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Association Brain Food: 10.20.23

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Keep the Seal of Approval concept in mind when examining your association’s offerings and unique value propositions, says Dr. Michael Tatonetti in a post by Carolyn Shomali at Professionals for Association Revenue. Equip yourself with innovative approaches to adapt community engagement strategies in an AI-augmented landscape.

Maryland 281
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Association Brain Food Weekly: 5.15.20

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They provide advice for revisiting your marketing personas and strategies and creating the right type of messaging for this moment. Chapters can continue to generate non-dues revenue by partnering with their sponsors in new ways. Presenters: Graham Harvey, Chief Strategy Officer, Matchbox Virtual Media. Chapter sponsorships.

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Association Brain Food: 4.5.24

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Carolyn Shomali of Professionals for Association Revenue explains what associations can learn about audience engagement from the most popular podcasts today. Blue ocean strategy. Learn proven strategies to impact the conversation against the backdrop of a Presidential election cycle. Seems like a good place to start.

Revenue 264
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Association Brain Food Weekly: 3.12.21

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This investment can produce great returns to retention and revenue.”. EST – WEC Grapevine: How We Did It – Digital Event Strategy & Considerations. Discover the strategy behind MPI’s design of the WEC Grapevine Digital Experience. Presenters: Lisa Block, EVP, Conference Strategy and Design, Velvet Chainsaw Consulting.

Nashville 370
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Association Brain Food Weekly: 3.5.21

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Hear about the strategies and tools modern associations are using to supercharge member engagement. We’ll help you craft a total event program strategy that includes virtual and hybrid events and that gives you the flexibility you to need to handle the return of in-person gatherings. More info/register. Host: CEO Update. Host: Cvent.

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Association Brain Food Weekly: 2.25.22

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WBT Systems shares the story of the Texas Restaurant Association (TRA) whose compliance training programs delivered a 465% increase in revenue in the last six months of 2021. WBT shares the strategies and tactics resulting in a 693% increase in certificates for TRA in a competitive compliance training market. Non-dues revenue.

Revenue 40
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Association Brain Food Weekly: 4.24.20

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And the crisis has generated a tremendous opportunity to experiment with new strategies and get rid of things that have not provided value for many years.”. Your non-dues revenue doesn’t have to suffer when you move to virtual. .* – 13 Secrets to Help You Create an Insanely Engaging Virtual Meeting Today. Hosting virtual events.