Reid All About it

AUGUST 2, 2024

A new white paper from Fonteva and Protech featuring the advice of Bruce Rosenthal and Mary Byers describes a step-by-step approach for conducting a competitive analysis as a path to financial sustainability and mission success. Association marketing maturity. Sponsorship strategy. Association competitive analysis.

Cleveland 270

Cleveland North Carolina Analysis Content 270

Reid All About it

AUGUST 16, 2024

In Nimble’s AI success kit, you get four useful resources: two 30-minute webinar recordings about AI for associations and two white papers—an introduction to AI for associations and a guide to developing an AI strategy. Lunch and Learn: Marketing AI Show & Tell Join us for a little show and tell about Marketing AI tools.

America 264

America Strategy Content Social Media 264

Association Analytics

FEBRUARY 20, 2024

Signing up for a membership is not something today’s professionals shy away from, so it’s critical for today’s associations to discover how to get in front of their target market and successfully communicate their value. Once you invest in some of these strategies, it’s important to track what works to engage with potential members.

Strategy 169

Strategy Social Media Discount Resources 169

Reid All About it

JANUARY 22, 2015

You can also find me online writing on the blogs of some of the best technology vendors in the association market, but I’m doing that undercover in collaboration with some of the best brains in the industry. I’m also helping them with case studies, white papers, tip sheets and articles.

Case Study 150

Case Study Tips Technology Strategy 150

Reid All About it

APRIL 19, 2024

In Nimble AMS’ AI success kit, you get four resources: two 30-minute webinar recordings about AI for associations and two white papers, one an introduction to AI for associations and one on developing an AI strategy. AI for associations. Consultant/founder wisdom. I’m happy to feature it as long as it’s not too product-centric.

Education 258

Education Social Media Content Strategy 258

Associations Now

APRIL 13, 2020

As digital strategist Marianne Kay explains in an EContent article: “Omnichannel content is the creation, management, and delivery of content to multiple marketing channels in a cohesive, customer-centric way. Here’s a three-pronged strategy. Establish a distribution strategy before you develop content.

Content 101

Content Strategy Survey Video 101

Reid All About it

JUNE 14, 2024

All together now: one hundred bottles of beer on the wall, one hundred bottles of beer… Event marketing. Fíonta shares eleven effective marketing strategies for boosting event attendance. exam preparations, eligibility, exam content outline, study strategies, practice questions, tips and advice, etc.) AI for associations.

Arlington 264

Arlington Revenue Leadership Strategy 264

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. Companies still have money to spend, but they might not spend it with you, unless you offer what they really want. Advertising. More info/register. 1 CAE credit.

Education 264

Education Tips Technology Tools 264

Vanguard Tech

JUNE 27, 2013

Today’s guest post is written by Reina Munsch, Senior Director of Marketing at the American Pharmacists Association. There are many ways to market your association beyond traditional media. Start with your database and define your market segments. Many of the vendors you work with develop white papers and webinars.

Marketing 70

Marketing Newsletter Social Media Content 70

GrowthZone

DECEMBER 26, 2017

I wanted to reach out to you because based on my research on LinkedIn, it seems like you are heading any marketing initiatives and focused on the overall growth strategy for Dunder Mifflin. You're currently using a few different tools for your marketing -- A, B, C, D, and E. I would love to speak with you about X strategy.

Video 218

Video Examples Review Tools 218

Reid All About it

DECEMBER 13, 2019

The weekly list of free educational events and resources for the association community… I just bought a wreath at the farmers market and I’m listening to the Christmas Cocktail Jazz playlist on Spotify. Maddie Grant and Jamie Notter at Human Workplaces released a new white paper on a maturity model for workplace culture.

Review 259

Review Raleigh Education Class 259

Nimble AMS

JULY 22, 2022

This highlights an opportunity for your association to improve your content marketing model and determine the best mix of free, gated, and paid content for your constituents. . Why your association needs to develop a content marketing model. Gated content. Learn more. Watch now.

Content 117

Content Marketing How To LMS 117

Aaron Wolowiec

APRIL 9, 2012

Coupled with cutting-edge educational opportunities, case studies and white papers, these individuals are thought leaders in their field and light years ahead of their time. Once each recommendation has been implemented, a careful evaluation should be conducted to determine both effectiveness and member satisfaction.

