Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.

America 259

America Content Social Media Strategy 259

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Not all influencers are the same.

Social Media 66

Social Media Strategy Marketing Content 66

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Was it through social media traffic or email clicks? One example of thought leadership is this blog!

Strategy 169

Strategy Social Media Discount Newsletter 169

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. And, unlike social media channels, your association controls the app. AI for associations.

Newsletter 254

Newsletter Content Social Media Education 254

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 79

CA Marketing eBook Survey 79

Wild Apricot

MARCH 7, 2011

Here are three free resources that offer food for thought for membership and non-profit organizations in your marketing efforts. read more ). read more ).

Resources 150

Resources Marketing Content Communications 150

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Don’t forget social media. If you seek to deeply engage constituents (And, who doesn’t?),

Marketing 68

Marketing Case Study eBook Social Media 68

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

Association Adviser

JUNE 27, 2018

Or, maybe we posted it on social media and some members don’t really do the Twitter thing. You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. We now do this for most of our events as a standard practice. Re-format it.

Content 99

Content Library Social Media Resources 99

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. Labels: Social Media. There is no doubt that social media efforts can be a challenge.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. News on Social Media and Membership Marketing. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. Plus, unlike social media channels, your association controls your app. AI for associations. SEO for AI-powered search results.

Arlington 259

Arlington Revenue Leadership Strategy 259

Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Does your association need social media training? Content marketing is all the rage, which makes it even more important to do it WELL.

Social Media 150

Social Media Review Innovation Leadership 150

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 259

Education New Hampshire Tips Technology 259

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Despite its negatives, there are still serendipitous benefits in engaging on social media. Brianne Wheeler, Director of Marketing at PropFuel.

Chicago 195

Chicago Social Media Education Recruiting 195

Arc 3 Communications

JULY 15, 2021

From there you can make sure all of the marketing and content you are putting out is fine tuned to helping to reach those goals. E-mail newsletters, blog posts, articles, white papers, and social media updates are all content examples that you can use to bring people to your healthcare location.

Content 52

Content Strategy Social Media Newsletter 52

Reid All About it

AUGUST 2, 2011

Mike Stelzner wrote about eight ways to do just that on Social Media Examiner. Bob Leonard shares good basic advice on how to repurpose content you already have – speeches, white papers and sales presentations. If you write about social media, you might wonder how to spell some of its newfangled lingo.

Social Media 150

Social Media Content Products Marketing 150

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Labels: Social Media. Membership Marketing Benchmarking Report.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Associations Now

OCTOBER 10, 2019

This time they spend seven minutes scanning a white paper. For a new marketing approach, try bringing together your email and social media strategies, says Kayla Carmicheal on HubSpot. Once you have them hooked, you can ease them into your long-form content. “In Healthy Events. Other Links of Note.

Social Media 85

Social Media Content Examples Communications 85

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop. Something triggered that need.

Video 171

Video Content LMS Social Media 171

Mariner Management

JUNE 30, 2021

CAE, is a chief strategist with a primary focus on membership, marketing and communications. Her work has been wide-ranging though, including corporate sponsorship and fundraising, technology planning and implementation, social media and internet strategy, budgeting, volunteer management, publications, and governance.

Maine 62

Maine Technology Social Media Strategy 62

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Several years ago, during a marketing committee call of one of my clients, the committee struggled with where to get a list of chief medical officers for a marketing campaign. Can we set up a call? What time works best next week?”

Marketing 40

Marketing Strategy Email Marketing Sample 40

Association Success

NOVEMBER 26, 2018

The marketing department broke each section down into one to two sentences. Once we had the simplified version of the document, we broke it down further into one-page white papers for each policy. The first video got 200 views in a week and our members were sharing them on social media. It took two years.

Communications 68

Communications Committee Video Content 68

Freestone

DECEMBER 12, 2023

This kind of content can come in all shapes and sizes ranging from re-broadcasts , webinar recordings, white papers, course materials, and more. Compare your content to the popularity of social media and how most people enjoy short bursts of knowledgeable content in some cases and longer formats in others.

Learning Management System 77

Learning Management System LMS Revenue System 77

Beth Kanter

SEPTEMBER 4, 2012

or on a larger scale, ”What if our organization finds itself in the center of a social media backlash ?” ” It requires more than having a social media policy in place, although that is the first step no doubt. Does your organization have a social media work flow? How did you develop it?

Social Media 28

Social Media Class Team Examples 28

Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Okay, first off, you’re surveying people who came to a conference that was marketed primarily via email.

Social Media 70

Social Media Survey Analysis Leadership 70

Associations Now

FEBRUARY 19, 2016

A new white paper says that meeting planners and marketers can apply Maslow’s Hierarchy of Needs to engage attendees on a deeper level. They are, according to a new white paper from brand experience agency Freeman XP. They are, according to a new white paper from brand experience agency Freeman XP.

Social Media 40

Social Media Content Tools Marketing 40

YourMembership

JANUARY 16, 2012

January 16th, 2012 | Posted in Social Media and Business Trends. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. They give up.

Software 150

Software Social Media Price Video 150

Slice-Works

MAY 8, 2014

With plenty of thinking time as I moved things around, my mind wandered to consider how some of the principles I’ve learned about gardening over the years is amazingly applicable to marketing as well. This is especially true for social media. Your marketing plan needs to be tied to your strategic plan.

Marketing 28

Marketing Social Media Video Content 28

Associations Now

APRIL 5, 2017

If you’re a frequent social media user, you probably follow those hashtags that pop up in your Twitter or Facebook feed. Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing. Micro jobs.

Member Engagement 99

Member Engagement Committee Review Project 99

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

Tools 40

Tools Marketing Price Report 40

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Social media feeds/conversations. Program outlines/white papers. Social media. Slide decks/executive briefs. Handouts/resource materials. Case studies.

Content 100

Content Newsletter Social Media Case Study 100

Membership Marketing

MARCH 27, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Helpful Membership Marketing and Management Resources. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Survey Analysis 40

Membership Marketing

MARCH 9, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. ASAE Marketing, Membership & Communications Conference. Membership Marketing Benchmarking Report. Speaking Engagements.

Marketing 40

Marketing Price Analysis Survey 40

Membership Marketing

JULY 17, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Way back in 2007, I developed a white paper around a concept that I called the Membership Lifecycle. Speaking Engagements.

Marketing 40

Marketing Recruiting Recruitment Price 40