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MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. Socialmedia for associations. Amanda Brahlek at Parthenon Management Group shares a useful review of socialmedia platforms, metrics, and trends , with a focus on Bluesky. Socialmedia is ever-changing. Mon 2/3 at 8 a.m.*
Repurposing webinars. eLearningDOC describes the benefits of turning your webinars into self-paced, dynamic, and interactive learning experiences. They explain how to extend the life of your webinars while expanding your associations educational portfolio. Devils advocate. Fri 3/7 at 12 p.m.* 1 CAE credit. More info/register.
Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.
Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Building, Promoting and Repurposing Webinars Are webinars a thing of the past? Membership survey.
In fact, even at Blue Sky eLearn, our webinar attendance for our own educational webinars shot up. This has always been true in the webinar world and isn’t surprising. This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. .
Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.
Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.
What kind of pricing should we use for our webinars? How can we monetize our webinars? Every client is different, every audience is different, every webinar is different. Offer Your Webinars for Free. Forget about pricing, forget about monetizing your webinars – at least some of them! Promote Your Webinars.
Did you just come up with a brilliant idea for a webinar? You may have the most riveting webinar ever, but you probably won’t consider it a success if you don’t have an audience. In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you.
Did you just come up with a brilliant idea for a webinar? You may have the most riveting webinar ever, but you probably won’t consider it a success if you don’t have an audience. In this article, I’ll go over some ways to attract a younger audience to register for, and ultimately promote your webinars for you.
The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy?
Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.
Socialmedia is an essential tool for associations to foster vibrant online communities and strengthen connections with their members. Using social platforms effectively, associations can create places where members feel engaged, valued, and connected to a larger mission. Contact us to learn how we can partner.
Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.
In the hour-long webinar, co-hosts Sarah Sain, CAE and Chris Garner, CEM, took a deep dive into results from the 2024 Association Benchmarking Report and how this year’s findings bring into focus the past lessons, current […]
But, taking a few minutes to sit down and truly understand each one can benefit the marketer. They’re friendlier than they seem, and you’re likely going to be hearing a lot more about them in the marketing world. What’s the difference between marketing automation and AI? The marketer creates the rules controlling the automation.
Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. If you have a free webinar or event coming up, please send me the link by Wednesday afternoon the week before it’s scheduled. Sponsorships. Earn one CAE credit for each live session you attend.
Once considered a fad, content marketing has proven it’s “King” and shows no signs of slowing down. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives. With 2017 coming to a close, now is a great time to revisit your marketing plan and amp up your content initiatives.
Tony Rossell at Marketing General Inc. identifies six bad marketing habits that are killing membership marketing and growth —fodder for your association’s New Year’s resolutions. Some quick hits before we get to next week’s free webinars: How event planners can use content marketing to raise awareness and drive attendance.
Earlier today, we presented a new webinar on the big socialmedia trends that are most important for nonprofit communicators to see and embrace. Across all socialmedia (not just nonprofits), the most engaging type of content is short-form video. SocialMedia as a Search Engine.
This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?
“What should I post on socialmedia?” is one of the top questions nonprofit marketers ask. To help answer that question and to see if it lines up with best practices, we asked nonprofit communicators to tell us how often you share different types of content on socialmedia. Do you have to be funny?
We’re putting some extra focus on socialmedia this week as we prepare for Thursday’s webinarSocialMedia Trends for Nonprofit Communicators in 2023. The information below was taken from the BONUS handout Everything Nonprofits Need to Know About SocialMedia in 2023. female, 56.3%
“What should I post on socialmedia?” Listen to any socialmedia guru and you will hear words like “engaging” and “shareable.” Instead of worrying about what makes a post engaging, find out what people want when they visit their social networks.
To be successful on socialmedia, it’s crucial to prioritize… well, being “social”. In fact, if you don’t plan on consistently engaging with your audience, it’s best to stay off socialmedia altogether. For us nonprofit marketers, its remembering that social is a two-way conversation.
