Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Higher Logic

JULY 12, 2018

In the survey we did for our recent State of Marketing Automation: Association Benchmark Report , we asked associations what additional marketing automation features they’re using. Without these features, it’s difficult to make your marketing automation campaigns shine. Web tracking.

Marketing 205

Marketing Social Media Survey Tools 205

Reid All About it

FEBRUARY 7, 2025

If youre embarking on an AMS project, start your research by reviewing 108 Ideaspaces list of issues to consider when selecting an association management system (AMS) , such as reporting, security, API, technology partners, access control, cost of ownership, vendor stability, and the ability to expand software capabilities as your needs change.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships. Good humans.

North Carolina 258

North Carolina Revenue Email Marketing Newsletter 258

YourMembership

SEPTEMBER 15, 2016

Social networking platforms, like LinkedIn, have traditionally cornered the market on making it easy for colleagues and like-minded professionals to connect and share new jobs and opportunities for career advancement. billion social network users worldwide. Consider that there are about 2.22 appeared first on YourMembership.

Social Media 297

Social Media Technology Industry Marketing 297

Click

FEBRUARY 12, 2025

Date Range Comparison from Click Social BI will change the way you look at social media! Social Media platforms are on a relentless driveto shower you with endless amounts of results information anddata. At Click, we pride ourselves on delivering tools that help our customers make meaningful marketing decisions.

Marketing 147

Marketing Social Media Analysis Report 147

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

Nimble AMS

DECEMBER 2, 2024

Creating a specific hashtag will set your organization’s fundraising campaign apart from other associations, and it can also help your staff keep track of your campaign on social media. Post on social media In advance of this year’s GivingTuesday, you’ll want to consider what your organization should post on social media.

Social Media 100

Social Media Tips United States Technology 100

Association Adviser

OCTOBER 30, 2024

In the hour-long webinar, co-hosts Sarah Sain, CAE and Chris Garner, CEM, took a deep dive into results from the 2024 Association Benchmarking Report and how this year’s findings bring into focus the past lessons, current […]

Report 104

Report Social Media Member Engagement Revenue 104

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Higher Logic

JANUARY 2, 2019

How can marketing and sales teams work more efficiently ? If these types of marketing strategy questions are floating around in your mind as we enter the new year, keep reading. Nobody wants to be the company left behind because they missed the trend, and everybody wants to get ahead with new groundbreaking marketing techniques.

Strategy 184

Strategy Marketing Tips Social Media 184

Nonprofit Marketing Guide

FEBRUARY 8, 2024

“What should I post on social media?” is one of the top questions nonprofit marketers ask. To help answer that question and to see if it lines up with best practices, we asked nonprofit communicators to tell us how often you share different types of content on social media.

Social Media 106

Social Media Content Survey Report 106

Spark Consulting

OCTOBER 1, 2014

Recently, on ASAE’s Collaborate Community, someone asked for examples of other associations’ marketing plans. The things is, marketing plans are less about taking some other organization’s plan and swapping your acronym for theirs and more about answering some key questions: What do you know about your audiences?

Marketing 150

Marketing Social Media Strategy Examples 150

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Candid

JANUARY 16, 2025

Authenticity has become a marketing buzzword over the last few years. Forty-seven percent of all consumers prioritize authenticity as a quality they look for in social media posts by influencers. But what does the kind of authenticity that inspires trust look like on social media?

Social Media 98

Social Media Video Tips Content 98

Click

JANUARY 9, 2025

Although it started as a simple networking site, its not hyperbole to say that LinkedIn is now the worlds most popular social media platform for business and work content indeed, as of 2024, LinkedIn has over 1 billion users globally! Lets take a look at how you can supercharge your brand using LinkedIn. Be Creative with your Content!

Marketing 130

Marketing Social Media Content Tools 130

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. Their blog will also often highlight findings from their detailed reports, such as the State of Community Management 2018.

Marketing 116

Marketing Social Media Houston Resources 116

Higher Logic

APRIL 12, 2018

The Problem with Using Public Social Media Platforms. On the front-end sales line here at Higher Logic, we often hear organizations are happy with using social media platforms as their main line of communication with and between their members. Weigh the Benefits of Social Media with Privacy and Data Risks.

Organization 143

Organization Social Media Maine Revenue 143

Nonprofit Marketing Guide

JULY 28, 2021

Perfect for Instagram and other social media channels, this is a chance to post your best pictures. Recent Reports or Studies. Look for reports and case studies relating to your cause and highlight the key findings from those papers and what they mean to your cause or your clients. 8/18: Bad Poetry Day.

Social Media 109

Social Media Newsletter Dallas United States 109

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Nonprofit Marketing Guide

MARCH 28, 2023

“What should I post on social media?” Listen to any social media guru and you will hear words like “engaging” and “shareable.” Instead of worrying about what makes a post engaging, find out what people want when they visit their social networks.

