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Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. However, Non-Dues programs have the highest potential for overall revenue production. Host: ASAE Wed 10/25 at 9 a.m. –
This investment can produce great returns to retention and revenue.”. The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Innovation method. It means “jumping out of the system.”
Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Billhighway explains how to help chapters leverage their event and content assets to deliver desperately needed revenue to their bottom line and value to sponsors. Chapter sponsorships. Virtual event sponsors and exhibitors.
I also noticed a lack of intention in solving these issues: most associations admit to not having member engagement, young professional recruitment and lapsed member reengagement plans. Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today.
The ROI Member Recruitment Brochure: How to Crea8e Brochures That Positively Influence Membership Decisions. The ROI of Words: How to Write Website Copy That Will Drive Member Renewal and Recruitment. Your association shifted from live to online events last year and you struggled to secure sponsorship revenue. Host: Fridays@4.
Every association wants to recruit millennial members, but the cost of membership may exceed a millennial’s budget. Recruitment strategy: help millennials get jobs. They’ve built content partnerships with recruiters and PR agencies. A job board will attract millennials—and revenue too thanks to the employers who post positions.
As my colleague Bob Burris is fond of saying, “ It’s a different brand of ball being played out there ,” whether you’re recruiting or retaining members, selling advertising, sponsorships and exhibit space, or building out your professional education programs. Improving revenue consistency and forecasting. Live Events.
Member recruitment. GrowthZone put together a PDF for you to adapt or use in your member recruitment campaigns. Presenter: Thomas Reynolds, Director of Education Services, Maryland Municipal League. Building a Future-Proof Strategy: How to Diversity Your Non-Dues Revenue Streams. 1 CAE credit. More info/register.
An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. A micro-networking event for young professionals in the association industry to meet with Stefanie Reeves, MA, CAE, who serves as Executive Director of the Maryland Psychological Association. 1 CAE credit.
For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am leading for the Maryland Society of Association Executives discussing the results from our Membership Marketing Benchmarking Report. Unleash the Power of Market Testing in your Membership Recruitment.
We helped the International Card Manufacturers Association (ICMA) rework several web pages to improve navigation, optimization and visibility of ICMA’s revenue-generating programs. Recruiting new members is one of FEW’s organizational objectives. (This tip requires continuous monitoring.)
Member recruitment. They also tell the stories of two association executives who generated more revenue after changing their approach to sponsorship. Learn about planning a vendor showcase and revenue-generating potential. Organizer: ASAE Suburban Maryland Network (Columbia Idea Swaps) Thu 4/18 at 9:30 a.m.
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