A2Z Events

MARCH 26, 2025

The key to achieving this objective is having an effective event marketing strategy. When you have a strong event marketing strategy, it ties everything together so you align all your elements of planning together. What is an Event Marketing Strategy? What is an Event Marketing Strategy? Email campaigns.

Strategy 84

Strategy Marketing Social Media Analysis 84

Association Adviser

MARCH 19, 2025

The 2025 Association Benchmarking Survey is officially open, and we need your insights! Each year, Association Adviser gathers data to create this essential resource for the association community. Your input helps shape the trends, strategies, and best practices that guide associations forward.

Survey 78

Survey Resources Strategy Communications 78

Spark Consulting

APRIL 2, 2025

We all survey, actually probably over-survey, our members about EVERYTHING. And 90+% of the time, it will be empty when your survey is submitted. If it is, I guarantee that beautiful things will happen between your staff and members. Third, secret shop, or better yet, ask trusted members to do so for you and report back.

Survey 150

Survey Analysis Process Project 150

Spark Consulting

DECEMBER 11, 2024

Have a conference that’s for marketing directors? Why are you sending a thousand marketing messages to CEOs? They’re tuning you out, and the next time you launch your CEO salary survey, they aren’t going to be listening. “But our AMS…” “But our bulk mail client…” No buts.

Revenue 195

Revenue Education Survey Marketing 195

Associations Now

SEPTEMBER 26, 2023

A new survey of email marketers reveals an explosion of use of AI, with plenty of room for growth in the future. The report by email marketing firm RPE Origin , released earlier this month, is based on a survey of more than 100 enterprise marketing professionals about their email practices.

Email Marketing 117

Email Marketing Survey Marketing Tools 117

Higher Logic

OCTOBER 4, 2018

Whether you’re on a small team, a team of one, or a large team with divided responsibilities and resources, marketers all have a few things in common: We need to accomplish things quickly, handle multiple projects at once, stay inspired, keep ourselves updated about current events, and collaborate with others across our team or departments.

Tools 233

Tools Marketing Social Media Software 233

Association Analytics

DECEMBER 9, 2024

Whether it’s segmenting in novel ways beyond just member type or generation, creating automated campaigns or complex workflows, implement structured approaches to marketing campaigns. Center the Member Voice Implement systematic feedback collection through CSAT surveys, Net Promoter Scores, and community monitoring.

Tips 169

Tips Tools Project Survey 169

Reid All About it

NOVEMBER 8, 2024

Wallace Stevens Survey. Explore how to market these benefits to prospective professionals and stakeholders to reinforce and advance the value of certification. Hear experiences and insights that will help shape the future of your association marketing team. job recognition, increased employment opportunities, advancement etc.)

Certificate 252

Certificate DC Education Tips 252

Reid All About it

FEBRUARY 7, 2025

Providing effective volunteer training without veering into information overwhelm is tricky, but not when you have Mariner Management & Marketing at your side. Sherry Budziak,orgSource Five data-backed methods to improve your associations marketing | Brianna Martin, Mighty Citizen via ASAE Never use American Express for test purchases.

Chicago 275

Chicago Revenue Education Member Engagement 275

Reid All About it

FEBRUARY 28, 2025

Based on their survey findings, theyve divided Gen Z into three groups, each with their own beliefs and desires: Neo-Traditionalists, Fluid Pragmatists, and Internet-Age Explorers. Data dissonance is especially pronounced when it pertains to the youngest generation in the workforce. Thats why the agency went straight to Gen Z for answers.

DC 258

DC Education Arlington Case Study 258

Reid All About it

DECEMBER 6, 2024

Content marketing. The comprehensive 2025 B2B Content Marketing Benchmarks, Budgets & Trends report from the Content Marketing Institute is a must-read for marketing professionals. Member surveys. A marketers life is so much easier when you have a content strategy, which is why Im always harping on this point.

Content 213

Content Strategy Revenue Education 213

Reid All About it

NOVEMBER 1, 2024

If your answers lean toward Yes, No, and Shut Up, then you might like (need) Impexium’s advice on event survey questions that hold attendees’ interest and provide you with useful data. Content marketing. It’s a shame because empathy is a required emotion for anyone in a people business, like association and marketing professionals.

