Reid All About it

MAY 15, 2020

Marketing virtual/online education. You can’t market as usual right now, you must market carefully and caringly , says WBT Systems. They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Hosts: Canadian Nonprofit Academy and Go to Market Impact.

Puerto Rico 370

Puerto Rico Montana Revenue Conference 370

Nimble AMS

JULY 10, 2024

Read our blog to begin preparing your organization for new technology today. How to build an expert internal AMS selection team “Every selection team for new technology needs representatives across the board,” said Collier Faubion, Nimble AMS Lead Sales Engineer and Non-Profit Advocate. Membership, finance, marketing, IT, and more).

Technology 122

Technology Tips Organization Revenue 122

Reid All About it

JULY 2, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Hear tips, advice, and independent research on how to make a successful cloud technology investment for your association. Host: ASAE.

Technology 370

Technology Strategy System Education 370

Reid All About it

JANUARY 29, 2021

Monday (2/1) is the last day to participate in Marketing General Incorporated’s (MGI) 2021 Membership Marketing Benchmarking Survey. Heba Mahmoud, Senior Manager, Diversity Initiatives, Consumer Technology Association. Best practices emerged around technology, training, scheduling, and messaging. Membership survey.

Newsletter 370

Newsletter Education Recruitment Recruiting 370

Reid All About it

JANUARY 22, 2021

Marketing Automation & Technology Systems Demo Day. Tasked with finding the right marketing technology systems for your organization? Join us for our free Marketing Automation & Technology Systems Demo Day event and experience seven in-depth demos from industry partners that are standing by ready to help.

Innovation 370

Innovation Communications Education Strategy 370

Reid All About it

MAY 14, 2021

Marketing copy. If you’re frequently under pressure to come up with clever and compelling marketing copy, I feel for you. That’s when marketers turn to their swipe file: a collection of copied and pasted blurbs that hopefully provide inspiration. Remote work technology. Event safety. If you’re a regular person (i.e.,

St. Louis 341

St. Louis Technology Strategy Conference 341

Reid All About it

NOVEMBER 29, 2019

I continue to learn new things about the “bones” of an AMS, a technology I thought I knew enough about but apparently didn’t. Dan Hickey at DelCor Technology Solutions explains how to avoid application sprawl by taking a strategic approach to Office 365. Demystifying Event Marketing. Mon 12/2 at 5:30 p.m. More info/register.

West Virginia 360

West Virginia Washington DC Revenue 360

Reid All About it

JUNE 18, 2021

Hear about how associations need to shift their mindset on recruiting, training and education; workforce trends that will shape the future labor market; and why retaining employees is more important than ever?. Host: Brandt Krueger, founder Event Technology Consulting. Sarah Parks, Director of Technology, Esler. Host: ASAE.

LMS 369

LMS Certificate America Committee 369

Reid All About it

APRIL 30, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Integrated Strategies for Marketing New Products ( Chatting with Agnes & Cecilia). Host: Marketing General Inc.

Education 354

Education Technology Strategy Revenue 354

Reid All About it

AUGUST 25, 2023

TopClass LMS highlights findings from MGI’s 2023 Membership Marketing Benchmarking Report that they think will interest association education teams. Marketing to younger generations. Get yourself a bag of dough from the market. Please take three to five minutes of your time to help with this research. Membership trends.

millennials 370

millennials Survey Team Education 370

Reid All About it

MAY 21, 2021

A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. 5 Secrets of Email Marketing Geniuses. Disruptive Technology: Launching an AMS During a Pandemic. Fri 5/21 at 12 p.m.

San Jose 369

San Jose Email Marketing millennials Tools 369

Reid All About it

OCTOBER 9, 2020

At MIT Technology Review, Tanya Basu shares ideas for helping remote workers recreate watercooler moments —the same ideas can help you simulate conference hallway conversations too. Marketing Your Association While Building Your Personal Brand in 2020 (Association Chat). marketing and communication professional. Host: EventMB.

Utah 370

Utah LMS Conference Technology 370

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NOVEMBER 13, 2020

This study investigates more than 60 factors influencing members across six domains, including economic, technology and market psychology. MemberSuite explains the benefits for associations and employers as well as tips for planning, marketing and producing the event. Powering Engagement with Persona-Led Marketing.