Social Media 89

Social Media Content Survey Report 89

Blue Sky eLearn

FEBRUARY 4, 2020

The software allows you to organize and store member information, as well as generate reports to discover valuable insights on your membership. Manage registration, marketing efforts, and product add-on revenue all through your main database. Email marketing software. Social media platforms. Social Media Networks.

Organization 270

Organization LMS Software Social Media 270

Associations Now

JULY 16, 2024

Marketing General Incorporated’s annual report found the lowest percentage of associations reporting a membership decline in 16 years. Associations have come through the pandemic with a stronger membership base and more diverse tools to communicate with it, according to a new report.

Report 116

Report Communications Recruiting Recruitment 116

Reid All About it

JANUARY 4, 2019

Inspired by a Harvey Nash/KPMG CIO survey report, David DeLorenzo at DelCor discusses the attributes of a transformational association CIO. Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions.

Washington 285

Washington Video Social Media DC 285

Nimble AMS

DECEMBER 6, 2024

How association members use AI During their workdays, members are using AI at least a few times each month, with 48% reporting they use AI at least weekly. AI tools will help you navigate, analyze, and define your organization Did you know that Gartner reports, 80% of enterprise data is unstructured?

millennials 109

millennials Tools Technology Social Media 109

Blue Sky eLearn

JANUARY 14, 2020

You (or your marketing team) are probably using it to track traffic on your organization’s website. Understand how well your email and social media campaigns are doing by viewing your conversion data by campaign. Remem b er to optimize your marketing campaigns for tracking by adding the correct UTM parameters. .

LMS 292

LMS Learning Management System Case Study Content 292

Higher Logic

JUNE 5, 2018

If you are under the impression that “set it and forget it” is a successful strategy for using marketing automation software, I release you from this spell. People will say one of the benefits of marketing automation software is that you can simply put the software in action and then let your automated campaigns go their merry way.

Marketing 159

Marketing Software Email Marketing Social Media 159

Nonprofit Marketing Guide

DECEMBER 28, 2020

We have some new freebies for you, but let’s kick of the week with something tried and true… The 2021 Nonprofit Communications Trends Report. What communications channels and social media platforms are most important to your success? How often did you post to the various social media platforms?

Report 116

Report Communications Social Media Email Marketing 116

Nonprofit Marketing Guide

AUGUST 18, 2021

If you have just gotten into to the wild world of nonprofit marketing, check out the resources below to get you started off on the right foot. (If Quick and Dirty Marketing Plans. The First 100 Days of Your New Nonprofit Marketing Job. The 2021 Nonprofit Communications Trends Report [Free E-Book]. Website Best Practices.

Resources 124

Resources Marketing Library Social Media 124

Nonprofit Marketing Guide

APRIL 4, 2023

How should you decide which social media metrics your nonprofit should really pay attention to? Sure, you could make a case for tracking every number that the social media companies give you. Step 1: What is the point of your social media work, really? You can buy Reach on social media with ad dollars.

Social Media 93

Social Media Content Video Marketing 93

Nonprofit Marketing Guide

OCTOBER 15, 2020

Today Tony Martignetti joins us to talk about marketing your bequests program. Many nonprofit communicators shy away from spending much time marketing Planned Giving at their organizations. In fact, many nonprofits that promote and discuss Planned Giving with their donors report higher giving around their annual and major gift appeals.

How To 127

How To Marketing Sample Social Media 127

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. How to Cut Your Marketing Budget–Without Killing Your Marketing. Event communications.

North Carolina 74

North Carolina Content Montana Revenue 74

Higher Logic

APRIL 9, 2019

Choosing imagery for your content marketing campaigns is really hard. One stat reports that three days after people hear information, they remember 10 percent of it – BUT if the information was paired with a relevant image, people remember 65 percent of it. If you’re posting the image on social media, rely on latest sizing guides.

Content 153

Content Marketing Social Media Tips 153

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

Nonprofit Marketing Guide

SEPTEMBER 26, 2023

Looking for social media or newsletter ideas for October? Encourage your readers to share what frustrates them on your social media posts or in the comment section on your blog. Report back to your donors on what’s happening at your nonprofit. We have them! Thank your clients, volunteers and supporters.

Social Media 91

Social Media Newsletter Columbus Organization 91

Nonprofit Marketing Guide

NOVEMBER 28, 2023

Need writing ideas for newsletters, social media, blog posts, etc? Post pictures on social media of staff in their ugly Christmas sweaters and encourage your followers to post theirs using a hashtag specific to your organization. Fill out the form below to get January’s prompts emailed to you the end of next week.

Social Media 91

Social Media Newsletter Indiana Organization 91

Higher Logic

NOVEMBER 8, 2018

This year, we’re extra excited to include awards for success in online community and marketing automation. Marketing Automation Masters: American Society of Heating, Refrigeration, and Air-Conditioning Engineers. Introduced marketing automation , powered by Informz. Congrats to our 2018 winners! An average of 5.32

Michigan 190

Michigan Certificate Handbook Directory 190