Reid All About it

AUGUST 2, 2024

A new white paper from Fonteva and Protech featuring the advice of Bruce Rosenthal and Mary Byers describes a step-by-step approach for conducting a competitive analysis as a path to financial sustainability and mission success. Association marketing maturity. Most blog posts are marketing dead ends. Website content.

Cleveland 270

Cleveland North Carolina Analysis Content 270

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. Host: American Marketing Association Speaker: Sandy de Arango, Lead Solution Specialist, Sprinklr Tue 4/23 at 12 p.m.

Education 258

Education Social Media Content Strategy 258

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Gated content. Should membership include unlimited access to the learning program?

Content 117

Content Marketing How To LMS 117

Higher Logic

SEPTEMBER 19, 2017

They are direct quotes from Marketing General’s 2017 Membership Marketing Benchmarking Report , which lists new member acquisition as one of the top three priorities for associations. Expert Tip: To make the most of this, be sure to market your mentoring program and any industry job boards you have.

millennials 205

millennials Learning Management System Education Tips 205

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

WBT Systems

MARCH 6, 2018

They understand the value of a consultative sales approach bolstered by content marketing. They will appreciate being seen as an educational resource and not just a revenue source. But before you begin your search for potential sponsors, step back and look at your association’s approach to revenue partners.

How To 155

How To Revenue Blended Learning Education 155

Nonprofit Marketing Guide

FEBRUARY 10, 2021

Do we sound like a broken record yakking on and on about email marketing? We are fired up right now about making sure nonprofits are following email marketing best practices. We’ve pretty much dedicated the entire month of February to email marketing training. Do we care? Need more proof this is a good idea?

Sample 130

Sample Email Marketing eBook Discount 130

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop. Something triggered that need.

Video 171

Video Content LMS Social Media 171

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

Certificate 195

Certificate Education Revenue Strategy 195

Freestone

DECEMBER 12, 2023

Are you looking for strategies to increase non-dues revenue? Leveraging your learning management system (LMS) to generate non-dues revenue is the perfect way to prioritize your goals throughout the year. Read our blog for 13 tips to utilize your LMS and drive non-dues revenue. You’re not alone!

Learning Management System 80

Learning Management System LMS Revenue System 80

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Keep learning! Tue 1/30 at 12 p.m. Host: ASAE.

Washington 225

Washington DC millennials Chicago 225

Reid All About it

MARCH 24, 2016

Get a sneak preview of his thinking in the white paper he co-authored with Elizabeth Engel: Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. They saw an opportunity to deliver value to markets long served by associations, and they went for it. The future involves a huge adaptability gap.

Innovation 150

Innovation Conference Revenue Industry 150

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 65

CA Marketing eBook Survey 65

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. What are your current revenue and sales priorities? The goal might seem obvious. Develop Themes.

Marketing 68

Marketing Case Study eBook Social Media 68

Experts in Membership Marketing

SEPTEMBER 22, 2013

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues. JUST PUBLISHED! How can they be used to increase membership?

Tips 28

Tips Marketing Revenue Content 28

.orgCommunity

JULY 18, 2019

But, HFMA has cast that old non-dues revenue practice aside. HFMA’s approach sounds like a great way for an association to become indispensable to members, but there’s one challenge we must address: how to make up for lost non-dues revenue when free education is a membership benefit. What can we do to fill that gap?’”.

Revenue 53

Revenue Certificate Discount Blended Learning 53

Association Adviser

OCTOBER 13, 2016

More than half (54 percent) of the executives who took part in our annual association communication benchmarking study felt their organization’s inability to generate non-dues-revenue (NDR) was a serious or significant challenge — up substantially from 2015. Percent of Associations agreeing that NDR is a serious challenge: 2016. ** 54%.