Recruitment 370

Recruitment Recruiting Certificate Tips 370

Reid All About it

OCTOBER 11, 2024

Sponsors have many options for their marketing dollars, including their own webinars, events, and blog posts. Video marketing. Whether you’re in marketing, communications, technology, or another department, this event is designed to provide you with actionable knowledge and networking opportunities. Sponsorships.

North Carolina 258

North Carolina Newsletter Email Marketing Revenue 258

Reid All About it

APRIL 26, 2024

The outlook for associations, as described in Marketing General Inc.’s Mark Athitakis at Associations Now dug into new research about membership organizations from iSeatz, a loyalty technology company. Content marketing. Mariana Fernandes at Animalz shares her team’s favorite content marketing blogs, newsletters and podcasts.

Content 275

Content Survey Education Strategy 275

Association Analytics

JUNE 17, 2021

Whichever format you choose, you should consider your historical event data as you develop your event marketing strategy. Tie past spikes in registrations to the marketing initiatives taking place during that time so you can better understand which approaches and messages led to the most registrations. Does it fluctuate?

Revenue 318

Revenue Discount Analysis Marketing 318

Reid All About it

JUNE 4, 2021

Presenter: Sonali Nair, CMP, DES, Education Chair, MPI Experiential Designers and Marketers Advisory Board. A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Fri 6/4 at 12 p.m.

Video 367

Video Innovation Content Technology 367

Reid All About it

SEPTEMBER 6, 2024

I love Lead Marvels’ curated list of association podcasts , but it’s missing two of my favorites: Leading Learning from Tagoras and Reboot IT from DelCor Technology Solutions. Association marketing. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

Revenue 270

Revenue Technology Content Strategy 270

Reid All About it

FEBRUARY 23, 2024

I’d love to see that phrase in membership marketing copy. Gen Z and millennial marketing. Here’s some help for marketing more effectively to younger generations. Hear predictions on how job roles within membership and marketing departments will evolve, including the skills that will become essential in this new era.

DC 270

DC Washington Member Engagement Innovation 270

Reid All About it

MARCH 12, 2021

Association technology and analytics. I just read a new paper— The New Association Tech Ecosystem: Powering Member Experiences with Integration and Specialization —from Chris Gloede and Karen Power of Ricochet Advice and I suggest you do too, especially if you have technology or analytics decisions on the horizon. 1 CMP credit.

Nashville 370

Nashville LMS North Carolina Recruitment 370

Reid All About it

FEBRUARY 19, 2021

I love Marketing General Inc.’s s (MGI) annual membership benchmarking report, so I’ve put this new book by Tony Rossell, MGI’s senior vice president, on my list: How to Grow Recurring Revenue, Reach New Markets, and Achieve Your Mission. NYSAE’s Third Technology Showcase: Virtual Event Platforms. Membership recruitment.

Revenue 322

Revenue Las Vegas Marketing Leadership 322

Reid All About it

MARCH 1, 2024

When associations canceled their conferences during the pandemic, sponsors and exhibitors found other ways to achieve their marketing goals. Marketing General Inc. and other AI besides LLMs—what other technologies should you be considering, use cases, etc. Technology will make or break the employee onboarding experience.

Education 264

Education New Hampshire Tips Technology 264

Reid All About it

FEBRUARY 26, 2021

Good enough” technology. It’s time to assess your technology stack and partners because you can’t afford to continue settling for “good enough” technology , not if you want to take advantage of emerging opportunities and meet the changing needs of your members and market. Tony Rossell, Marketing General, Inc. ).

Recruitment 329

Recruitment Recruiting Project Technology 329

Reid All About it

JUNE 11, 2021

WBT Systems shares ideas for microlearning programs and samples of marketing messages that will persuade members to schedule time for professional development. Level up with these 15 association marketing resources—books, podcasts and blogs. Host: Brandt Krueger, founder Event Technology Consulting. Chapter benchmarking.

Certificate 322

Certificate Technology Communications Revenue 322

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AUGUST 2, 2024

Association marketing maturity. In its Marketing Benchmarks for Associations report, Mighty Citizen assesses the marketing maturity of associations in six categories: research/analytics, branding/strategy, marketing/SEO, UX design/content, technology, and team dynamics. Most blog posts are marketing dead ends.

