Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.

Chicago 275

Chicago Revenue Education Member Engagement 275

Higher Logic

DECEMBER 19, 2017

Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.

Content 227

Content Marketing Social Media Resources 227

Reid All About it

NOVEMBER 1, 2024

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

JANUARY 4, 2019

Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.

Washington 285

Washington Video Social Media DC 285

Blue Sky eLearn

JULY 14, 2020

Some of us sit on video conference calls the better part of the day. This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. . Use Social Media . We’re all getting it. It could be as simple as #AttendingABCEvent2020.

Tips 363

Tips Conference Price Social Media 363

Nonprofit Marketing Guide

APRIL 21, 2022

Earlier today, we presented a new webinar on the big social media trends that are most important for nonprofit communicators to see and embrace. Video or Flipbook Content (Carousels and Stories) as the Primary Format. Across all social media (not just nonprofits), the most engaging type of content is short-form video.

Social Media 117

Social Media Newsletter Video Content 117

Candid

JANUARY 24, 2023

By now you’ve probably heard that short-form video on social media is an important tool for reaching new and younger audiences. This is not groundbreaking news, yet many nonprofit organizations (Candid included) have hesitated to jump in for a variety of reasons.

Video 140

Video Social Media Content Proposal 140

Association Success

JUNE 11, 2020

Not letting this tough time control or ruin their spirits, these organizations took to social media to entertain, engage and connect with their audiences. . Affectionately nicknamed The Cowboy, The National Cowboy & Western Heritage museum in Oklahoma City shut its doors when social distancing began. The Shedd Aquarium.

Social Media 120

Social Media Oklahoma City Organization Oklahoma 120

Nonprofit Marketing Guide

MARCH 25, 2021

We have ideas for newsletter articles, blog posts, social media updates, and more. Create or share a funny meme or video. Great for social media videos, you can join in the latest TikTok dance or show your staff getting down to take a break. Looking to fill your editorial calendar next month?

Social Media 127

Social Media Newsletter Video Course 127

Reid All About it

OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Host: Channel Market Academy Speakers: Kate Coffey-Bacon, VP Marketing, U.S. Membership survey.

Arlington 252

Arlington Revenue Education Strategy 252

Candid

JANUARY 16, 2025

Authenticity has become a marketing buzzword over the last few years. Forty-seven percent of all consumers prioritize authenticity as a quality they look for in social media posts by influencers. But what does the kind of authenticity that inspires trust look like on social media?

Social Media 98

Social Media Video Tips Content 98

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Nonprofit Marketing Guide

SEPTEMBER 22, 2020

Social Media Policy and Guidelines (how and when to engage on social media, including appropriate and inappropriate content and responses to comments, etc.) Marketing Bank (graphics, logos, photos, templates, good/bad examples, etc.). Can’t see the video? Email Kivi.

Video 114

Video Idaho Guidelines Social Media 114

Nonprofit Marketing Guide

OCTOBER 26, 2023

You can absolutely create more engaging and funnier social media posts. No doubt, you are aware of the TSA’s approach to social media: They are reigning champs of federal socials. Here are a few funny social media approaches you’ll see: Pop culture references (e.g. Think again!

Social Media 98

Social Media Video Strategy Examples 98

Higher Logic

JUNE 14, 2018

That’s a little harder to do when it comes to resources, so we wanted to make it easier for you and create a trusty list of blogs and podcasts that we follow for updates about communities and marketing automation. The CMX blog shares a variety of resources about community management, including videos, articles, and announcements.

Marketing 116

Marketing Social Media Houston Resources 116

Higher Logic

APRIL 2, 2019

However, marketing doesn’t end when the ink is dry on the contract. As made clear, many companies are leaving money on the table if they don't continue marketing to existing customers once they make an initial purchase. The problem is that not enough companies connect these top goals with customer marketing. That being said….

Marketing 195

Marketing Revenue eBook Software 195

Nonprofit Marketing Guide

APRIL 12, 2023

Alright, let’s talk about the king of content – video! According to our 2023 Nonprofit Communications Trends Report , nearly all nonprofits (95%) now create some type of video content. Video marketing is now more important to nonprofits than ever. And rightly so. That’s certainly not a small number.

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Video Tips Marketing Content 93

Nonprofit Marketing Guide

JULY 28, 2021

Perfect for Instagram and other social media channels, this is a chance to post your best pictures. The post Social Media and Newsletter Ideas for August 2021 appeared first on Nonprofit Marketing Guide. 8/18: Bad Poetry Day. Have a little fun and write a (bad) poem about your nonprofit. 8/22: Be an Angel Day.

Social Media 109

Social Media Newsletter Dallas United States 109

Nonprofit Marketing Guide

JANUARY 24, 2023

All nonprofits are using social media, but who can clearly articulate why? What are your nonprofit’s social media objectives? Last week, Kristina shared which social networks nonprofits said most helped them achieve their objectives in 2022 and which held the most promise for 2023.

Social Media 80

Social Media Content Video Strategy 80

A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?

Strategy 52

Strategy Marketing Social Media Analysis 52

Higher Logic

SEPTEMBER 21, 2017

Imagery, especially video, is a necessity. Videos can be embedded in your discussion posts or uploaded into your file libraries, but make sure you have a variety of valuable content for people to consume. From courses to professional tips, how-tos to behind-the-scenes tours, be creative in your approach to video.

