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Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape.
They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Chapter sponsorships.
Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. Blue ocean strategy. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle. Seems like a good place to start.
This investment can produce great returns to retention and revenue.”. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Presenters: Lisa Block, EVP, Conference Strategy and Design, Velvet Chainsaw Consulting.
Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register. Host: CEO Update. Host: Cvent.
WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.
And the crisis has generated a tremendous opportunity to experiment with new strategies and get rid of things that have not provided value for many years.”. Your non-dues revenue doesn’t have to suffer when you move to virtual. .* – 13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today. Hosting virtual events.
It covers virtual event strategy and technology, including a list of platforms for different purposes. Virtual learning strategies. MemberSuite suggests several strategies for designing a more effective and memorable virtual learning experience. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media.
Hint, it has a lot to do with their course design strategy. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Hear strategies to develop high-performing volunteer engagements that meet members expectations while moving your organization forward. Going virtual—why. More info/register. More info/register.
Associations who seek to grow or expand revenues need to be more than just another association. In today’s uncertain global business environment , associations must be perceived as extensions of company and industry business strategies and not be just another association. Building new strategies is all about what we do together.
Presenter: Thomas Reynolds, Director of Education Services, Maryland Municipal League. Learn negotiation strategies and tips that work to get what you really want. Presenters: Jake Toohey, Senior Digital Consultant, and Joe Post, Vice President Strategy & Experience Design, Adage Technologies. Host: Association Xchange.
This way, youll ensure you can always find the most up-to-date information on each individual and more accurately determine whether they exhibit all three types of indicators before considering them a viable prospect and creating a donor communication strategy. Corporate volunteerism opportunities to leverage for cultivation.
Each program must support your overall strategy and mission, or it could have a negative impact on your membership and brand. Tom Hood, CEO of the influential Maryland CPA Society (MACPA) said his organization has adopted the formula of L > C. Improving revenue consistency and forecasting. ” Tom Hood, MACPA.
Hear about five web strategies that will help you beat the competition, engage members and prospects, and grow revenue. Location: Maryland Psychological Association, Columbia, MD. Join a productive discussion about strategies related to corporate partnerships and sponsorships. 1 CAE credit. More info/register.
How do I balance mission/big vision and the practical things we need to do to keep the doors open (like make sure we have a positive revenue flow)? A positive revenue flow is a means to that end, but it is not the end in itself, which is one of the things that ostensibly distinguishes us from the for-profit sector.
(Protech), a proven association management technology provider for associations and member-based organizations, hired John Bjorn as Chief Revenue Officer. A Microsoft Gold partner, Protech was founded in 1984 and is headquartered in Columbia, Maryland. For more information, visit www.protechassociates.com. .
Recruitment strategy: help millennials get jobs. In a recent Associations Now article , they referred to their strategy as “priming the pump.” A job board will attract millennials—and revenue too thanks to the employers who post positions. Millennials are putting membership off—a big loss for them and for associations.
I created two screencasts (video of a browser session with voice over) showing websites that demonstrate several of the web strategies that I cover in my book, Online and On Mission: Practical Web Strategy for Breakthrough Results. Revenue Examples. Market Needs and Marketing Examples. Market Needs and Marketing Examples.
An Association Advisor interview with Tamela Blalock, CAE , reveals her superpowers: member development and revenue generation. Does your association have a learning strategy? If not, you’ll want to check out this post from WBT Systems about the benefits of a learning strategy , including an integrated approach to education.
Our panelists include Anthony Shop , the co-founder and chief strategy officer of Social Driver, a digital services firm that helps companies and nonprofits establish winning strategies with social media, websites, content and advertising; Stefanie Reeves , the executive director at the Maryland Psychological Association; and Jennifer Mackinday , a (..)
But perhaps the saddest bit of news of this nature was last week’s announcement that the American Journalism Review , which survived for 38 long years mostly with the backing of the University of Maryland, would close up shop. It started as an independent print publication, only to get picked up by the University of Maryland in 1987.
Your SEO strategy should be clear: Move your brand on the first page of search engine results. At CMA, we devise a thorough SEO strategy for every digital marketing campaign that addresses three critical components of our award-winning program. Most marketers agree that inbound marketing tactics (i.e. close rate. of traffic.
For those readers located in the Baltimore/Washington metropolitan area, I wanted to invite you to attend an interactive session that I am leading for the Maryland Society of Association Executives discussing the results from our Membership Marketing Benchmarking Report. Cost of Wrong Strategy. (8). growth strategies. (4).
Because of that, when I go to ASAE events—such as last week’s Technology Conference in National Harbor, Maryland—I generally make a point of hitting the app-finding sessions by Beth Ziesenis , who has become the maven of all things apps in the association space. She’s nerdy in a completely different way from me.
Text Request explains how to create an SMS (text) strategy that aligns with your association’s marketing strategy. Katrina Ciccarelli McAfee at Association Analytics shares a three-step strategy for improving new member acquisition. Learn about planning a vendor showcase and revenue-generating potential. 1 CAE credit.
According to a report earlier this year, casino revenue in the city has declined by 50 percent since 2006, the same year Pennsylvania opened its first casinos. And since then, Maryland and New York have expanded in-state gambling operations. To push that message, AGA is going all-in with its “ Get to Know Gaming ” campaign.
We hope you can leverage this data to design strategies that add value to both you and your customers. The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. China’s blunt force strategy poses deeper questions for other countries. The new dates are Oct. 9-11 and Oct. 23-25 for Stagecoach.
We hope you can leverage this data to design strategies that add value to both you and your customers. The monthlong shutdown will cause lost revenues conservatively estimated at $100 million. China’s blunt force strategy poses deeper questions for other countries. The new dates are Oct. 9-11 and Oct. 23-25 for Stagecoach.
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