Maryland Revenue Social Media 
Reid All About it
OCTOBER 20, 2023
Unlike social media, a mobile app provides a cohesive and centralized communication channel to your members. Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue.
Mary Byers
NOVEMBER 9, 2022
Now they can create and share their own content via blogs and e-newsletters, cultivate an audience via social media and other channels, and present educational information outside of association meetings. Companies are finding ways to reach members via social media, customer/prospective customer lists, etc.
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Reid All About it
APRIL 5, 2024
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. In a recent survey in fact, over 80% of associations said that they are making non-dues revenue a top priority. Seems like a good place to start. Lessons from the podcast world.
Reid All About it
APRIL 19, 2013
Maggie McGary is exasperated with the disconnect she witnessed during social media presentations by association execs at digitalNOW. When she examined one association’s programs, she discovered that social media was helping them create value and revenue, yet the exec said just the opposite. Why the disconnect?
Reid All About it
MARCH 12, 2021
This investment can produce great returns to retention and revenue.”. Stefanie Reeves, FASAE, CAE, Executive Director of the Maryland Psychological Association. Learn how associations are using contextual engagement to improve member engagement and drive revenue. Innovation method. It means “jumping out of the system.”
Spark Consulting
NOVEMBER 18, 2014
How do I balance mission/big vision and the practical things we need to do to keep the doors open (like make sure we have a positive revenue flow)? A positive revenue flow is a means to that end, but it is not the end in itself, which is one of the things that ostensibly distinguishes us from the for-profit sector.
Association Adviser
APRIL 16, 2013
Tino Mantella, who has guided the Technology Association of Georgia (TAG) to a seven-fold increase in revenue and a 500-percent boost in membership since taking the helm in 2004 observed that “the more you can run like a business, the more you can impact the not-for-profit world.” Improving revenue consistency and forecasting.
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