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Association Brain Food: 1.31.25

Reid All About it

MGIs 2025 Membership Marketing Benchmarking Survey is closing next Friday. Social media for associations. Amanda Brahlek at Parthenon Management Group shares a useful review of social media platforms, metrics, and trends , with a focus on Bluesky. Social media is ever-changing. Mon 2/3 at 8 a.m.*

Arlington 258
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Association Brain Food: 2.28.25

Reid All About it

Repurposing webinars. eLearningDOC describes the benefits of turning your webinars into self-paced, dynamic, and interactive learning experiences. They explain how to extend the life of your webinars while expanding your associations educational portfolio. Devils advocate. Fri 3/7 at 12 p.m.* 1 CAE credit. More info/register.

DC 258
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6 Ways Associations Can Use Webinars to Engage Members and Increase Non-Dues Revenue

Higher Logic

Associations can run different types of webinars to make up for lost revenue from canceled annual events and continue giving members a helpful, engaging, relevant experience. Check out these six ideas for creating engaging webinars that deliver a valuable experience to your association’s members: Create Educational Opportunities.

Revenue 296
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Association Brain Food: 10.25.24

Reid All About it

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Building, Promoting and Repurposing Webinars Are webinars a thing of the past? Membership survey.

Arlington 252
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6 Tips to Attract Attendees to Your Virtual Conference

Blue Sky eLearn

In fact, even at Blue Sky eLearn, our webinar attendance for our own educational webinars shot up. This has always been true in the webinar world and isn’t surprising. This will give you a better grasp on the number of registrants and if you need to step up your marketing efforts as you get closer to the event. .

Tips 363
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Association Brain Food: 11.1.24

Reid All About it

Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals. Rosie Campbell at Beam Content believes empathy is the skill that will rescue content marketing. Content marketing. Hmm, that’s what my industry partner clients do.

Revenue 258
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Association Brain Food: 2.21.25

Reid All About it

Only a few have integrated AI into their operations, primarily in marketing and communications. Freeman released a survey report describing how Gen Z professionals view live events , how their feelings compare with those of their older peers, and how event marketers can apply the insights to better reach this group. Gen Z and events.

Arlington 258