been featured across various flagship reports released in 2024, a testament to the value we continue to deliver to our users.

Marketing 103

Marketing Software Membership Management Review 103

Event Industry News

APRIL 2, 2025

The Events Industry Alliance (EIA), the secretariat platform for the three event industry bodies AEO, AEV and ESSA, has, today, published the ninth Size and Scale Index for Exhibitions (SASIE) report.

Report 59

Report Industry Marketing Products 59

Spark Consulting

MARCH 12, 2025

Which, if you look at data like that from Marketing General’s 2024 Membership Marketing Benchmarking Report above, is low, even for individual membership associations. Header photo and data from Marketing General’s 2024 Membership Marketing Benchmarking Report, page 20.

Software 150

Software Resources Report Marketing 150

Reid All About it

JANUARY 31, 2025

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. I use data from MGIs survey report more than any other research in our space. She offers advice for using social to achieve marketing and sales goals and describes the problems associations might encounter. Dr. Seuss Association survey. Career centers.

Arlington 258

Arlington Revenue Education Social Media 258

Reid All About it

JANUARY 17, 2025

The latest research report from Halmyre Strategies describes emerging challenges as a new generation enters the workforce : burnout, retention, customer demands, declining value of credentials, and changing roles. Financial Reports Challenge: Test Your Knowledge! Next-gen workplace challenges. More info/register. More info/register.

Education 264

Education Content Tools Strategy 264

Associations Now

NOVEMBER 5, 2024

Association professionals and members have different perspectives around the importance of technology, especially around training and AI, according to a new report. The post Report: Associations Underestimate Interest in Training appeared first on Associations Now. association members and more than 200 association staffers.

Report 62

Report Survey Software Certificate 62

WBT Systems

AUGUST 21, 2023

Every year, we see the release of more and more research reports in the association space. But the one I eagerly await each year is one of the oldest, the Membership Marketing Benchmarking Report from Marketing…

Education 368

Education Team Report Marketing 368

Reid All About it

FEBRUARY 28, 2025

They go into detail on the items that belong on your list: reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change. Day One Agency suggests not believing the headlines about Gen Z. More info/register. 1 CAE credit. 1 CAE credit.

DC 258

DC Education Arlington Case Study 258

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Click

FEBRUARY 12, 2025

What marketers really want are powerful tools that will take that data and transform it into valuable, useful and actionable insights. At Click, we pride ourselves on delivering tools that help our customers make meaningful marketing decisions. When it comes to reporting, you can’t include what you can’t measure!

Marketing 147

Marketing Social Media Analysis Report 147

Wild Apricot

MAY 10, 2018

We combined the results from that survey to research conducted by the Membership Marketing Benchmarking Report (published by Marketing General Incorporated) and other sources to create this helpful guide.

America 382

America Survey Process Report 382

Reid All About it

FEBRUARY 7, 2025

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275

Chicago Revenue Education Member Engagement 275

Spark Consulting

AUGUST 3, 2022

We’re at the midpoint of the Top 10 All-Time Spark blog posts, with #5: 10 Tips for Creating an Effective Marketing Piece. It’s fun and energetic and, in addition to gaining a little knowledge, the participants also get to see a big library of marketing samples in person. ‘Nuff said. C’MON, MAN!

Tips 195

Tips Marketing Sample Library 195

Membership Marketing

JANUARY 8, 2025

A marketing revolution is transforming today's advertising agencies, as highlighted in a recent Wall Street Journal article. The piece focused on the diminishment of marketing's creative aspects and the ascendence of the science of marketing. 2] The research findings in the latest Association Outlook Report support these trends.

Marketing 52

Marketing Technology Report Innovation 52

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Learn how to structure your system in 3D, leverage one-click reporting, and avoid common pitfalls. Staff committee liaison. Yeah, me neither. Microlearning. LLC Thu 11/21 at 11 a.m.