Strategy 100

Strategy Blended Learning Education Survey 100

Blue Sky eLearn

JUNE 19, 2017

If you think about it, you both offer value, you both seek to be sustainable businesses, and you share a common target market. You are also both seeking to nudge that target market through the buyer’s journey to invest in what you offer. Consider you’re in the market for a new laptop. Something triggered that need.

Video 171

Video Content LMS Social Media 171

Multiview

NOVEMBER 17, 2022

White papers, blogs, social media posts, and more, seem to be the simplest forms of content marketing, so it shouldn’t be hard, right? Turns out, we may be underestimating the true effects of this type of marketing, especially if your association doesn’t have a strategy, plan, and purpose for the content.

Content 52

Content Strategy Marketing Guidelines 52

Nonprofit Marketing Guide

JUNE 15, 2012

FrameWorks Institue recently released an interactive game called Swamped that allows you to take control of your message strategy and ensure your communications advance through the “swamp” of public opinion. Reports/White Papers. Nonprofit Marketing Training. Nonprofit Marketing Guide.com Webinars.

Marketing 71

Marketing Newsletter millennials Social Media 71

Nonprofit Marketing Guide

AUGUST 3, 2021

One approach to prioritizing is to think about how important communications and marketing are to the success of the organization’s larger, mission-oriented goal. For example, if you run a social service program that has a 10-12 month waitlist, you probably don’t need to do a lot of marketing to encourage people to use the service.

Communications 121

Communications Marketing Examples Course 121

Reid All About it

AUGUST 18, 2023

Vista Cova’s white paper, Strategic Frameworks: The Future of Strategic Planning , explores how association executives are working with strategic plans in the post-COVID environment. The paper describes ten themes that emerged in their research and includes an appendix with the participants’ strategic frameworks.

Certificate 195

Certificate Education Revenue Strategy 195

WBT Systems

MAY 23, 2017

Learning is part of their character and they seek it out wherever they can find it by: Reading blogs, articles, reports, tip sheets, white papers, ebooks, and books. They’re more receptive to your marketing messages about educational programs, and will turn to you when they’re ready to invest in their education. Watching videos.

How To 210

How To LMS Tips Class 210

Associations Now

FEBRUARY 22, 2019

The firm ContentWriters.com makes the case in a recent white paper that the deep learning programs on which chatbots rely can help heighten the experience at the very point that engagement is most needed. The report contends that chatbots can add to existing content marketing efforts.

Tools 107

Tools Resources Report Content 107

Reid All About it

JANUARY 26, 2018

Whenever association consultant Elizabeth Engel releases a white paper, I pay attention. No matter the topic, her papers are always interesting and informative. Last call to participate in Marketing General Inc.’s s 10th annual Membership Marketing Benchmarking Survey. Five-Steps to a CME Digital Content Strategy.

Washington 225

Washington DC millennials Chicago 225

Beth Kanter

SEPTEMBER 26, 2017

It is not too early to start thinking about your nonprofit’s social media strategy for 2018, including how you want to capitalize on social media trends that will have maximum impact in 2018. According to Lee Odom , influencer marketing is one of those trends. Read Blackbaud’s white paper on how to engage with them.

Social Media 66

Social Media Strategy Marketing Content 66

Reid All About it

SEPTEMBER 2, 2016

Join Association Chat host KiKi L’Italien, founder of Amplified Growth, and her guests Elizabeth Weaver Engel (Spark Consulting) and Shelly Alcorn (Alcorn Associates) to discuss their newly released white paper about the chaotic climate the world is facing with education, the workforce, and the role associations could and should play.

NJ 150

NJ Software Innovation Tips 150

Vanguard Tech

MARCH 29, 2011

For all the talk of non-dues revenue, new members, retention, and fresh designs, a commonly missed component of an association’s website strategy is content – and making sure members and audiences are going to read the content. Here are some “quick hits” to implement as you make sharing part of your online strategy. Sharing Is Huge.

Strategy 70

Strategy Press Release Social Media Revenue 70

Association Adviser

NOVEMBER 27, 2017

For our November poll, we asked Association Adviser readers if they’d rather have more staff to help with membership marketing or more money to help power their membership marketing plans. The results are in: By a slim majority, readers responded that they’d rather have a larger budget for membership marketing.