Social Media 189

Social Media Software Video Content 189

Nonprofit Marketing Guide

JUNE 13, 2024

Video content is pretty much essential at this point to any communications program. People spend about 18 hours a week watching videos online , and 89% of consumers want to see more videos from brands in 2024. Make sure you have these 6 video fundamentals for nonprofits down! 6 Key Video Fundamentals 1.

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Video Software Social Media Content 97

Nonprofit Marketing Guide

FEBRUARY 22, 2022

Use the following writing ideas from our Monthly Nonprofit Writing Prompts email newsletter for your newsletter articles, social media updates, blog posts and more. You could post a cute animal video on social or send a special email. Sign up now to get prompts emailed to you in advance monthly. On the Calendar.

Social Media 102

Social Media Newsletter Atlanta Tips 102

WBT Systems

AUGUST 29, 2017

Your association can leverage the power of social proof when marketing your online learning programs. The behavioral science behind social proof. Social proof is the driver behind the growth of influencer marketing campaigns on Instagram and other digital platforms. 1 – Social Proof from Industry Influencers.

Marketing 192

Marketing How To Course Discount 192

Nonprofit Marketing Guide

APRIL 4, 2023

How should you decide which social media metrics your nonprofit should really pay attention to? Sure, you could make a case for tracking every number that the social media companies give you. Step 1: What is the point of your social media work, really? You can buy Reach on social media with ad dollars.

Social Media 93

Social Media Content Video Marketing 93

Association Analytics

OCTOBER 10, 2022

Association membership marketing is much different than marketing a product for sale. With membership marketing, the key is to build loyalty. Fortunately, with data, we can better understand members’ behavior and which marketing channel is most effective to reach our members. Sales are instant. Analyze Performance.

Marketing 169

Marketing Examples Tools Content 169

Candid

DECEMBER 12, 2022

So, you get to work and land on one text-heavy website and another website with a prominent video that describes a nonprofit’s work, mission, and impact. HubSpot’s recent research helps to answer this question: branded video content is the most memorable. What are nonprofit explainer videos? Get to know your audience.

Video 105

Video Tips Social Media Content 105

Candid

MARCH 14, 2024

Creating a consistent supply of social media content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on social media and our process for repurposing content (without getting too repetitive). Here are some of the highlights: 1.

Social Media 98

Social Media Content How To Video 98

Nonprofit Marketing Guide

MARCH 14, 2023

In last week’s webinar on social media trends, we mentioned that no matter what platform you are on or whatever algorithm changes the social media companies throw at you, if you focus on earning trust and influence then you’ll be fine. Using the 6 Rs of Message Relevance will help you answer that question.

Social Media 90

Social Media How To Video Tips 90

Nonprofit Marketing Guide

MARCH 26, 2024

We have ideas for newsletters, social media, blog posts, and more. Create or share a funny meme or video. Great for social media videos, you can join in the latest TikTok dance or show your staff getting down to take a break. Not sure what to write about next month? 4/11: National Pet Day.

Social Media 97

Social Media Newsletter Video Organization 97

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Revenue Certificate Content 270

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. This series of 15- to 20-minute videos cover hot topics and issues related to 501c organization management. Mon 6/21 at 1 p.m.

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LMS Certificate America Committee 369

Nonprofit Marketing Guide

DECEMBER 7, 2023

Instead, we’ll share them in our community and on social media. The post Reveal Video: Our 2024 Nonprofit Communications Training Schedule appeared first on Nonprofit Marketing Guide. If you receive the blog via email, please note that we will stop sending posts sometime next week.

Video 98

Video Communications Certificate Class 98

Nonprofit Marketing Guide

FEBRUARY 28, 2023

It’s hard coming up with things to talk about on social media or in your newsletter. Every month we share blog, social media, and newsletter ideas your nonprofit can use to produce new content. You could post a cute animal video on social or send a special email. We can help though! are favorites.

Social Media 93

Social Media Newsletter Oakland Tips 93

Nonprofit Marketing Guide

AUGUST 18, 2021

If you have just gotten into to the wild world of nonprofit marketing, check out the resources below to get you started off on the right foot. (If During this FREE online, self-paced, video course in our Learning Center , you will learn about: The Five Stages of Communications Effectiveness. Quick and Dirty Marketing Plans.

Resources 124

Resources Marketing Library Social Media 124

Association Success

JULY 16, 2020

Content curation is a way to strengthen your content marketing efforts without having to invest a ton of time and money in creating original content like blog posts. Fortunately, marketers have access to a range of free and paid tools designed to help small teams curate better and faster. We also detail how you can use rasa.io

Tools 122

Tools Content Marketing Price 122

Higher Logic

OCTOBER 5, 2017

Do you ever wonder why certain videos go viral? Dr. Berger is a marketing professor at the Wharton School at the University of Pennsylvania and bestselling author of Contagious: Why Things Catch On and Invisible Influence: The Hidden Forces that Shape Behavior. Well, 91% of new business leads in B2B markets come from existing business.

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Marketing Pennsylvania Social Media Content 184