Certificate 264

Certificate Committee Education DC 264

Association Adviser

AUGUST 30, 2023

The 12th Association Benchmarking Report of North […] The post Key Findings from the 2023 Association Benchmarking Report appeared first on Association Adviser.

Report 148

Report Revenue Leadership Communications 148

Associations Now

JULY 16, 2024

Marketing General Incorporated’s annual report found the lowest percentage of associations reporting a membership decline in 16 years. Associations have come through the pandemic with a stronger membership base and more diverse tools to communicate with it, according to a new report.

Report 116

Report Communications Recruitment Recruiting 116

Association Analytics

OCTOBER 7, 2024

The role of the marketer – particularly in associations, and especially focusing on content delivery – has changed drastically over the last decade, perhaps and only seems to be speeding up. A recent Analytics in Action webinar, titled Embracing Data Analytics to Reinvent Your Content Marketing , delved into just this.

Content 169

Content Strategy Marketing Case Study 169

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Revenue Education 213

Wild Apricot

DECEMBER 21, 2017

Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting. As the volume of business information exploded, sales ops has evolved into a more powerful data analysis and reporting unit that can provide critical insight on the following areas: Sales Process Optimization.

How To 404

How To Process Tools Software 404

Association Adviser

FEBRUARY 20, 2024

APCO has engaged the copyediting services of Naylor Association Solutions since 2021 to provide a detailed review of all reports before they are presented as final to agencies. The reports average between 150 and 200 pages, and copyediting services are typically completed and delivered within two weeks.

Case Study 152

Case Study Report Review Communications 152

Higher Logic

OCTOBER 21, 2020

Get tips from the 2020 Membership Marketing Benchmark Report. The post 3 Ways to Improve Your Association’s Membership Acquisition Strategy appeared first on Higher Logic. How can your association reach potential members + convince them to join? Email campaigns? Virtual events?

Strategy 317

Strategy Tips Report Marketing 317

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Click

JANUARY 9, 2025

This valuable content will encourage interaction, drive more followers to your company page and website, and help push important marketing and PR announcements towards the top of the feed! Youll undoubtedly have brand updates, comments about employees, wins successes, market and business insights all excellent content!

Marketing 130

Marketing Social Media Content Tools 130

Higher Logic

AUGUST 20, 2020

Marketing General’s 2020 Membership Marketing Benchmarking Report reveals fascinating statistics on why members don’t renew their association membership. The post Membership Renewal Strategy: The Top 6 Reasons Your Members Don’t Renew appeared first on Higher Logic.

Strategy 287

Strategy Report Marketing 287

Associations Now

OCTOBER 1, 2024

Meeting planners are still facing rising expenses and looking for creative ways to address them, according to a new report. The report notes that inflexible contracts with hotels and venues are a top challenge: 84 percent of respondents say it is an issue sometimes or most of the time.

Cost 115

Cost Report Survey Discount 115

AvidXchange: Association Management

JANUARY 22, 2025

These changes can drive up costs and limit access to essential construction materials, delaying projects and impacting the housing market. Labor Market Shifts Workforce and immigration policies shaped by election outcomes influence the availability of skilled labor, labor laws, and training initiatives.

Team 130

Team Cost Project Association Management 130

NXUnite

JANUARY 8, 2025

Train Staff and Volunteers Every day, your staff and volunteers work hard to keep your organizations doors openwhether theyre crafting marketing materials, planning events, or compiling financial reports. Brief board members on basic topics, including budgeting, audit preparation, and financial reporting.

Learning Management System 130

Learning Management System System LMS Course 130

Click

OCTOBER 28, 2024

Four Ways Social Media Can Add Muscle to Your Marketing Social Media – love it or loathe it, you cant ignore it! With well over half of the worlds population now actively using at least one platform, organizations need to be incorporating social media into their overall marketing strategyand they need to be doing it well.

Social Media 130

Social Media Marketing Tools Cost 130