Thanks For Playing

JANUARY 30, 2013

Marketing Profs picked up Maddie Grant and Jamie Notter's survey on new leadership skills for the social media age (and wrote a really nice article about it). Does your association need social media training? Content marketing is all the rage, which makes it even more important to do it WELL.

Social Media 150

Social Media Review Innovation Leadership 150

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.

America 264

America Strategy Content Social Media 264

GrowthZone

JULY 26, 2018

sell memberships) maximizing your organization’s social media and digital marketing efforts. You have done the groundwork… your organization is online in all the right places, ensuring your target market is aware of its existence. Social media is no different. Again, social media is no different.

Social Media 74

Social Media Proposal Content Marketing 74

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Not all influencers are the same.

Social Media 66

Social Media Strategy Marketing Content 66

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. And, unlike social media channels, your association controls the app. AI for associations.

Education 258

Education Social Media Content Strategy 258

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Individuals don’t need to provide any information for content. Gated content. Learn more.

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Content Marketing How To LMS 117

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

YourMembership

JANUARY 16, 2012

January 16th, 2012 | Posted in Social Media and Business Trends. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. Smith is the Director, Inbound Marketing at YourMembership.com. Social Media and Business Trends. They give up.

Software 150

Software Social Media Price Membership Management 150

Nonprofit Marketing Guide

JUNE 15, 2012

Guidestar gives some tips on how to handle social media when you aren’t really into it. Reports/White Papers. Last year they helped Oceana and United Way of the Bay Area use analytics to boost donations, spend their marketing budgets more effectively and optimize SEO. Nonprofit Marketing Training.

Marketing 71

Marketing Newsletter millennials Social Media 71

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop. Something triggered that need.

Video 171

Video Content LMS Social Media 171

Nonprofit Marketing Guide

DECEMBER 9, 2011

What’s the biggest marketing lesson you learned in 2011? Share your tho ughts and you will be the first to receive a free copy of Nancy’s 2012 Nonprofit Marketing Wisdom Guide. Curious to know what cause is talked about the most on social media? A Look at Social Media Impact by Nonprofit Issues.

Marketing 67

Marketing Social Media Tips Report 67

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Was it through social media traffic or email clicks? One example of thought leadership is this blog!

Strategy 169

Strategy Social Media Discount Resources 169

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. Plus, unlike social media channels, your association controls your app. AI for associations. SEO for AI-powered search results.

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Arlington Revenue Leadership Strategy 264

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 65

CA Marketing eBook Survey 65

Reid All About it

DECEMBER 10, 2021

They suggest an excellent (and entertaining) white paper to read on this topic and steps you can take to start your association’s journey from digitized to digital. Despite its negatives, there are still serendipitous benefits in engaging on social media. Brianne Wheeler, Director of Marketing at PropFuel.

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Chicago Social Media Education Recruitment 195

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Marketing in the AI Era: Tools and Techniques for Strategic Advantage Discover a range of easy-to-use AI tools tailored for marketing, membership, and communication roles.

Education 264

Education Tips Technology Tools 264

Membership Marketing

MARCH 8, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Fundraising with Social Media. Labels: Social Media. There is no doubt that social media efforts can be a challenge.

Social Media 40

Social Media Marketing Price Survey 40

Membership Marketing

APRIL 12, 2012

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. News on Social Media and Membership Marketing. Labels: 2012 Benchmarking Survey , Social Media , Social Networking.

Social Media 40

Social Media Marketing Price Survey 40

Associations Now

SEPTEMBER 13, 2024

In a recent white paper, The Value of Conducting an Association Competitive Analysis , he and Mary Byers, CAE, lay out some of the situations where associations might compete. People think that if a sponsor is not renewing, they must be cutting their marketing budget,” Rosenthal says. Bruce Rosenthal What to do?

Analysis 96

Analysis Ohio California Certificate 96

Membership Marketing

JULY 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Practical Uses of Social Media for Association Marketing. Of course, the topic of social media came up for conversation.

Social Media 40

Social Media Marketing Price Survey 40

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Don’t forget social media. If you seek to deeply engage constituents (And, who doesn’t?),

Marketing 68

Marketing Case Study eBook Social Media 68

Membership Marketing

NOVEMBER 12, 2010

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Using Social Media to Recruit Staff. Labels: Social Media. Membership Marketing Benchmarking Report.