Revenue 258

Revenue Education Arlington Committee 258

Reid All About it

NOVEMBER 15, 2024

Mariner Management & Marketing describes three strategies to help staff liaisons lay the foundation for a strong partnership with committee leaders. Unlocking the Power of Personalization: Building Blocks for Your Marketing Campaign Your members want the right information at the right time, in the right channels. Yeah, me neither.

Certificate 264

Certificate Committee Education DC 264

Reid All About it

APRIL 4, 2025

Host: Momentive Software Speakers: Nicole Bowen, CAE, Nonprofit Relationship Management, RSM US LLP Corinne Contento, Director of Tax, Momentive Software Tirrah Switzer, VP, Product Marketing, Momentive Software Tue 4/8 at 12 p.m. Host: ON24 Speaker: Mark Bornstein, Vice President, Marketing and Chief Evangelist, ON24 Wed 4/9 at 11:30 a.m.

Revenue 258

Revenue Software Certificate Education 258

Association Analytics

NOVEMBER 4, 2024

Surveys, engagement scoring, tracking online community activity, even just bugging people via phone, there’s so much. When you observe people’s specific behaviors, it’s a powerful way to survey them without asking a single question. What’s Their Interest? It’s a lot of work though! And this can be an easy fallback.

Course 192

Course millennials Survey Certificate 192

AvidXchange: Association Management

AUGUST 17, 2023

The AvidXchange Podcast Network just posted a new episode of its “Middle Market Report” program. Maegan Woytek, Senior Account Executive, Vantaca Technology Improves Working Conditions In our survey with CAI, we found that 68% of respondents agree or strongly agree that technology helps mitigate burnout on short-staffed teams.

Association Management 130

Association Management Survey San Francisco Technology 130

NXUnite

FEBRUARY 4, 2025

For many businesses, this involves assessing market needs and designing products or services they feel there is a demand for. To assess and capture an audience, be sure to: Conduct market research. Craft relevant marketing materials. Marketing To earn sales, your nonprofit needs to inform prospective customers of your offerings.

Products 130

Products Guidelines Revenue Tools 130

MemberClicks

NOVEMBER 1, 2024

This is where content marketing comes in—a powerful tool that goes beyond traditional marketing by providing valuable, relevant information designed to attract, engage, and retain your members. For associations, content marketing is uniquely valuable. What is Content Marketing for Associations?

Content 52

Content Marketing Social Media Newsletter 52

Sequence Consulting

SEPTEMBER 3, 2024

Recent surveys paint a vibrant picture of growth driven by positive economic indicators and a renewed focus on member engagement. This article uncovers the key survey insights, offering a data-driven look at the trends and opportunities shaping association industry trends.

Survey 134

Survey Revenue Member Engagement Innovation 134

Association Adviser

JANUARY 28, 2025

Its no surprise then that 55% of association professionals surveyed for the 2024 Association Benchmarking Report […] Even when your associations content is relevant and timely, it has to compete with a news and media landscape that feels like non-stop noise.

Communications 138

Communications Survey Report Content 138

AvidXchange: Association Management

JANUARY 22, 2025

These changes can drive up costs and limit access to essential construction materials, delaying projects and impacting the housing market. Labor Market Shifts Workforce and immigration policies shaped by election outcomes influence the availability of skilled labor, labor laws, and training initiatives.

Team 130

Team Cost Project Association Management 130

Reid All About it

APRIL 26, 2024

Impexium and Jeff De Cagna of Foresight First invite you to participate in The Future of Association Boards (FAB) Survey , our community’s first comprehensive tracking survey of board composition, practices and performance. The outlook for associations, as described in Marketing General Inc.’s Content marketing.

Survey 275

Survey Content Education Strategy 275

MemberClicks

JULY 1, 2024

Surveys have long been a way for organizations to maintain contact with their members and potential members. At some point, just about every organization will want to conduct a survey of their members, potential members, or the general public. In this guide, we’ll explain what a survey response rate is and what makes a good return.

Survey 97

Survey Tips How To Discount 97

Reid All About it

AUGUST 25, 2023

Matchbox Virtual Media asks for your participation in a survey that explores how the use of online experiences by associations for membership engagement, education, revenue growth, and other purposes has evolved in recent times. They pull out a few good ideas from survey comments too. Marketing to younger generations.

millennials 370

millennials Education Survey Certificate 370

Spark Consulting

FEBRUARY 22, 2019

You can conduct a survey, but nonmembers have very little incentive to invest time in taking it. It’s also hard to construct survey questions to learn what you don’t know – you can only ask about what you know to ask about. That could look like a more well-informed survey. How do you learn what they want?

