Reid All About it

FEBRUARY 21, 2025

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258

Arlington Education DC Social Media 258

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DECEMBER 20, 2024

Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. The Keys to Marketing Across Generations in 2025 Join a Gen-Xer and a Millennial whove cracked the code to cross-generational marketing to drive demand. GA help from sponsors.

Certificate 286

Certificate Arlington Price Education 286

Reid All About it

JANUARY 17, 2025

Every time you say looks good about work that isnt actually good, your teams standards drop a little, says Wes Kao. Team messaging. Karine Desbant at MCI describes how their client associations are generating new revenue streams and growing membership by repurposing content. Or are we recognizing supporting the organization?

Education 264

Education Content Tools Strategy 264

Nimble AMS

DECEMBER 20, 2024

Regular pricing reviews will keep your association ahead of competitors, alert you to missing revenue opportunities, and ensure you dont lose relevance with your members. Market conditions will always shift, member expectations will evolve, and economic factors like inflation can influence perceived value. Here are four key factors: 1.

Price 116

Price Strategy Committee Review 116

Reid All About it

DECEMBER 6, 2024

In 2025, Congress is likely to consider new tax increases on association revenue, such as membership dues, sponsorships, investment income and educational program revenue. Content marketing. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point. Member surveys.

Content 213

Content Strategy Revenue Education 213

GrowthZone

NOVEMBER 6, 2024

As we wrap up another year, we are excited to share that GrowthZone has been recognized with multiple accolades from the Gartner Digital Markets brands – Capterra , Software Advice , and GetApp. The user support team is accommodating in ensuring our successful implementation of the various parts of the platform.” All rights reserved.

Marketing 103

Marketing Software Membership Management Review 103

Reid All About it

NOVEMBER 15, 2024

They describe revenue-sharing models and offer tips for ensuring a profitable, equitable and peaceful partnership. Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Awards program. Staff committee liaison. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

JANUARY 10, 2025

Membership marketing. Tony Rossell at Marketing General Inc. reminds us that membership marketing tools have changed over the years, but effective marketing principles remain the same. Marketing Mindshare: Career Center Engagement Are you on a mission to make your Career Center an even more valuable member benefit?

Case Study 252

Case Study Education Strategy Content 252

.orgSource

MARCH 25, 2025

Leadership Realignment for Innovation The executive team, led by then CEO Ted Slafsky, embraced a proactive approach to leadership by: Encouraging faster decision-making to address regulatory shifts. Building cross-functional teams to enhance responsiveness to policy changes. By adopting Association 4.0

Innovation 88

Innovation Leadership Case Study Revenue 88

Reid All About it

SEPTEMBER 13, 2024

James Young at Product Community shares ten revenue-generating product ideas. Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Product ideas. Innovation culture.

LMS 270

LMS Revenue Certificate Content 270

Wild Apricot

DECEMBER 21, 2017

Sales operations refers to the unit, role, activities and processes within a sales organization that support, enable, and drive front line sales teams to sell better, faster, and more efficiently. Sales ops originally functioned as a small team of number crunchers who executed financial analyses, reporting, and sales forecasting.

How To 404

How To Process Tools Software 404

Higher Logic

OCTOBER 16, 2017

For those who aren’t familiar with them, both are marketing automation software companies who have clients in the association and B2B enterprise markets. These are two successful companies with leading technologies and talented people behind them, all which complement our team, products, and services.

Press Release 187

Press Release Recruiting Recruitment Software 187

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JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). Find out what an effective, inclusive meeting looks like for a hybrid team, which all-virtual activities we should maintain post-COVID, which activities should *only* be held in person, and wow to best engage with clients and members going forward. Quick hits. This is so me. 1 CAE credit.

LMS 361

LMS Revenue Tips Strategy 361

Reid All About it

MAY 22, 2020

Billhighway explains how virtual events can help sponsors and exhibitors achieve their marketing goals —while helping chapters achieve their revenue goals. Jessica Joseph describes how, in two weeks, her team at the National Kidney Foundation turned their annual conference into a virtual conference. Fri 5/22 at 1 p.m.

Certificate 369

Certificate Revenue Conference North Carolina 369

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JULY 31, 2020

Please consider participating in Marketing General Inc.’s – Event Marketing Strategies for Virtual and Hybrid Events. As virtual and hybrid events become the new normal, examine the best practices for event marketing and engagement strategies. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Case Study Innovation 362

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help. Host: ASAE.

Innovation 370

Innovation Education Communications Strategy 370

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AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. Marketing to younger generations. Get yourself a bag of dough from the market. Membership trends.

millennials 370

millennials Education Survey Certificate 370

Reid All About it

SEPTEMBER 20, 2024

On Thursday (9/26), ASAE is hosting a webinar about a possible existential threat to associations: legislators who want to apply the 21% corporate tax rate to the non-donation net revenue of tax-exempt organizations, like associations. Non-dues revenue. labor markets won’t meet future workforce needs. Motivation to learn.

LMS 264

LMS Revenue Certificate Content 264

Event Industry News

APRIL 16, 2024

Iventis, the leading provider of collaborative event and venue planning solutions, is pleased to announce the appointment of Matthew Wilson as Chief Revenue Officer (CRO), making a strategic addition to its senior leadership team as the company continues its focus on expansion and growth.