CA 65

CA Marketing eBook Tools 65

YourMembership

JANUARY 16, 2012

Abandon ship and simply leave the blog out there as a reminder of their own lack of follow-through, manpower and/or strategy. Your (potential) audience wants to get to know you a little better and that just can’t be done through white papers. Smith is the Director, Inbound Marketing at YourMembership.com.

Software 150

Software Social Media Price Membership Management 150

Reid All About it

DECEMBER 2, 2022

Word-of-mouth marketing. WBT Systems explains how USF pulled off this word-of-mouth marketing miracle —and developing the course in less than two months was a miracle too. Practical AI solutions exist today (some in your vendor ecosystem), and are solving problems in crucial areas like retention, marketing, and analytics.

Tips 41

Tips Education Member Engagement Video 41

.orgCommunity

FEBRUARY 25, 2019

marketing automation software offers tools to lift those relationships to a new level. Aimee, who is senior digital marketing advisor at HighRoad Solution, gave an insightful overview on building successful member journeys. Set Strategy. At the wide end of this funnel, your decisions will determine the overall campaign strategy.

Marketing 68

Marketing Case Study eBook Social Media 68

Reid All About it

MARCH 24, 2016

strategies for reacting to these innovations with greater speed. Get a sneak preview of his thinking in the white paper he co-authored with Elizabeth Engel: Innovate the Lean Way: Applying Lean Startup Methodology in the Association Environment. challenges associations will face ahead. Surviving, like relevance, is a low bar.

Innovation 150

Innovation Conference Revenue Industry 150

Membersuite

MAY 26, 2022

There’s a lot on the line when choosing new technology, said Ryan Costello, chief strategy officer for MemberSuite, that’s why we felt bringing together these expert panelists and recapping the highlights of the session would be helpful to those looking for guidance when considering upgrading their association’s tech stack.

Technology 144

Technology Software System Process 144

Nonprofit Marketing Guide

MAY 23, 2012

That’s the focus of Event 360’s new white paper, “ 4 Steps to Converting Event Donors to Organizational Donors.”. Please take a moment to download our white paper today. It is a quick read — and might just transform your organization’s fundraising strategy. Convert: Ask!

Maine 76

Maine Report Communications Process 76

Reid All About it

OCTOBER 18, 2019

Quick hits before we get to next week’s free webinars: Is your marketing mediocre? The best reason to do content marketing is organic search–but you’ll reap other benefits as well. Michael Brenner, Content Marketing Institute ). Presenters: Dawn Caous, Director, Marketing Communications, American Society for Quality.

North Carolina 34

North Carolina Education Project Content 34

Event Industry News

NOVEMBER 13, 2017

A White Paper has been produced detailing and analysing the US festivals market. It has been developed in partnership with global strategy consultancy AMR International and US events organiser, XLIVE. The post North American Festivals: Routes to success in an evolving market appeared first on Event Industry News.

Marketing 49

Marketing Strategy Industry Technology 49

Aaron Wolowiec

DECEMBER 13, 2012

Now multiply each of these programs by three marketing touch points and it’s more messaging than the average association member can reasonably absorb. Program outlines/white papers. Identify your organization’s available communication channels and draft a comprehensive marketing strategy that utilizes multiple media.

Content 100

Content Social Media Case Study Newsletter 100

Event Industry News

AUGUST 19, 2022

Bringing partners together from across the world, New Intent will curate educational sessions, white papers, knowledge sharing and industry-leading leadership to ensure business events put people and planet first. Rory Archibald, founder of New Intent, says ‘Today is an incredibly exciting day.

Industry 80

Industry Leadership Strategy Education 80

Experts in Membership Marketing

SEPTEMBER 22, 2013

10 Tips to Develop and Effectively Use Components in Membership Marketing Components offer associations a multitude of opportunities to drive their missions and increase their revenues. JUST PUBLISHED! How can they be used to increase membership?

Tips 28

Tips Marketing Revenue Content 28

SCD Group

MARCH 29, 2015

I’m not sure why but the volume of junk email marketing arriving last week reached a tipping point. Several years ago, during a marketing committee call of one of my clients, the committee struggled with where to get a list of chief medical officers for a marketing campaign. Can we set up a call? What time works best next week?”

Strategy 40

Strategy Marketing Email Marketing Sample 40