Survey 305

Survey millennials Project Conference 305

Candid

AUGUST 5, 2024

Many nonprofit organizations believe market research is beyond their reach due to lack of staff, budget, and time. But without the solid data market research can provide, nonprofits may make decisions based on assumptions that lead to misaligned strategies and missed opportunities for retaining donors and volunteers and attracting new ones.

Tips 110

Tips Marketing Survey Course 110

Reid All About it

MAY 15, 2020

The weekly list of free educational events and resources for the association community… Benchmark survey on communicating in the current climate. For every respondent that takes at least 50% of the survey, Naylor will donate $10 to the World Central Kitchen’s #ChefsForAmerica COVID-19 program. Marketing virtual/online education.

Puerto Rico 370

Puerto Rico Montana Revenue Education 370

Membersuite

MARCH 17, 2023

Use that data when planning and marketing events. Reach out via email or survey to find out what keeps them from attending. Leverage AMS Data to Market Your Events In the past, you might have focused event marketing on the audience segments most likely to register. Put non-members into a special marketing campaign.

Event Planning 150

Event Planning Marketing Discount Conference 150

YourMembership

MAY 3, 2019

Community Brands survey of small-staff associations. Members are the lifeblood of associations – they help your organization fulfill your mission, not to mention, small staff associations report nearly half of their revenue comes from membership dues. The post Six tips for a successful membership drive appeared first on YourMembership.

Tips 318

Tips Revenue Survey Report 318

Higher Logic

DECEMBER 19, 2018

The Membership Marketing Benchmark Report asked associations why they think members don’t renew. Maybe it’s setting up a “review us” table, maybe it’s scheduling one-on-one sessions with members to hear how they feel about their membership , or maybe it’s sending out surveys after your sessions and other offerings. Online Community.

Marketing 289

Marketing Tools Survey Cost 289

Reid All About it

JANUARY 29, 2021

Membership survey. Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Presenters: Erica Salm Rench, Director of Client and Market Success, Rasa.io. The 2021 Event Marketing Reboot (#ExpoChat on Twitter). 1 CAE credit.

Newsletter 370

Newsletter Education Recruiting Recruitment 370

Associations Now

NOVEMBER 22, 2024

Those people may be sticking around because of a cooling job market, but it’s not just hard economic numbers that are influencing workers’ decisions. Indeed, “unsatisfactory pay” ranked only sixth on the survey’s list of reasons why people left their jobs.

How To 98

How To Report Survey Leadership 98

Reid All About it

JULY 31, 2020

Please consider participating in Marketing General Inc.’s s (MGI) second annual Association Economic Outlook survey. Survey participants will receive the study’s final report. – Event Marketing Strategies for Virtual and Hybrid Events. Presenters: Mike Dietrich, Vice President of Marketing at Cvent.

Montana 362

Montana Revenue Case Study Innovation 362

Achurch

APRIL 8, 2025

Automate Content Creation AI tools can generate newsletters, blog posts, and social media updates, saving valuable time for marketing teams. AI-Driven Sentiment Analysis Use AI tools to analyze survey responses, social media interactions, and feedback forms to gauge member satisfaction and identify areas for improvement.

Social Media 83

Social Media Tools Analysis Newsletter 83

Elevating Engagement

OCTOBER 14, 2024

You might have heard some of these tips: make the survey short, make it meaningful, appeal to their sense of mission, shorten each person’s path with the use of logic, let them know their % completion, offer the final report or access to the benchmark program for free, or compensate respondents. Content marketing, 2. Word of mouth, 3.

How To 98

How To Member Engagement Tips Report 98

Reid All About it

JANUARY 26, 2024

I’ve used data from Marketing General Inc.’s s 2023 Membership Marketing Benchmarking Report in many of the posts I’ve written for clients. Last year, 814 associations participated in MGI’s survey, which benchmarks the practices used by associations to recruit, engage and renew members. The 2024 survey is now open.

Survey 264

Survey Strategy Project Education 264

Reid All About it

MAY 22, 2020

If you do, please participate in the 2020 New Member Engagement Survey from Amanda Kaiser (Kaiser Insights) and Dynamic Benchmarking. The report that came out of their first survey two years ago was full of good information and great ideas so I look forward to this edition. Virtual conference complaints—and solutions.

Certificate 369

Certificate Revenue Conference North Carolina 369