Quick hits before we get to next week’s free webinars: What is quantum computing? ( If you have any free webinars or events coming up, please send me the link. Demystifying Event Marketing. Presenter: Alyssa Peltier, Manager, Event Marketing, Cvent. Ellen Smoley, Growth Marketing Specialist, atEvent. CB Insights ).
In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.
This could mean email blasts and posts on socialmedia to start creating buzz, as well as providing incentives and discounts for early visitors. At this point, we’re all familiar with webinars. However, many associations may just link to a webinar registration page from their website or association management system.
Therefore, it not only enhances social inclusion, active citizenship, and personal development , but also self-sustainability, as well as competitiveness and employability. ”. From marketing automation to customer experience to all things community, happy learning with Higher Logic! Webinar | Inherited a Community Site, Now What?
You wont want to miss our webinar on December 17, Generative AI: Going from Experimentation to Deployment. Keep reading for the latest Association Trends and Salesforce research to guide your organization in 2025 on how to leverage AI to meet your members evolving expectations. Register now.
The weekly list of free webinars and events for the association community… We’re all Equif*cked. Slack non-users may not agree, but growing an email list is one of the smartest marketing moves an organization can make. If your organization has a webinar scheduled in the near future, please send me the link.
The weekly list of free educational events and resources for the association community… It’s time for Marketing General Incorporated’s (MGI) 11 th annual Membership Marketing Benchmarking Survey. Some quick hits before we get to next week’s free webinars: Who would’ve thought this would be a thing? Host: ON24.
Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. 5 Secrets of Email Marketing Geniuses. Workforce Strategy Webinar: Tools You Can Use. More info/register. Host: Firespring.
MemberSuite suggests rethinking your normal promotional communication style when marketing a new virtual event. If you have a free webinar or event coming up, please send me the link. Presenters: Beth Arritt, Staff VP Marketing, AAAE. Whelan, CDM, President, Marketing General Incorporated. Event communications.
Quick hits before we get to next week’s free webinars: Scientific insight on why you never seem to have enough time. Michael Brenner, Content Marketing Institute ). If you have any free webinars or events coming up, please send me the link. Presenter: Brooke Gracey, Marketing Manager, Campaigns and Podcast Host, Cvent.
In last week’s webinar on socialmedia trends, we mentioned that no matter what platform you are on or whatever algorithm changes the socialmedia companies throw at you, if you focus on earning trust and influence then you’ll be fine. You can save the image below or download the pdf.
Offer Your Webinars for Free. Making it as easy as possible for your audience to decide to register for a webinar means you’re one step closer to getting them to truly engage with your association. Mention related content throughout the webinar when questions and comments come up on certain subject matter. Yes, I said it!
14 fun and creative webinar and event formats—you might find a new idea here. Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday evening the week before it’s scheduled. Keys to Driving Webinar & Digital Event Registration.
This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing. CMP credit.
The Content Marketing Institute has an excellent post on how to curate content like a pro —and it’s not a list of lame content curation tools, thankfully, it’s real advice. If your organization has a webinar scheduled in the near future, please send me the link. The Business Impact of Marketing Automation on Event Registrations.
Creating a consistent supply of socialmedia content for a nonprofit is hard. At the Nonprofit Marketing Summit earlier this month, I shared how we do this—from how we rethought why we are on socialmedia and our process for repurposing content (without getting too repetitive). Here are some of the highlights: 1.
Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday morning the week before it’s scheduled. Creating your Content Stream—from Marketing to Sales to Programs. Happy Friday! You can make this in a crockpot or low and slow in the oven.
Amanda Milligan, Content Marketing Institute ). Skip down to the list of free webinars if you prefer takeout. If you have a free webinar or event coming up, please send me the link before Wednesday morning the week before it’s scheduled. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.
Peter Houstle of Mariner Management & Marketing has been working with several associations on a chapter ROI matrix. Some quick hits before we get to this week’s list of free webinars: Perennials (older workers), not millennials, will trigger the next wave of talent retention efforts. TopRank Marketing ). More info/register.
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