Cleveland 270

Cleveland North Carolina Analysis Team 270

Reid All About it

JUNE 25, 2021

Amanda Milligan, Content Marketing Institute ). A weekly conversation about meeting and event technology, including software, hardware, and audiovisual for in-person and online events. Host: Brandt Krueger, founder Event Technology Consulting. Michelle Brien, VP of Marketing and Product Strategy for TopClass LMS by WBT Systems.

LMS 361

LMS Revenue America Tips 361

Reid All About it

MARCH 8, 2024

Education program marketing. This time, they suggest eight marketing principles you should revisit or explore, most of them based on behavioral science. Event marketing. Your marketing plan has to work extra hard to convince your audience to make the trip. Humans… so persuadable! Mentoring programs. More info/register.

Social Media 258

Social Media DC Strategy Education 258

Higher Logic

MAY 20, 2020

Showcase Benefits of Technology. Check out the Ultimate Guide to Marketing Automation, available below. You could talk about best practices for marketing strategies, share industry updates from a new perspective, or evaluate the best new products or services that would benefit members. Showcase Benefits of Technology.

Revenue 296

Revenue Learning Management System eBook Member Engagement 296

Reid All About it

SEPTEMBER 13, 2024

Association marketing. Earn up to four CAE credits in the Association Academy’s Association Creative Marketing Masterclass , which meets for four weeks on Thursdays, 1-2pm ET, starting September 19. Taught live by leading association heads of marketing, this course teaches you how to evaluate marketing copy and layout.

LMS 270

LMS Certificate Revenue Content 270

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JULY 10, 2020

This workshop will arm you with tactical strategies that will help you to negotiate and defend your organization in this evolving market. Faith Morris, Chief Marketing & External Affairs Officer, National Civil Rights Museum. Using Marketing Automation to Grow Your Membership Base. 1 CMP credit. More info/register.

Montana 365

Montana Content Price Strategy 365

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FEBRUARY 12, 2021

Presenters: Harneet Singh, Director of Marketing, Preseem. Let’s talk about how you’re applying what you learned last year to market your virtual meetings this year and increase engagement. Hosts: ASAE Communications Professionals Advisory Council, Membership Marketing Advisory Council and Meetings & Events Advisory Council.

Revenue 370

Revenue North Carolina Industry Technology 370

Reid All About it

SEPTEMBER 20, 2024

TopClass LMS describes marketing messages that persuade members to become learners and elements of online education programs that stoke the intrinsic motivation of learners. labor markets won’t meet future workforce needs. Clowder provides advice on increasing the adoption of your membership mobile app. Motivation to learn.

LMS 264

LMS Revenue Content Certificate 264

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OCTOBER 20, 2023

The weekly list of free educational events and resources for the association community… Marketing. Emotional marketing appeals to your audience’s ego and desire to feel and look connected and smarter. TopClass LMS explains how to use emotional marketing triggers to persuade people to register for an educational program or conference.

Maryland 281

Maryland LMS Revenue Strategy 281

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DECEMBER 20, 2024

Content marketing strategy. This interactive quiz from MemberBoat helps you identify must-have content marketing strategies and potential gaps. Small-staff technology. The Keys to Marketing Across Generations in 2025 Join a Gen-Xer and a Millennial whove cracked the code to cross-generational marketing to drive demand.

Certificate 195

Certificate Arlington Price Education 195

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OCTOBER 25, 2024

Small-staff membership marketing. YourMembership offers guidance on membership marketing for small associations , including tips on personalized communication, joining and renewing procedures, and new member onboarding. Organizer: Association Women Technology Champions Mon 10/28 at 8 a.m. Membership survey. CAE credit.

Arlington 252

Arlington Revenue Education Strategy 252

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AUGUST 21, 2020

Either way, career pathways , says WBT Systems in this #ASAE20 recap, help your members and market understand what they need to learn and which of your programs they should take to acquire those competencies. The Future of Technology for Nonprofits and Associations. Presenters: Dawn DiLorenzo, Director of Marketing @Web Scribble.

millennials 307

millennials Montana Class Education 307

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MAY 24, 2024

After a successful April gathering in Alexandria VA, 501Works, PerByte, and Adage Technologies are hosting another Ven-Con for AMS/CRM vendors and consultants in Chicago on Tuesday, June 11. Ven-Con’s goal is to drive positive change in the AMS/CRM and technology systems selection space. Event engagement. Location: Washington DC.

LMS 252

LMS Utah Indiana DC 252