Revenue 60

Revenue St. Louis Price Cost 60

Association Success

SEPTEMBER 29, 2017

“Your Potential for Revenue”. Survey: Two-thirds of survey respondents said their revenue from corporate partners had increased in the past year (though we didn’t ask how much it increased). However, one-third said their corporate partner revenue had decreased or stayed the same in the past year. This is, of course, good.

DC 85

DC Survey Revenue Review 85

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenter: Carlos Restrepo, MS, CAE, Chief Revenue Officer, Agilutions.

North Carolina 34

North Carolina Education Project Content 34

GlowGlobally

DECEMBER 22, 2010

Market & Biz Plan. Categories: Advocacy , Market & Bus Planning , MegaTrends & Research , Membership. Together with follow up interviews from some of the largest European-based associations, MCI developed a white paper designed to address some of the key outcomes from the study. GrowGlobally.org. Membership.

Video 60

Video Strategy Products Communications 60

GlowGlobally

JUNE 27, 2014

The associations that demonstrate growth in this report are stimulating and meeting demand for service from international customers and members in significantly different ways than those who have experienced stagnation or decline in membership and/or revenue from abroad. Market & Bus Planning MegaTrends & Research'

Washington 60

Washington Report Revenue Strategy 60

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Poor data collection can keep your organization from gaining valuable marketing insights, building better customer relationships, and even increasing revenue.

Chicago 195

Chicago Social Media Education Recruitment 195

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. This includes events, press releases, association news, white papers and reports. Sharing Is Huge.

Strategy 70

Strategy Press Release Social Media Revenue 70

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

Tools 40

Tools Marketing Price Report 40

AssociationChat

JUNE 7, 2022

Check these out: How to Create a Sponsorship Strategy That Will Maximize Event Revenue. Transformation is Coming in the Association Management System (AMS) Market. The Association Chat Knowledge Hub provides instant access to: White papers. The Top 6 Reasons to Join an Association. 10 Common Myths Debunked. How-To Guides.

eBook 52

eBook Case Study Library Analysis 52

Membership Marketing

DECEMBER 22, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Non Dues Revenue and Affinity Programs for Members. Labels: new products , Non-Dues Revenue. Marketing services like SEO/SEM 9.

Revenue 40

Revenue Discount Directory Price 40

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Analysis Price Survey 40

Membership Marketing

DECEMBER 12, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Membership Marketing News You can Use. • Director of Membership and Marketing at national membership organization.

Marketing 40

Marketing Class Price Miami 40

Velvet Chainsaw

MARCH 2, 2018

The way B2B professionals buy has dramatically changed, but our dependency on expo revenue hasn’t. The slow death of expo revenue is not an indicator that meetings don’t mean business any more. Marketing: From Push to Pull. Marketing effectiveness has evolved from push to pull. people are involved in the decision.

Revenue 65

Revenue Education Analysis Conference 65

Membership Marketing

JULY 26, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Yes Marketing Works. For marketers, the challenge comes when you do not have a marketing history on which to build your projections.

Marketing 40

Marketing Price Project Survey 40

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Survey 40

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

SEPTEMBER 13, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. The 2011 Membership Marketing Benchmarking Report Now Available as a Free Download. Membership Marketing Benchmarking Report.

Marketing 40

Marketing Report Price Survey 40

Membership Marketing

JUNE 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE 2010 Marketing & Membership Conference. My company, Marketing General, Inc. My company, Marketing General, Inc.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

DECEMBER 8, 2009

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. In my recent post on market testing , I mentioned testing email subject lines. Labels: Test marketing. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

NOVEMBER 1, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. That’s why subscriber conversion is one of the most important metrics that impacts marketing ROI.” Speaking Engagements.

Tools 40

Tools Marketing Recruiting Recruitment 40

Nimble AMS

FEBRUARY 3, 2022

You can think of your AMS as a foundational program, and it often links with supporting platforms such as advanced event management or marketing tools. For instance, Nimble AMS has Salesforce, one of the leading CRMs on the market. An AMS might include the following.

Tools 134

Tools Software System Resources 134