Revenue 116

Revenue Leadership Team Recruiting 116

Reid All About it

SEPTEMBER 27, 2024

Non-dues revenue. If you’re a podcast listener, check out Association RevUP from Professionals for Association Revenue. Host: Momentive Software (formerly Community Brands) Speakers: Pam Loeb, Principal, Edge Research Tirrah Switzer, Senior Director of Product Marketing, Momentive Software Tue 10/1 at 12 p.m. – 1 CAE credit.

Arlington 281

Arlington DC Washington Revenue 281

Reid All About it

APRIL 5, 2024

The weekly list of free educational events and resources for the association community… Apply for a marketing/branding grant. In honor of their 25th anniversary, Mighty Citizen is giving away $100,000 in marketing and branding services. Seems like a good place to start. Lessons from the podcast world. Blue ocean strategy. 1 CAE credit.

Revenue 264

Revenue Price Denver Tools 264

Blue Sky eLearn

MAY 4, 2020

This includes not only a “tradeshow-like” user experience but also marketing analytics and the integration of dynamic, intelligent graphic advertisements all over the virtual event space. if a trade show is a major part of the event revenues that you are looking to replicate then you may want to invest in a virtual tradeshow solution.

LMS 282

LMS Price Learning Management System Case Study 282

Association Analytics

JUNE 2, 2021

Many organizations measure the success of their products by aggregate revenue, engagement numbers, and member feedback. Consider these key questions as you assess your product’s value: How much revenue is it generating and how many units have been sold? A product that was a big revenue driver a year ago, may have lost its appeal.

Products 282

Products Analysis Price Revenue 282

Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

NXUnite

MARCH 19, 2025

To boost employee retention and satisfaction, host employee events like team retreats and team bonding dinners. For instance, lets say youre organizing a team dinner for your employees where youll announce the winner of your Employee of the Month program. Employee events. Recruiting and networking events.

Tips 130

Tips Recruiting Recruitment Maine 130

Reid All About it

FEBRUARY 19, 2021

They also describe how credentialing programs can help your association increase member engagement and revenue. I love Marketing General Inc.’s I love Marketing General Inc.’s AMS experts will be showcasing platforms and sharing their knowledge with the association market. Conference content. Membership recruitment.

Revenue 322

Revenue Leadership Strategy Las Vegas 322

Reid All About it

SEPTEMBER 11, 2020

. – Top Trends to Increase Non-Dues Revenue and Membership Dues in 2021. Learn the current trends to retain your existing membership dues and examples of how associations are effectively increasing non-dues revenue in 2020. Paulina Curto, Senior Marketing Manager at Cvent. Emily Rothen, Team Lead, Integrated Events at Cvent.

LMS 329

LMS Montana Revenue Recruiting 329

Nimble AMS

DECEMBER 22, 2024

With continuous innovation from Nimble AMS , your team will have access to automatic software enhancements, all customers will be on the same product version, and youll never be charged for an update. In 2025, the Nimble AMS team will continue to improve your members digital experiences, helping your association meet its goals!

Products 117

Products Directory Software LMS 117

Reid All About it

SEPTEMBER 6, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Strategy Education 270

MatrixG

MARCH 25, 2024

I attend a lot of webinars and conferences about non-dues revenue, including Non Dues-A-Palooza. I realized recently that hardly anyone is talking about AMS (association management system) as a revenue generator ; this makes no sense to me! So why isn’t your AMS part of YOUR association’s non-dues revenue strategy?

Revenue 105

Revenue Cost How To System 105

Reid All About it

OCTOBER 6, 2023

Although associations can offer opportunities for shared purpose and connections, they need to better understand this market segment and design a fresh value proposition for young professionals who want to engage in new ways. Competing against niche professional organizations, membership and conference revenue has “slowed to a trickle.”

Revenue 264

Revenue Certificate Education Tools 264

Reid All About it

NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. 1 CAE credit.

Recruiting 370

Recruiting Recruitment Certificate Tips 370

Reid All About it

APRIL 10, 2020

MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. Understand how to create a supportive environment where participants or staff/team members can engage with one another. Hear tips for nurturing client, partner and team relationships in a time of uncertainty.

North Carolina 74

North Carolina Content Montana Revenue 74

Reid All About it

APRIL 2, 2021

Achurch Consulting and Association Trends have teamed up on the State of Association Workplaces Post-Pandemic Survey , the only survey designed to address the pressing questions association leaders are asking about what “work” will look like post-pandemic. Mike Murray, Content Marketing Institute ). Educational coaches.

Revenue 335

Revenue Conference Education Resources 335

Reid All About it

JULY 17, 2020

Meetings Today talked to event planners about revenue diversification, in-person vs. virtual attendee engagement, and managing your mindset. Tony Rossell, Marketing General, Inc. ). At the farmers market, some of the farms bring in a pickup truck with a bed full of corn. Presenters: Megan Powers, Founder, Powers of Marketing.

Montana 341

Montana Revenue Strategy Education 341

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Host: American Marketing Association. Event safety. More info/register.

Technology 341

Technology Strategy St. Louis Tips 341

Reid All About it

OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281