Social Media 40

Social Media Recruiting Recruitment Marketing 40

Association Adviser

JUNE 27, 2018

Or, maybe we posted it on social media and some members don’t really do the Twitter thing. You can use blog posts, extracts from white papers or research that you may produce. We may take a white paper and turn it into a podcast. We now do this for most of our events as a standard practice. Re-format it.

Content 79

Content Library Social Media Resources 79

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Social media feeds/conversations. Program outlines/white papers. Social media. Slide decks/executive briefs. Handouts/resource materials. Case studies.

Content 100

Content Social Media Case Study Newsletter 100

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52

Content Strategy Marketing Guidelines 52

Nonprofit Marketing Guide

OCTOBER 3, 2014

Let’s celebrate the end of the week with a round of Mixed Links… Givelify just released a new white paper called “ Nonprofit Fundraising: Removing Roadblocks and Meeting Goals with Mobile Technology.”. The topic was Social Media for Good Causes. Send me your favorite nonprofit marketing and fundraising posts!

Communications 72

Communications Social Media Course Technology 72

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI solutions exist today (some in your vendor ecosystem), and are solving problems in crucial areas like retention, marketing, and analytics.

Tips 41

Tips Education Member Engagement Video 41

Associations Now

OCTOBER 10, 2019

This time they spend seven minutes scanning a white paper. For a new marketing approach, try bringing together your email and social media strategies, says Kayla Carmicheal on HubSpot. Once you have them hooked, you can ease them into your long-form content. “In Healthy Events. Other Links of Note.

Social Media 85

Social Media Content Examples Communications 85

Associations Now

APRIL 5, 2017

If you’re a frequent social media user, you probably follow those hashtags that pop up in your Twitter or Facebook feed. Often volunteering is one of the “stickiest bonds” that an association can have with its members, says Peggy Hoffman, CAE, president of Mariner Management and Marketing. Micro jobs.

Member Engagement 99

Member Engagement Committee Review Project 99

Jamie Notter

AUGUST 5, 2014

Elizabeth Engel and Peter Houstle wrote an outstanding white paper earlier this year that provides a great map of the different aspects you will need to keep in mind if you want to get serious about data ( free download ). Okay, first off, you’re surveying people who came to a conference that was marketed primarily via email.

Social Media 70

Social Media Survey Analysis Leadership 70

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.

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North Carolina Education Project Content 34

MultiBriefs

JUNE 29, 2023

{summary} Marketing for associations isn't an exact science, but there are some best practices you should follow. Unfortunately, marketing myths spread like wildfire, making it a little more difficult to put together a winning association marketing strategy.

Marketing 52

Marketing Social Media Directory Video 52

Reid All About it

SEPTEMBER 27, 2016

If you need a little inspiration—the kind that makes you feel blessed “to have been alive and well back then”—then read The Association Role in the New Education Paradigm , a white paper from Elizabeth Engel, CAE and Shelly Alcorn, CAE. Communication – interpersonal, public speaking, writing and digital/social media.

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Education Mooc Class Maryland 150

Vanguard Tech

MARCH 29, 2011

Despite rapid growth of social media platforms, traditional e-Mail remains the preferred method of communication by professionals. The challenge is that as organizations and managers focus on developing social media channels, the core website is often overlooked as everyone chases the new social media “shiny object”.

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Strategy Press Release Social Media Revenue 70

Tom Morrison

OCTOBER 22, 2009

So Why Social Media for Your Association? Pick the right social network partner. There are numerous providers of social networking platforms. Work with your marketing and membership teams, in conjunction with your provider, to have a coordinated strategy to “launch” your social network.

Social Media 40

Social Media Jacksonville Library Content 40

Association Success

NOVEMBER 26, 2018

The marketing department broke each section down into one to two sentences. Once we had the simplified version of the document, we broke it down further into one-page white papers for each policy. The first video got 200 views in a week and our members were sharing them on social media. It took two years.

Communications 68

Communications Committee Video Leadership 68

Membership Marketing

DECEMBER 30, 2011

Membership Marketing Blog. Membership marketing – acquiring, engaging, upgrading, and renewing members – is the cornerstone for associations and relationship driven organizations. Must-Have Membership Marketing Tools. • Free download of the 2011 Membership Marketing Benchmarking Report. Tony Rossell.

Tools 40

Tools Marketing Price Report 40